Spong is owned by the Interpublic Group (IPG) but operates as an independent IPG agency. 110 North Fifth St., Minneapolis, MN 55403 612/375-8500; fax: 612/334-6036 email@example.com www.spongpr.com
Public relations requires highly specialized expertise in many different disciplines. We house skill, talent and ability across a wide range of practice and industry groups. Employees: 60. Founded: 1990.
The Spong team on our rooftop patio.
Agency Statement: Spong is the alternative to bland, boring firms doing ordinary public relations work.
MOMENTUM DOESN’T START ON ITS OWN
Cue the music. We believe in the game-changing powers of creativity. We are here to create big, powerful, compelling ideas and express them in new ways across ever-evolving delivery systems. Translated: We develop engaging, fresh ideas and turn consumers into your fans.
We create success stories. We ignite and sustain momentum with an artful mix of insight and analytics. The result is the unlocking of the heads and hearts of your stakeholders. Our ability to inspire people and generate results attracts great clients and employees.
It’s one thing to be recognized by clients as impacting their business. It’s another to be recognized by your peers. Repeatedly. Be it from PRSA, PRWeek, or the Holmes Report, nobody has brought home more metal, including our “Creative Agency of the Year” win from the Holmes Report in 2013.
Learn. Play. Inspire. And do remarkable work. From our live music series on the roof, to our LEED qualified work space and 100 percent use of wind-sourced power, you’ll find us a creative, committed and extremely passionate group.
Spong represents a highly select, but envied portfolio of great clients who are attracted to us for our unique way of igniting and sustaining their business momentum. We don’t represent just anyone and everyone. We are honest about a client’s fit with us, as well as our fit with them, to ensure long-standing, mutually rewarding relationships.
Public relations requires highly specialized expertise in many different disciplines. With staff in both Minneapolis and New York, we house skill, talent and ability across a wide range of practice and industry groups.
Although Genuine Thermos Brand beverage and food containers have high brand awareness, the brand was being referred to as a generic term instead of getting its proper recognition as an iconic brand. We saw an opportunity to capitalize on hashtag-inspired conversation, such as the popular #ThirstyThursday and convert the conversation to "ThermosThursday" and take social ownership of the popular day of the week. Doing so, Genuine Thermos Brand's Facebook audience increased 972 percent in the very first year of activity. We generated more than 4.7 million impressions for #ThermosThursday and 37.9 million impressions for @Thermos on Twitter through a mix of influencer outreach, surprise-and-delight efforts and media relations.
Douglas Spong, pres.; Julie Batliner, mng. dir.; Jill Schmidt, Emily Buchanan, Grete Lavrenz, sr. principals; Jack Stanton, group dir., brand sociology; Erika Collins, dir., new business
100 W. 33rd St., 5th flr., New York, NY 10001
American Standard Heating and Air Conditioning
Bath & Body Works
City of Brooklyn Park
Ingersoll Rand Residential Solutions
Jack Link’s Beef Jerky
Jennie-O Turkey Store
MATADOR Beef Jerky
Page Education Foundation
University of St. Thomas
The iconic Hollywood Sign is now bright and shiny again, thanks to our client Sherwin-Williams. This was the first extensive makeover for the Hollywood Sign in 35 years. Spong worked with an LA-based photographer to create this time-lapse video of the refurbishment.