Susan SmirnoffSusan Smirnoff, the healthcare pro and Ruder Finn veteran since 1979, has joined Weber Shandwick as executive VP/senior counsel.

In her career, Smirnoff promoted disease awareness, business alliances, clinical treatment recruitment and Rx to OTC switches.

She co-led RFs U.S. healthcare and served as senior counselor to health and corporate teams.

Smirnoff is president and trustee at CancerCare, which supports people with cancer.

Laura Schoen, president of global healthcare at WS, said Smirnoff’s “passion for science and her commitment to delivering programs that impact patient outcomes is a perfect match to our culture.”