Agency Statement: A Dallas-based PR and marketing firm with a national roster of B2B tech clients, Idea Grove specializes in developing research-driven, precision-crafted campaigns that breathe life into your brand’s story and bring purpose, focus and ROI to your brand visibility and lead-generation efforts. Idea Grove takes the time to understand your business, your competition and – most importantly – your buyers. We use this foundation to create PR campaigns that generate buzz, websites that attract eyeballs, and marketing programs that deliver measurable ROI.
Idea Grove exclusively focuses on B2B technology clients. We have experience in industries ranging from hyper-converged infrastructure to marketing technology, two-way radios to enterprise software, smart speakers to 3D printing, VoIP to IoT.
This domain expertise has enabled us to develop a highly specialized offering that spans all of the things we do. We develop buyer personas utilizing a methodology specifically crafted for medium- and high-consideration technology purchases. Our PR strategies encompass analyst relations, channel programs and thought leadership. Our social media approach focuses on reaching B2B buyers where they want to be found. And our digital marketing strategies center on creating compelling, data-driven content that prospects just can't resist.
Scott Baradell, CEO & founder; Etta Goss, sr. VP & COO; Liz Cies, Nate Binford, Katie Long, VPs