John Franklin, managing director for Abernathy MacGregor Group in San Francisco, has moved to FTI Consulting's strategic communications unit to focus on the telecom, media and technology sectors.

john franklinFranklin, who specialized in integrating PR, marketing and digital strategies at AMG, handled HP, PepsiCo, Credit Suisse and Toyota.

He earlier spent eight years at Robinson Lerer & Montgomery, now RLM Finsbury, on crisis assignments for Northwest Airlines, Morgan Stanley and Becton-Dickinson.

On the tech side, he has counseled clients like Trulia, Zynga, Nextel and Microsoft.

He was also chief marketing officer for Catalyst Group Design, handling digital communications.

Franklin remains in San Francisco for FTI.