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Rosica Communications Rosica Communications
2-14 Fair Lawn Ave., Fairlawn, NJ 07410
Founded: 1980.

Agency Statement: Rosica Communications is an integrated PR and online marketing company that promotes and protects companies, brands and people. Founded in 1980, the firm serves a diverse healthcare, B2B, nonprofit, consumer products, and corporate clientele. Our PR and communications capabilities include positioning and messaging, thought leadership, media relations, social media management, influencer marketing, crisis communications, content marketing, corporate communications, cause marketing, direct marketing, media training and blogger outreach. Rosica’s social media services include strategy, management, branding, content development/optimization and follower acquisition. Our online marketing team, based in New Windsor, NY, is a Google Certified Partner and specializes in SEO, online reputation/reviews management, online advertising (PPC and social ads), website development, and WordPress security.

As a “thinking partner” focused on achieving our clients’ objectives, Rosica creates and executes thought leadership programs with clearly defined KPIs/metrics. We craft compelling, authentic stories and messaging then effectively disseminate our client-partners’ good news while supporting their sales and communications goals.

Our process includes:

•Strategically identifying our clients’ business and marketing goals/objectives
•Identifying target audiences, influencers and key opinion leaders
•Honing the positioning, story and key messages, tailoring messages to each audience
•Developing measurable, integrated and creative PR, social media and internal/external communications programs
•Proactively communicating with clients
•Aggressively securing results, evaluating against pre-determined strategic objectives
Repurposing and leveraging content and PR coverage to augment SEO, sales activities, online reputation, tradeshow marketing, analyst relations, and direct marketing.

Chris Rosica, president

Clients include:
Alzheimer's New Jersey
BioReference Laboratories
Boys & Girls Clubs in New Jersey
Jewish Vocational Service
National Vision Administrators
Newark Public Library
NJ Sharing Network
T & M Associates
TriStar Products

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