211 N. First St., #425, Minneapolis, MN 55401
612/337-0087; fax: 612/337-0054
Consumer and business-to-business public relations; corporate and crisis communications; social media strategies, inbound content marketing, new product launches, change messaging and employee relations; and event marketing. Special expertise in food, retail, technology and healthcare/wellness.
Employees: 9. Founded: 1996.
Agency Statement: Winner of Silver Halo “Best Cause Marketing Campaign” and Promo Interactive’s “Best Viral Campaign” awards, Maccabee offers clients boldly creative, results-obsessed public relations, marketing communications and social media/online programs. Recent examples include the launch of Gold’n Plump brand brats and chicken sausages (with placements in Family Circle magazine, Shape.com, and food blogs which generated 3.8 million opportunities to see the new products); the premiere of Hazelden’s “Four Generations Overcoming Addiction” campaign with an ABC-TV “Good Morning America” interview and a Parade magazine feature reaching 33 million readers through 300 newspapers; and the coast-to-coast launch of Chicago-based Smart Insurance’s new Smart D Medicare product.
Paul Maccabee, pres.; Gwen Chynoweth, exec. VP