211 N. First St., #425, Minneapolis, MN 55401
612/337-0087; fax: 612/337-0054
Consumer and business-to-business public relations, corporate and crisis communications, Web 2.0 and digital/social media strategies, new product launches and event marketing. Special expertise in food, retail, technology, education, brand strategy and healthcare.
Employees: 10. Founded: 1996.
Agency Statement: Winner of Silver Halo “Best Cause Marketing Campaign” and Promo Interactive's “Viral Campaign” awards, Maccabee and its NODE online strategy division offer clients boldly creative, results-obsessed public relations and social media marketing programs. Recent examples include the nationwide launch of Hazelden's “Four Generations Overcoming Addiction” campaign with an ABC-TV “Good Morning America” interview and a Parade magazine feature that reached 33 million readers through 300 newspapers; a national food blog relations campaign to introduce Gold'n Plump's new Just BARE Chicken brand; and the Deluxe Corp. “Stand Up For Your Right To Write Checks” campaign, which generated more than 100 million consumer impressions in 21 days through online video, media relations and social media outreach.
Paul Maccabee, pres.; Gwen Chynoweth, exec. VP