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Carmichael Lynch Relate
Carmichael Lynch Relate is owned by the Interpublic Group (IPG)
110 North Fifth St., Minneapolis, MN 55403
612/375-8500; fax: 612/375-8501
Public relations requires highly specialized expertise in many different disciplines. We house skill, talent and ability across a wide range of practice and industry groups.
Employees: 70. Founded: 1990.


For more than 110 years, Genuine Thermos Brand products have been keeping America’s coffee hot. Vacuum insulation technology in bottles, travel mugs and tumblers have helped fuel morning commutes for generations. Yet the well-known Thermos brand name wasn’t getting the proper recognition as an icon. In order to reinvigorate excitement for a hundred-plus–year-old brand and the superior technology of its product, we created the Overnight Coffee Challenge, sending hot coffee from the best coffee roasters in the country to consumers’ doorsteps and to the media. Through the campaign, we’ve driven more than 60.8 million media impressions.
Agency Statement: Carmichael Lynch Relate builds relationships between people and brands.

Carmichael Lynch Relate (formerly Spong) is a full-service marketing communications firm rooted in public relations and social engagement. With an evolving nature and lofty objectives, the firm builds powerful relationships between people and brands through creative ideas that give our clients an unparalleled advantage.

Carmichael Lynch Relate is built on the foundation of nearly three decades of award-winning work creating big, contagious, game-changing ideas for our clients – ideas that steal the conversation and own their category. Our services include the right combination of critical, long-standing public relations services such as earned media relations, corporate communications, public affairs, brand journalism, reputation management, community and employee relations, leadership enhancement, crisis management as well as content creation, social channel strategy, influencer marketing, paid media, and digital and social engagement.

Carmichael Lynch Relate is a stand-alone agency that celebrates our adjacency to advertising powerhouse Carmichael Lynch. Our two agencies can snap together to provide a fully-integrated solution as needed. This collaboration offers clients a holistic, cross-discipline perspective on their businesses, taking into account paid, owned and earned strategies to deliver maximum results.

Julie Batliner, pres. of Carmichael Lynch Relate, mng. partner at Carmichael Lynch; Emily Buchanan, sr. dir. of brand mktg., sr. partner; Alison Dunning, client services dir., sr. partner; Jill Schmidt, dir. of strategy, corporate practice chair, sr. partner; Grete Lavrenz, food & nutrition practice chair; Eric Hausman, retail practice chair, partner; Cavan Reagan Reichmann, social engagement chair, partner; Sheldon Clay, group creative dir., partner; Erika Collins, dir. of new business, partner

100 W. 33rd St., 5th flr., New York, NY 10001

American Standard Heating and Air Conditioning
Bath & Body Works
Best Buy
Formica Corp.
Garden of Life
Hearth & Home Technologies
Ingersoll Rand Residential Solutions
Integrity Windows and Doors
Jack Link’s Protein Snacks
Lorissa's Kitchen
Marvin Windows and Doors
MasterBrand Cabinets
MATADOR Beef Jerky
Meet Minneapolis
Michael Graves Architecture & Design
Page Education Foundation
Post Consumer Brands
The Schwan Food Company
U.S. Bank