Rogers & Cowan has acquired Boca Raton-based boutique firm Zucker PR to push into south Florida and the southeastern U.S.
Valerie Zucker takes a senior VP role with R&C, heading a regional push for the Los Angeles-based entertainment PR firm, which also has operations in New York and London.
She reports to R&C CEO Tom Tardio.
Zucker left real estate and luxury goods PR firm The Apple Organization in 2001 to set up her own shop, which works with clients like PRAI Beauty, Delray Marketplace, Mummies of the World, Rick Case Automotive Group, and American Dog Rescue on celebrity and events PR assignments.
She previously led PR for The Sports Authority as the Florida-based retailer grew from a few dozen stores in the 1990s.
R&C is owned by Interpublic.
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