Child's Play Communications
12 W. 31st St., 6th flr., New York, NY 10001
212/488-2060; fax: 212/488-2059
All products, services and entertainment properties marketed to moms. Proprietary services: Team Mom, word-of-mouth, online marketing, Parkbench Panel, Child's Play Party!, Insider Mom Network. Traditional and social media relations, special events, cause-marketing, grassroots outreach, targeted sampling.
Employees: 10. Founded: 1988.
Agency Statement: Child's Play Communications is the leading agency specializing exclusively in public relations, social media and word of mouth for products targeted to moms. The company offers an extensive array of exciting proprietary services to help clients reach moms most effectively, through traditional media, online and directly. The company launches and provides ongoing support for a full range of consumer products designed for women or their children.
Stephanie Azzarone, pres.; Jennifer Krosche, VP
American Specialty Toy Retailing Assn. (ASTRA)
Phase 4 Films
Produce For Kids
Wildlife Conservation Society