Turner PR has won the competitive pitch for the $200K Utah Office of Tourism account to promote the Beehive State's destinations to residents and visitors.

utahLou Hammond & Assocs. was the incumbent shop.

Vicki Varela, managing director of Utah Office of Tourism, Film and Global Branding, announced the win and cited Turner's "deep knowledge of outdoor recreation and tourism, and their savvy in working with traditional and new media outlets."

Turner's teams in Denver and New York will focus on Utah's attractions that include five national parks, seven national monuments, shopping, dining, desert landscape, western culture and the "greatest snow on Earth."

Turner's contract kicked off Aug. 1.

Utah released an RFP in May for the work.