Lippe Taylor
215 Park Ave. South, New York, NY 10003
212/598-4400
mlippe@lippetaylor.com
www.lippetaylor.com
Founded: 1988.

Agency Statement: Talk to us about talking to her!

We specialize in helping brands motivate women to buy. We pioneered and continue to dominate the marketing to women space and have “cracked the code” on why women do buy and don’t buy certain brands.

Who are we?

We are Lippe Taylor. The award winning, brand-building, fiercely independent firm that reaches women through integrated marketing programs that drive sales. We market across all ages and stages of a woman’s life, with clients in categories that include beauty, fashion, home, food, entertainment, gaming, wellness and healthcare.

What sets us apart?

• Women-owned business founded by Maureen Lippe, former fashion/beauty/health editor at Vogue and Harper’s Bazaar who has been studying women’s buying habits for 30 years.

• Proprietary process to market to women – DTW/DTM® (Direct to Women and Direct to Moms). We mine research, insights, data and we tap into pop culture trends and influencers. We’ve been consistent innovators in marketing to women for 25 years.

• Launched the “SheSpeaks/Lippe Taylor Women’s Buying Behavior Index” – predicting women’s shopping trends and providing clients with insights on women’s buying behavior.

• We’re Content Creators – Our teams are led by former editors, bloggers, producers and on air hosts.

• Unsurpassed Media Relationships – We know how to create content for the media because we are and have been the media ourselves.

• We don’t report to a holding company - we report to our clients. Our fierce independence also helps us maintain low employee turnover and continuity for our clients.

• Award winning social/digital – We’ve led many of our clients into social and digital marketing that works! Our ROI focus and discipline set us apart in the space.

• In-house creative/art department – allows us to design for our clients internally; we produce print and digital advertising for some of our clients.

What are our core values?

• Respect – we respect the consumer’s intelligence, our clients, each other, and the value of our ideas and work.

• Excellence – We believe that being good isn’t good enough.

• We are committed to …

• Our Clients – we treat their brands and their budgets as if they were our own. We truly feel that we are stakeholders in our client’s business.

• Our Team – we believe in creating an exciting and positive place for people to come to work. We take pride in our sunny, inspiring offices that are designed with care to feel more like home.

• Media, Influencers & Consumers – we know the value of good content and how to tell a good story. We do not waste people’s time with information that is not helpful, educational, useful, fun or entertaining. We tailor content to each audience.

Maureen Lippe, CEO; Jessica DiPietro, mng. dir.; Gerald Taylor, gen. mgr.

Some of our current clients include:

IKEA
Nestle
Elizabeth Arden
Playtex
Moroccanoil
Keds
Bio Oil
Cetaphil
Catherine’s
Tanda Brands
Sally Beauty
Dickinson’s Brands
Alterna
Genie Bra
Zeptolab
Reckitt Benckiser