Eddie Michaels, an entertainment PR pro who repped stars like Drew Barrymore and Jeremy Piven, died Aug. 9 after complications from brain cancer. He was 49.
Beck Media & Marketing of Santa Monica, where Michaels worked, acquired his 20-year-old firm, Insignia PR, in December.
"One of the cardinal rules of publicity is 'don't become the story,' so I know our friend Eddie would just hate this," said Todd Beck, president of BM&M. "We will miss his warmth, his passion, and his time-tested skills as a true Hollywood PR pro."
Michaels was diagnosed with brain cancer seven years ago and the disease went into remission before returning last year.
His clients included Bento Box Entertainment, Noah Wyle, Jason Biggs, Lou Diamond Phillips and Illumination Entertainment, among others.
The Hollywood Reporter noted Michaels represented "Two and a Half Men" actor Angus Jones after a video showed him slamming the show. He also advised Barrymore when a fire gutted the Beverly Hills home where she lived with future husband Tom Green.
Michaels is survived by his wife, Lorin, daughter Dylan and son Matthew.
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