Carmichael Lynch Spong
Carmichael Lynch Spong is owned by the Interpublic Group (IPG) but operates as an independent IPG agency. 110 North Fifth St., Minneapolis, MN 55403 612/375-8500; fax: 612/334-6036 firstname.lastname@example.org www.carmichaellynchspong.com
Full service public relations counsel: brand marketing; brand planning and research; business-to-business; corporate communications; community relations; employee engagement; integrated digital services; leadership enhancement, media relations; retail; and social engagement. Industry and specialty areas include: food and beverage; home; health and wellness; financial services; corporate social responsibility; lifestyle marketing (women, youth, Boomers) and crisis and issue management. Employees: 60. Founded: 1990.
The Carmichael Lynch Spong team on our rooftop patio.
Agency Statement: Carmichael Lynch Spong is a four-time PR “Agency of the Year,” and 2013's “Creative Agency of the Year” as named by The Holmes Report.
Carmichael Lynch Spong represents a select portfolio of envied clients. The firm is a refreshing alternative to bland, ordinary thinking. From the ideas we bring clients to the office space around us, we're not your typical public relations firm. We covet creativity. We combine our wild imagination, intuition, seasoned expertise, audience insights, hard-core analytics and flawless execution to solve business challenges for our clients.
We're not a one-dimensional PR firm. We deliver powerful, inventive ideas that forge a strong emotional connection with our audience. We think holistically about bringing our strategies to life through earned, shared, owned and paid ideas. A collaborative spirit flows through every staff member and every effort.
Our collective craft ignites momentum and seemingly defies gravity for our clients. That's why one leading PR trade editor refers to Carmichael Lynch Spong as pound-for-pound the most award-winning PR firm in North America. It's also what makes us one of the top three most award-winning firms in the industry for 15 consecutive years.
Carmichael Lynch Spong has offices in Minneapolis and New York, and is owned by the Interpublic Group (IPG) with 43,500 employees around the world.
Carmichael Lynch Spong officially established June 12 as National Jerky Day, jerky's very own holiday to be celebrated annually. During the inaugural celebration, we revealed a 2-foot-by-3-foot portrait of Sasquatch, made entirely of Jack Link's jerky. This led to the unveiling of "The Meatheads" for the 2012 presidential election, which included jerky portraits, "Meat Romney" and "Barack Obameat." Mitt Romney himself even took notice, and was shown in the Washington Post, Huffington Post and YahooNews passing Jack Link's Beef Jerky out to his staffers on his plane.
Douglas Spong, pres.; Julie Batliner, mng. dir.; Lori Robinson, Maria Reitan, Jill Schmidt, Emily Buchanan, Grete Lavrenz, senior principals
One Dag Plaza, 885 Second Ave., New York, NY 10016
Lori Robinson, dir.
American Standard Heating and Air Conditioning
City of Brooklyn Park
Ingersoll Rand Residential Solutions
Jack Link’s Beef Jerky
Jennie-O Turkey Store
Martek Biosciences (DSM)
MATADOR Beef Jerky
University of St. Thomas
The iconic Hollywood Sign is now bright and shiny again, thanks to our client Sherwin-Williams. This was the first extensive makeover for the Hollywood Sign in 35 years. Carmichael Lynch Spong worked with an LA-based photographer to create this time-lapse video of the refurbishment.