Charleston|Orwig
515 W. North Shore Dr., Hartland, WI 53029
262/563-5100
www.charlestonorwig.com
www.reputationforward.com
Founded: 1992.

Agency Statement: Charleston|Orwig is a strategic communications consultant serving leading and emerging brands. We’re involved with every aspect of the food system—from agriculture through processing and distribution to the point of retail. Our business is divided into two complementary disciplines:.

REPUTATION MANAGEMENT: Building, strengthening and protecting an organization’s image (managing crisis as necessary) through the development of strategic programs with an emphasis on sustainability and corporate social responsibility.

INTEGRATED MARKETING: Creating demand, building brands and developing long-term value through the use of strategic marketing communications based on an audience-focused, “solutions-neutral” approach that delivers measurable results.

So is everything we do food system related? Not entirely. To the extent that our involvement with food has refined our reputation management and integrated marketing skills, we selectively apply that expertise in other arenas as well.

It’s just that food will always remain our focused passion.

Lyle Orwig, Mark Gale, Marcy Tessmann, partners

AgChat Foundation
Association of Equipment Manufacturers (AEM)
ARM & HAMMER
Bayer Environmental Science
Bayer CropScience
Chemtura AgroSolutions
Climate Corp.
Dairy Business Assn.
Dairy Business Milk Marketing
Dairy Cattle Reproductive Council
Dairyland Seed Co., Inc.
Farm Journal Agricultural Foundation
FIS
Grain Systems Inc.
Hoard’s Dairyman
Hy-Line North America
Illinois Soybean Assn.
Murphy-Brown LLC
National Pork Producers Council
New Holland
Novartis Animal Health
Pfizer Animal Genetics
Potawatomi Bingo Casino
Professional Dairy Producers of WI
Rembrandt Enterprises
Smithfield Foods
Sparboe Farms
The Maschhoffs
United Soybean Board
US Wheat Associates
VBA
Virginia Tech University