Spong is owned by the Interpublic Group (IPG) but operates as an independent IPG agency. 110 North Fifth St., Minneapolis, MN 55403 612/375-8500; fax: 612/334-6036 email@example.com www.spongpr.com
Full service public relations counsel: brand marketing; brand planning and research; business-to-business; corporate communications; community relations; employee engagement; integrated digital services; leadership enhancement, media relations; retail; and social engagement. Industry and specialty areas include: food and beverage; home; health and wellness; financial services; corporate social responsibility; lifestyle marketing (women, youth, Boomers) and crisis and issue management. Employees: 60. Founded: 1990.
The Carmichael Lynch Spong team on our rooftop patio.
Agency Statement: Spong is the alternative to bland, boring firms doing ordinary public relations work.
MOMENTUM DOESN’T START ON ITS OWN
Cue the music. We believe in the game-changing powers of creativity. We are here to create big, powerful, compelling ideas and express them in new ways across ever-evolving delivery systems. Translated: We develop engaging, fresh ideas and turn consumers into your fans.
We create success stories. We ignite and sustain momentum with an artful mix of insight and analytics. The result is the unlocking of the heads and hearts of your stakeholders. Our ability to inspire people and generate results attracts great clients and employees.
It’s one thing to be recognized by clients as impacting their business. It’s another to be recognized by your peers. Repeatedly. Be it from PRSA, PRWeek, or the Holmes Report, nobody has brought home more metal, including our “Creative Agency of the Year” win from the Holmes Report in 2013.
Learn. Play. Inspire. And do remarkable work. From our live music series on the roof, to our LEED qualified work space and 100 percent use of wind-sourced power, you’ll find us a creative, committed and extremely passionate group.
Spong represents a highly select, but envied portfolio of great clients who are attracted to us for our unique way of igniting and sustaining their business momentum. We don’t represent just anyone and everyone. We are honest about a client’s fit with us, as well as our fit with them, to ensure long-standing, mutually rewarding relationships.
Public relations requires highly specialized expertise in many different disciplines. With staff in both Minneapolis and New York, we house skill, talent and ability across a wide range of practice and industry groups.
Carmichael Lynch Spong officially established June 12 as National Jerky Day, jerky's very own holiday to be celebrated annually. During the inaugural celebration, we revealed a 2-foot-by-3-foot portrait of Sasquatch, made entirely of Jack Link's jerky. This led to the unveiling of "The Meatheads" for the 2012 presidential election, which included jerky portraits, "Meat Romney" and "Barack Obameat." Mitt Romney himself even took notice, and was shown in the Washington Post, Huffington Post and YahooNews passing Jack Link's Beef Jerky out to his staffers on his plane.
Douglas Spong, pres.; Julie Batliner, mng. dir.; Lori Robinson, Maria Reitan, Jill Schmidt, Emily Buchanan, Grete Lavrenz, senior principals
One Dag Plaza, 885 Second Ave., New York, NY 10016
Lori Robinson, dir.
American Standard Heating and Air Conditioning
City of Brooklyn Park
Ingersoll Rand Residential Solutions
Jack Link’s Beef Jerky
Jennie-O Turkey Store
Martek Biosciences (DSM)
MATADOR Beef Jerky
University of St. Thomas
The iconic Hollywood Sign is now bright and shiny again, thanks to our client Sherwin-Williams. This was the first extensive makeover for the Hollywood Sign in 35 years. Carmichael Lynch Spong worked with an LA-based photographer to create this time-lapse video of the refurbishment.