Sharon Martin, assistant VP of marketing at Purdue University, moved to West Virginia University today to lead university relations, following a national search.
Martin oversees internal and external communications, media relations, news operations and social media, among other disciplines at the Morgantown, W.V.-based institution of nearly 30,000 students.
Prior to Purdue, she ran Full Moon Communications and founded the women's magazine Helen.
Journalism school dean Maryanne Reed led the school's search committee.
In a statement, WVU president Jim Clements said, "Sharon comes to us from a very respected integrated marketing communication division at a major land-grant research university that is similar to WVU."
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