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While campaigns vary by client and industry, all share one theme: the creation of content that reflects the tenets of storytelling. This means developing narratives that prompt journalists to write and target audiences to read—a far cry from the “corporate speak” that satisfies internal stakeholders. Toward this end, the firm conducts storytelling workshops for internal communicators, executives and employees.
Airwallex
ASML
Axis Communications
Baidu
City of Fremont
Graphcore
Lam Research
Lumileds
Moloco
Nautilus
NextFlex
Nextiva
Nokia
Nylas
Nutanix
Oracle
Rambus
Skyworks
Synopsys
SuperMicro
Tealium
Trellix
TSMC
Twitter
Twitch
Workiva
Zoom
Hoffman Agency, The
325 South 1st St., 3rd flr., San Jose, CA 95113
408/286-2611; fax: 408/286-0133
[email protected]
www.hoffman.com
Employees: 260. Founded: 1987.
Agency Statement:
Defining communications broadly to include digital, content marketing, thought leadership as well as traditional PR, The Hoffman Agency knows how to differentiate brands and solve client pain points. For example, the firm established a talent acquisition/branding practice to support clients in the recruitment and retention of talent. The Hoffman Agency’s work today cuts across a range of industries.
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The Agency cultivates “connection” through various means like Work-Away-From-Work week in the U.S. that finished with a Spring party.For clients with global needs, the company operates in Asia Pacific, Europe and the United States. Unlike traditional agencies handicapped by their silo structure, The Hoffman Agency applies a collaborative approach to implementing multi-country campaigns (don’t worship individual office P/L). This leverage of content and thinking across geographies ultimately generates better results.
Lou Hoffman, CEO; Caroline Hsu, chief global officer (APAC contact); Kymra Knuth, EVP, North America; Steve Jursa, EVP, North America; Natalie Kessler, EVP, global talent acquisition/branding; Mark Pinsent, mng. dir., Europe; Lydia Lau, CFO/EVP of global opers.
Clients Include:
AlationAirwallex
ASML
Axis Communications
Baidu
City of Fremont
Graphcore
Lam Research
Lumileds
Moloco
Nautilus
NextFlex
Nextiva
Nokia
Nylas
Nutanix
Oracle
Rambus
Skyworks
Synopsys
SuperMicro
Tealium
Trellix
TSMC
Twitch
Workiva
Zoom
Hoffman Agency, The in the news with O'Dwyer's:
| • | NYC PR Firms Largest Slice of O'Dwyer's RankingsTue., Apr. 9, 2024...Angeles area. Up the coast in San Francisco Edelman's office ($37.3M), Highwire ($35.7M) and The Hoffman Agency in San Jose make up the top three among 12 area firms. Forty-one firms with... |
| • | PR Firms Post Mere 1.8% Growth in '23Mon., Apr. 1, 2024...as co-lead of the professional services practice. Hoffman’s US Business Continues to Roll While the The Hoffman Agency ’s global growth slowed in 2023 to 1.5 percent to $26.7M, its U.S. operation increased... |
| • | On the Move: Nickerson Hires Reinert as CMOThu., Feb. 15, 2024...need to drive our agency and our client-partners towards new levels of success.” Gerard LaFond The Hoffman Agency promotes Gerard LaFond to managing director of North America, succeeding Lou Hoffman, who will... |
| • | Telling Your Innovation StoryTue., Nov. 7, 2023...a story on a major advancement, not incremental improvement. *** Lou Hoffman is CEO of the Hoffman Agency , a global communications consultancy that specializes in the tech sector.... |
| • | PR Firms Chart 18.2% Growth In '22Mon., Mar. 27, 2023...in a prime position to create a unified, seamless, client-centric experience across channels and activities. Hoffman Agency Rethinks PR The ... |
| • | News of Firms: Ehrhardt Group Opens in Baton RougeWed., Feb. 1, 2023...will allow us to continue those efforts in a more immediate and expansive manner.” The Hoffman Agency HBCU Scholarship is accepting applications from California community college students who want to continue... |
| • | On the Move: Hoffman Agency Adds Adobe's KesslerMon., Oct. 24, 2022... Natalie Kessler The Hoffman Agency hires Natalie Kessler as EVP in its global talent marketing practice. Kessler joins the... |
| • | Technology PR Firms Registered 'Hyper-Growth' in '21Thu., Mar. 31, 2022...$30.2 million), #7 Walker Sands (up 40.2 percent to $28.5 million) and #9 The Hoffman Agency (up 33.4 percent to $20.2 million). Highwire PR’s 21 percent jump to $29. 2 million... |
| • | News of Firms: Finn Partners Opens in BeijingMon., Feb. 14, 2022...office, which is led by Jason Cao (who held managerial posts at Golin, The Hoffman Agency and WE Communications), will focus on driving growth in the health, technology and consumer... |
| • | Booth's Ex-People Person Takes Clarity JobTue., Jun. 8, 2021...head of people and culture, a new global role. Johnson was most recently at The Hoffman Agency , where she served as senior human resources consultant. She has also held HR posts... |
| • | Tech Firms Ride Out a Tough 2020Thu., Apr. 22, 2021...those firms—Highwire PR (#4) , Walker Sands (#6), PAN Communications (#7), ICR (#8), The Hoffman Agency (#9) and Inkhouse (#10)—actually billed more last year than they did in 2019. The... |
| • | Earned + Owned Media Combo Lifts Tech PRWed., Nov. 18, 2020...media into earned media. Just think like a journalist. *** Lou Hoffman is CEO of the Hoffman Agency , a tech-focused consultancy specializing in global campaigns. The firm operates offices in Asia, Europe... |
| • | The Next Wave of Pandemic CommunicationsWed., Jun. 3, 2020...use a little reassurance these days. *** Syreeta Mussante is North America Managing Director at The Hoffman Agency .... |
| • | Tech Gains Ground Amid Challenging TimesThu., Apr. 23, 2020...to bring a new levels of experience to their customers. Hoffman hits top ten Lou Hoffman The Hoffman Agency entered O’Dwyer’s top ten for tech for the first time, leaping from the number-12... |
| • | Cao to Command Golin/ChinaWed., Sep. 11, 2019... Jason Cao Jason Cao, most recently China general manager for The Hoffman Agency , has joined Interpublic’s Golin to oversee its operations in China. An experienced veteran of the... |
| • | Bateman's Mussante Takes Hoffman NA PostWed., Aug. 21, 2019...VP at Bateman Group, will be the new North America managing director of The Hoffman Agency on Sept. 3. She'll take over for Steve Burkhart, who is stepping down. Lou Hoffman called... |
| • | News of Firms: Hotwire, Hoffman Agency Link in Asia; Avenir Global Acquires Hanover; PR360 Joins PROI Worldwide; Otto & Friends DebutsThu., Apr. 4, 2019... Barbara Bates Hotwire has formed an exclusive partnership with The Hoffman Agency to collaborate in Asia. The agreement will see Hotwire work with The ... |
| • | Moving Beyond the RFPWed., Nov. 28, 2018...best one you’ve ever made. *** Steve Burkhart is the President of North America for the Hoffman Agency . He leads new business and client strategy for the agency and has seen every... |
| • | Integrated Strategies Boost PR’s Profile, Bottom LineWed., May 30, 2018...instead of a pawn in this game.” “Integration, integration, integration” Lou Hoffman San Jose-based tech shop The Hoffman Agency was #32 this year, up 12.2 percent to $12.7 million. CEO Lou Hoffman listed investments... |
| • | People on the MoveThu., Nov. 16, 2017...Hamilton as people, culture and operations manager. Bleier’s agency experience includes NetApp, Allison+Partners and The Hoffman Agency . She has run global integrated communications programs for both enterprise and consumer clients, such... |
| • | Hoffman Heads to IndonesiaTue., Nov. 7, 2017...Global tech firm The Hoffman Agency has launched a new operation in Indonesia. Hoffman’s Jakarta office, which officially opened yesterday, comprises the independent... |
| • | People on the MoveFri., Oct. 6, 2017...began her PR career at FleishmanHillard, held positions at Burson-Marsteller, Repovich Reynolds Group and Hoffman Agency before launching her own recruiting firm in Beijing in 2013. “I look forward to... |
| • | Pinsent to Grow Hoffman in EuropeFri., Feb. 24, 2017...Mark Pinsent has been named European managing director for The Hoffman Agency . The content and social media marketing expert comes over from digital marketing consultancy Metia... |
| • | Cao to Head Hoffman's China OperationsTue., Feb. 7, 2017...The Hoffman Agency has appointed Jason Cao as general manager of its China operations. He’ll be responsible... |
| • | France Hires Hoffman to Promote Tech SectorThu., Jan. 19, 2017...supports international investment in the French economy, has hired San Jose-based tech shop The Hoffman Agency to promote developments in France’s tech community throughout Asia and North America. Hoffman will specifically... |
| • | IKEA Hires HoffmanMon., Nov. 14, 2016...IKEA Singapore has picked The Hoffman Agency as its public relations agency of record. The account win follows a competitive agency review.The... |
| • | Top PR Agency Websites: Who's Fastest?Wed., Feb. 3, 2016...Google's PageSpeed Insights tool. DKC's mobile-friendly website Top 5 Winners: Mobile Page Speed1. Blaze PR, 872. DKC, 843. The Hoffman Agency , 774. Allison+Partners, 765. Maxwell PR, 75Top 5 Winners: Desktop Page Speed1. APCO Worldwide, 982. DKC, 943. The... |
| • | New Accounts: Seabourn Cruise Line, Camby Hotel, NY Life, Blue Waters Resort, O'verlays, GoDaddy...Wed., Dec. 2, 2015...in-house creative and content agency to supplement TBWA, which is part of Omnicom. The Hoffman Agency , Hong Kong/Fuji Xerox, information and communications technology, provider, as AOR for the HK-based company,... |
| • | Most Native Ads Fail Because They're Not Native (or Good)Mon., Nov. 16, 2015...a new category. Anyone for “alien advertising?”* * * Lou Hoffman is CEO of The Hoffman Agency .... |
| • | PR Links of the DayTue., Jun. 23, 2015...confederate flag mercy (CNN) Media Training Giving praise to inspire your staff to greatness (J. Newman) Design New look for Hoffman Agency blog (IC) Propaganda How bizarre photos help Putin stay in power (Vox) Sports Orem Owlz PR guy: I had nothing... |
| • | Burkhart: How PR Can Lead the Charge for Organic SearchTue., Nov. 4, 2014...about how companies and PR firms can capitalize on organic search by reading The Hoffman Agency 's SlideShare deck called "The Blurring Line Between Digital Marketing and PR." It lays out... |
| • | Foreign Exchange Operation Dangles $500K PR BizMon., Jun. 9, 2014...to pitch in mid-July. Oanda uses Cognito Media in the US and UK, while The Hoffman Agency handles its PR work in Singapore.View the RFP (PDF). ... |
| • | Hoffman's Tang Heads for HuntsworthWed., Jan. 15, 2014...Chris Tang, managing director of The Hoffman Agency ’s Asia-Pacific region, will become CEO of Huntsworth’s operations there on Feb. 1. Based in Beijing,... |
| • | W2O CEO Wants Grads with Passion, Speed, Social SkillsThu., Nov. 7, 2013... L-R: Christine Disalvo, lecturer in PR at San Jose State; Lou Hoffman, CEO, The Hoffman Agency ; Tracey Parry, senior VP and partner, Airfoil Group, and Jason Mandell, co-founder and partner, LaunchSquad. “I’ve... |
| • | Council of PR Firms Needs New NameMon., Nov. 4, 2013...James Weiss of W2O Group; Annemiek Hamelinck, Waggener Edstrom; Jason Mandell, LaunchSquad; Lou Hoffman, Hoffman Agency ; Bill Orr, Burson-Marsteller and Tracy Parry, Airfoil. All the firms except B-M take part... |
| • | Definition of PRWed., Jan. 10, 2001...clients or employers communicate more effectively and persuasively with audiences that impact them.--Brian Schwartz, Hoffman Agency (1/19) Truth management.--ex-White House press aide (1/19) PR is the strategic and sincere communication effort, managed... |
