new mexicoAn association of local governments covering a swath of central New Mexico and armed with federal economic development dollars is dangling a six-figure PR contract touting the region in national media.

The Mid-Region Council of Governments released an RFP on Aug. 2 searching for PR proposals from firms with experience on at least two national economic development campaigns over the past three years. Pitching stories to national media, developing brand positioning and story lines, as well as press releases and e-newsletters are covered in the scope of work.

The area of NM covered in the campaign is designated an economic development district by the U.S. Dept. of Commerce and the MRCOG has a grant from that federal entity for marketing.

Budget is capped at $110K.

Proposals are due Sept. 4. View the RFP (PDF)