The Alaska Energy Authority, which is pitching one of the largest and most expensive hydroelectric dam projects ever in the U.S., is prospecting for PR pitches to handle media relations, content development and public involvement planning on a contract that could span up to six years with options.
The Anchorage-based Authority released an RFP Aug. 12 for a firm to handle PR and communications projects as they arise over the term of the contract.
Last year, following an RFP, the Authority handed MSI Communications a $500K pact to guide PR for the proposed 735-foot, $5.2B Susitna River dam project, which the state says could create a power supply for more than two-thirds of its residents. That effort faces opposition from environmentalists and others who say the state should turn to natural gas for its power needs.
On another front, the Anchorage-based Authority, along with Solstice Advertising (Anchorage) and The Cadmus Group (Waltham, Mass.), nabbed a Silver Anvil Award this year from PRSA for its "Save Energy. Save Money. You Have the Power" campaign with the Alaska Energy Efficiency Partnership.
The new PR pact, with a two-year base and four option years, is capped at six years and $500K.
Proposal deadline is Aug. 28.
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