Rx Pro Moves to Coyne

Todd Forte, who spent 15 years at MCS Healthcare PR, has joined Coyne Public Relations to strengthen its pharmaceutical practice.

He began a healthcare career in 1992 as associate director of communications at Ciba-Geigy, which merged with Sandoz to form Novartis.

Forte has handled PR programs for pain management, central nervous system and gastroenterology categories for drugs such as Ritalin, Exelon, Tegretol, Actigall and Comtam.

Before jumping into the Rx arena, Forte was manager for nuclear information for the New York Power Authority.

As primary media contact, Forte handled PR regarding the operation of the Indian Point nuclear power plant, which is north of New York City.

Forte was in charge of public information within a 50-mile radius of the reactor.

Coyne’s client roster includes Pfizer Consumer Health, Novartis and Express Scripts. Kelly Dencker handles the PR firm’s healthcare group.