Grayling has named key executives in San Francisco and New York as the British company bolsters its “senior bench talent” in the U.S., according to CEO Pete Pedersen.

Perry Tell takes the senior VP and digital engagement head post in SF. He was senior VP at Social@Ogilvy and VP-strategy at Saatchi & Saatchi S. Tell has counseled Microsoft, Intel, Gillette, Gillette and Boeing. He reports to general manager Chris Boehlke and digital chief Victor Benady.

In NY, Gina Sorice becomes Grayling’s senior managing director and corporate practice leader. The CJP Communications and Edelman veteran has worked for General Electric, Hanesbrands and AES Corp. She reports to Erik Knettel, New York general manager.

Grayling is part of Huntsworth.