Spong is owned by the Interpublic Group (IPG) 110 North Fifth St., Minneapolis, MN 55403 612/375-8500; fax: 612/375-8501 firstname.lastname@example.org www.spongpr.com
Public relations requires highly specialized expertise in many different disciplines. We house skill, talent and ability across a wide range of practice and industry groups. Employees: 70. Founded: 1990.
For more than 110 years, Genuine Thermos Brand products have been keeping America’s coffee hot. Vacuum insulation technology in bottles, travel mugs and tumblers have helped fuel morning commutes for generations. Yet the well-known Thermos brand name wasn’t getting the proper recognition as an icon. In order to reinvigorate excitement for a hundred-plus–year-old brand and the superior technology of its product, we created the Overnight Coffee Challenge, sending hot coffee from the best coffee roasters in the country to consumers’ doorsteps and to the media. Through the campaign, we’ve driven more than 60.8 million media impressions.
Agency Statement: Spong creates ideas that un-level the playing field to give our clients an advantage.
It’s a fast, chaotic, unceasingly competitive world out there. The one thing with the power to swing it all in your favor is a great idea. We create big, contagious, game-changing ideas for our clients. Ideas that hijack the conversation and own the category all with journalistic ethics and ideals. Using ideas to create an advantage for our clients.
Our roots are firmly planted in public relations. But through our 26 years, Spong has evolved and grown through holistic, 360-degree thinking that smartly solves our clients’ problems. Our services include the right combination of critical, long-standing public relations services such as earned media relations, brand journalism, reputation management and crisis and issues management as well as newer offerings such as all forms of content creation, social channel strategy, influencer analytics and engagement, paid media, and digital and social engagement. We are structured so that we have the flexibility to add more capabilities as new needs and technologies evolve.
Jack Link’s launched the first-ever National Jerky Day in 2012 to celebrate their stronghold as the No. 1 meat snacks brand in America and to grow awareness of jerky among mainstream snackers. For the third annual celebration, we needed to create the most epic National Jerky Day yet. On June 12, 2014, we unveiled Meat Rushmore, an awe-inspiring meat replica of Mount Rushmore that stood 13-ft. tall, 17-ft. wide and was covered in more than 1,600 pounds of Jack Link’s jerky. National Jerky Day 2014 exceeded all expectations. The event garnered 307 million earned impressions in 387 media outlets.
Because our content work is growing at unprecedented rates, and brands’ investment in content development will double in the next three years, we established Spong’s Content Lab – an in-house agency resource for creating quick-turn, multimedia assets for digital and social media. We are able to concept and produce content based on client needs and cultural and social media trends. Having our own Content Lab in the building means that social analytics, social listening, community managers and content journalists can come together to create real-time content that drives brand awareness and engagement. And it means we can do more work for our clients without paying outside studio fees. Our capabilities are continuously evolving in the Spong Content Lab and allow us to produce content in multiple formats, from photography and videography, to illustrations and the latest social post forms, such as cinemagraphs.
As a mid-size public relations agency, we have deep enough resources to provide best in class research, insights and service, but also are small enough where no one is working in a silo. This means that we are nimble, and can easily do what's needed to create ideas for our clients.
Julie Batliner, pres. of Spong, mng. partner at Carmichael Lynch; Emily Buchanan, sr. dir. of brand mktg., sr. partner; Jill Schmidt, dir. of strategy, corporate practice chair, sr. partner; Grete Lavrenz, food & nutrition practice chair; Eric Hausman, retail practice chair, partner; Cavan Reagan Reichmann, social engagement chair, partner; Sheldon Clay, group creative dir., partner; Erika Collins, dir. of new business, partner
100 W. 33rd St., 5th flr., New York, NY 10001
American Standard Heating and Air Conditioning
Bath & Body Works
Garden of Life
Hearth & Home Technologies
Ingersoll Rand Residential Solutions
Integrity Windows and Doors
Jack Link’s Protein Snacks
Marvin Windows and Doors
MATADOR Beef Jerky
Michael Graves Architecture & Design
Page Education Foundation
Post Consumer Brands
The Schwan Food Company