215 Park Ave. South, New York, NY 10003
Agency Statement: Speak to us about speaking to her!
We specialize in helping brands motivate women to buy. We’re pioneers in, and continue to dominate, the marketing to women space. And we’ve “cracked the code” on why women and girls buy one brand and not another… on influencing them to share their opinions and engage on social channels.
Who are we?
We are Lippe Taylor. The award winning, brand-building, fiercely independent firm that reaches women through integrated communications programs that drive sales. We market across all ages and stages of a woman’s life, with clients in categories that include health & wellness, beauty & fashion, food & beverage, lifestyle and technology.
What sets us apart?
•Women-owned business founded by Maureen Lippe, former editor at Vogue and Harper’s Bazaar, who has been studying women’s buying habits for 30 years.
•Proven Methodology to Market to Women -- DTW®/DTM® (Direct to Women and Direct to Moms). We mine data and we tap into pop culture trends and influencers.
•Proprietary Research – We partner with leading women’s digital platform on the “SheSpeaks/Lippe Taylor Women’s Buying Behavior Index” which predicts women’s shopping trends and provides clients with insights.
•Content Creators with Unsurpassed Media Relationships – Teams led by former editors, bloggers and producers so we create great content for the media and social media.
•Right-Sized & Independent – Big enough to deliver huge impact. But we don’t report to a holding company… we report to our clients. Our independence helps us maintain low employee turnover and continuity of service for our clients.
•Award Winning Social/Digital – We’ve led many of our clients into social and digital marketing that works! Our ROI focus and discipline set us apart in the space.
•In-house Design Department – Allows us to design internally, ensuring consistent tone/look/feel of creative materials and quicker turnaround time.
What are our core values?
•Respect – we respect the consumer’s intelligence, our clients, each other, and the value of our ideas and work.
•Excellence – We believe that being good isn’t good enough.
•We are committed to …
--Our Clients – we treat their brands and their budgets as if they were our own. We truly feel that we are stakeholders in each client’s business.
--Our Team – we believe in creating an exciting and positive place for people to come to work. We take pride in our sunny, inspiring offices that are designed to feel more like home.
--Media, Influencers & Consumers -- we know the value of good content and how to tell a good story. We do not waste people’s time – instead, we provide information that is helpful, educational, useful, fun and entertaining.
Maureen Lippe, CEO; Jessica Goldberg, mng. dir.; Gerald Taylor, gen. mgr.
Clients include Fortune 500 companies and up-and-coming brands such as:
Black & Decker
Deutsch Family Wine & Spirits