Christopher Bennett, who led corporate communications for Best Buy Canada, has followed his former CEO to top U.S. musical instrument retailer Guitar Center as VP of communications and corporate affairs.
Mike Pratt, who previously led Best Buy Canada, moved to helm the Los Angeles-based Guitar Center in March.
GC, owned by Bain Capital, said the move reflects the creation of a dedicated communications and corporate affairs department as the company plans to work directly with media more often than in the past.
Said Bennett:"We have a great opportunity in front of us to work more closely with the press through a more transparent and open level of communication with them."
He will serve as spokesman and head all internal and external communications.
Clyne Media and Filter Creative are Guitar Center's outside PR agencies.
GC, which has a heavy debt load and faces employee efforts to unionize, has more than 240 stores in the U.S.
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