Spong is owned by the Interpublic Group (IPG) 110 North Fifth St., Minneapolis, MN 55403 612/375-8500; fax: 612/375-8501 firstname.lastname@example.org www.spongpr.com
Public relations requires highly specialized expertise in many different disciplines. We house skill, talent and ability across a wide range of practice and industry groups. Employees: 60. Founded: 1990.
Agency Statement: Spong is the alternative to bland, boring firms doing ordinary work.
MOMENTUM DOESN’T START ON ITS OWN
Cue the music. We believe in the game-changing powers of creativity. We are here to create big, powerful, compelling ideas and express them in new ways across ever-evolving delivery systems. Translated: We develop engaging, fresh ideas and turn consumers into your fans.
For more than 110 years, Genuine Thermos Brand products have been keeping America’s coffee hot. Vacuum insulation technology in bottles, travel mugs and tumblers have helped fuel morning commutes for generations. Yet the well-known Thermos brand name wasn’t getting the proper recognition as an icon. In order to reinvigorate excitement for a hundred-plus–year-old brand and the superior technology of its product, we created the Overnight Coffee Challenge, sending hot coffee from the best coffee roasters in the country to consumers’ doorsteps and to the media. Through the campaign, we’ve driven more than 60.8 million media impressions.
We create success stories. We ignite and sustain momentum with an artful mix of insight and analytics. The result is the unlocking of the heads and hearts of your stakeholders. Our ability to inspire people and generate results attracts great clients and employees.
Jack Link’s launched the first-ever National Jerky Day in 2012 to celebrate their stronghold as the No. 1 meat snacks brand in America and to grow awareness of jerky among mainstream snackers. For the third annual celebration, we needed to create the most epic National Jerky Day yet. On June 12, 2014, we unveiled Meat Rushmore, an awe-inspiring meat replica of Mount Rushmore that stood 13-ft. tall, 17-ft. wide and was covered in more than 1,600 pounds of Jack Link’s jerky. National Jerky Day 2014 exceeded all expectations. The event garnered 307 million earned impressions in 387 media outlets.
It’s one thing to be recognized by clients as impacting their business. It’s another to be recognized by your peers. Repeatedly. Be it from PRSA, PRWeek, or the Holmes Report, nobody has brought home more metal, including our “Creative Agency of the Year” win from the Holmes Report in 2013.
Learn. Play. Inspire. And do remarkable work. From our live music series on the roof, to our LEED-qualified work space and 100-percent use of wind-sourced power, you’ll find us a creative, committed and extremely passionate group.
Spong represents a highly select, but envied portfolio of great clients who are attracted to us for our unique way of igniting and sustaining their business momentum. We don’t represent just anyone and everyone. We are honest about a client’s fit with us, as well as our fit with them, to ensure long-standing, mutually rewarding relationships.
Public relations requires highly specialized expertise in many different disciplines. With staff in both Minneapolis and New York, we house skill, talent and ability across a wide range of practice and industry groups.
Julie Batliner, pres.; Emily Buchanan, sr. dir. of brand mktg., sr. partner; Jill Schmidt, dir. of strategy, corporate practice chair, sr. partner; Grete Lavrenz, food & nutrition practice chair; Eric Hausman, retail practice chair, partner; Cavan Reagan Reichmann, social engagement chair, partner; Sheldon Clay, group creative dir., partner; Erika Collins, director of new business, partner
100 W. 33rd St., 5th flr., New York, NY 10001
American Standard Heating and Air Conditioning
Bath & Body Works
BJ's Restaurant and Brewhouse
Hearth & Home Technologies
Ingersoll Rand Residential Solutions
Jack Link’s Protein Snacks
MATADOR Beef Jerky
Michael Graves Architecture & Design
Page Education Foundation
Post Consumer Brands
Schwan's Consumer Brands
Schwan's Home Service