YuMe, a Silcon Valley-based digital video advertising platform, is relying on Waggener Edstrom for PR support as it slates an initial public offering of around $46M today.
WaggEd, the No. 3 independent firm, picked up the account in June, handling the PR work from San Francisco and New York.
YuMe, which delivers video ads on the 'Net and web-enabled TV, is backed by Khosla Ventures and Accel Partners. The company said Aug. 6 it priced its more than five million-share IPO at $9 per share. Its stock – YUME on the NYSE – was trading around $9.07 Wednesday afternoon.
The IPO came in below earlier estimates of $12-14 per share. Second quarter revenue was up 33% to $26.6M over Q2 2012.
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