Tyler Gronbach, senior VP of marketing and communications for marketing and directory giant Dex One Corp., will move to for-profit education company Education Management Corp. as senior VP of corporate communications.
EMC, the No. 2 for-profit educator with 110 schools, has struggled in the wake of clampdowns on student loans and a multibillion-dollar fraud suit by the Justice Department.
Gronbach, who joins Aug. 1, will report to EVP Joan Walker, the former Allstate corporate relations chief who joined EMC in April.
He will be EMC's main media liaison with responsibility for external and internal communications.
Walker praised Gronbach's experience "guiding companies through complex marketing and communications challenges as well as periods of rapid growth."
Added Gronbach: "This is a very important time for the company and we will be looking to engage with stakeholders across a wide array of paid, earned, shared and owned media platforms."
He was previously VP, corporate comms., at Qwest Communications.
EMC Q2 revenues fell 11.2% over a year earlier to $654.9M as net income was halved to $31.1M.
The $11B whistleblower fraud suit and another against EMC alleges the company targeted lower-income students, overstated post-graduation job prospects, and broke rules by paying admissions officers salaries based on their recruiting success, all while misleading the Dept. of Education about its students who received federal loans.
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