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NJF, an MMGY Global Company NJF, an MMGY Global Company
360 Lexington Ave., 10th flr., New York, NY 10017
Travel & tourism, hospitality, lifestyle PR. Employees: 60 in PR; 300+ agency-wide.
Founded: 1981.

Agency Statement: In fall 2016, three long-recognized leaders in travel and hospitality, MMGY, NJFPR and Spring O’Brien, joined forces to create a PR industry powerhouse. The combination of MMGY's PR, Social & Experiential Marketing practice, NJFPR and Spring O’Brien was rebranded NJF, an MMGY Global company. NJF offers boutique service and expertise in consumer and trade media relations, social media, corporate and brand positioning, experiential and event marketing, strategic partnerships and promotions, influencer engagement and crisis communications.

For those seeking senior level counsel, unwavering brand advocacy and unrivaled media savvy, NJF is a one-stop shop. Hundreds of hotel, destination, travel and lifestyle brands have entrusted their reputations to NJF whose “Leave No Stone Unturned” philosophy has catapulted the firm to the top of the category in hospitality and travel. Our integrated public relations and social media team prides itself on long-standing client relationships and an innate ability to move within many spheres: tapping media and industry influencers, forging creative partnerships, uncovering strategic advantages, and providing global perspective. Our campaigns are rooted in research and insights, and we are master storytellers and content creators who know how to make news out of simple concepts or large-scale programs. We forge an emotional connection to reach our audiences where they live, work and play.

Industry innovators and thought leaders, NJF is pioneer of Hotel Week NYC and MMGY is the author of the widely acclaimed Portrait of American Travelers® annual research study. With offices in New York City, Kansas City, Los Angeles, Madrid, Orlando, Washington, D.C. and an international partner network, Travel Consul, we serve many of the world's premier travel and tourism brands. Other MMGY Global areas of expertise include research and insights, strategic communications planning and implementation, brand marketing, traditional and social media buying, digital/social media strategy, website development and management, e-CRM, and travel industry relations.

Nancy Friedman, prin.; Julie Freeman, mng. dir.; Chris Walters, Lauren Kaufman, sr. VPs

35 E. 21st St., 8th flr., New York, NY 10010

20 W. 22nd St., #906, New York, NY, 10010

Client list includes:
Borgata Hotel Casino & Spa
Canyon Ranch
Cheap Caribbean
Gansevoort Hotel Group
Generator Hostels
Harley-Davidson Museum
Intrepid Travel
NH Hotels
One Aldwych
Pod Hotels
South Dakota Tourism
The Asbury
The Bowery
Visit Los Cabos