Middleton & Gendron, Inc.
845 Third Ave., 5th flr., New York, NY 10022
212/980-9060; fax: 212/759-6521
YMiddleton@MG-PR.com
www.mg-pr.com
Brand communications.
Founded: 1978.

Middleton & Gendron challenges Starwood executives (including CEO Frits van Paasschen) to harness kinetic energy to light the signage of the newly opened Element Miami hotel. Event also launched a brand-wide ‘Pedal for Power’ initiative for Element Hotels, introducing stationary fitness bikes that generate electricity as guests exercise.

Agency Statement: Agency Statement: Middleton & Gendron is a full-service brand communications agency, with offices on both the East and West coasts, that includes the following practice areas: M&G PR, M&G Consulting, M&G Productions, M&G Digital, M&G Communications, and M&G Community.

Areas of expertise include high-end travel and hospitality, general lifestyle, general business, and real estate. The agency enjoys an excellent reputation for its strategic, creative, results-driven and award-winning work in traditional and social media.

Yvonne Middleton, chmn.; Mary Gendron, pres.; Burns Patterson, COO; Patricia Nugent, Jay Austin, sr. VPs

Middleton & Gendron West
lvlahakis@MG-PR.com
Lucy Vlahakis, content dir.

Amala
American Summits
Element Hotels
Four Points
Grand Lucayan
Harbor View Captain’s Cottages
Harbor View Hotel
IMPACT Imports Int'l
Jeffrey Colle Estates
Lifestyle Asset Group, LLC
Lorna
Maylis de Gardelle
Mirbeau Hospitality Svcs.
Mirbeau Inn & Spa
Ocean Place Resort & Spa
Pelcor
Primavera
Resorts Casino
Sanctuary on Camelback Mountain
Sea Crest Beach Hotel
The Colonnade Hotel
TRI Corp.
Trump Hotel Collection
Trump International Hotel & Tower New York
The Umstead Hotel & Spa
The Warwick
Washington Spa Alliance
Whiteface Lodge