211 N. First St., #425, Minneapolis, MN 55401
612/337-0087; fax: 612/337-0054
Consumer and business-to-business public relations; corporate and crisis communications; social media strategies, inbound content marketing, new product launches, change messaging and employee relations, media training, and cause and event marketing. Special expertise in food, retail, legal and healthcare/wellness.
Employees: 9. Founded: 1996.
Agency Statement: Winner of Silver Halo “Best Cause Marketing Campaign” and Promo Interactive’s “Best Viral Campaign” awards, Maccabee offers national clients boldly creative, results-obsessed public relations and social media/online programs. Recent successes include the launch of Gold'n Plump brand brats and chicken sausages and Just BARE all-natural chicken, with placements from Family Circle magazine to Shape.com; change management counsel for Delta Airlines' MLT Vacations and education products pioneer Jostens; promotions of an online video contest for HANDy Paint Products; and a lead-generating inbound marketing campaign that enabled client NTC to connect with hundreds of electric utility decision-makers.
Paul Maccabee, pres.; Gwen Chynoweth, exec. VP; Jean Hill, VP; Christina Milanowski, social media dir.