Litzky Public Relations
320 Sinatra Drive, Hoboken, NJ 07030
201/222-9118; fax: 201/222-9418
Industry experts, infant & children's products, technology, textiles, sports, product publicity, new product launches, special events.
Employees: 18. Founded: 1988.
Agency Statement: Every agency has its strengths and weaknesses. The key is to find an agency that best matches your needs and people who share your work ethic and vision. If you are looking for an international presence and an agency with offices in major markets around the world, we may not be for you.
However, if you want a dedicated, tenacious account team that puts client service on the top of its ‘to do’ list, you’ve come to the right place. We seldom say ‘no’ or ‘it can’t be done.’ We’re confident it can.
We have learned that the first step in the solution is to identify the opportunity or put your finger on the problem. Working every client every day – a Litzky PR credo that has withstood the test of time – keeps us at the pulse of our client’s needs and wants.
We pride ourselves on our product publicity expertise. We know it’s not brain surgery but it is scientific and goes beyond research. It’s about having clear objectives and a keen knowledge of the audience we need to reach. And, as technology and the ever-changing media landscape continue to evolve, having the foresight and bandwidth to keep ahead of the curve in our conversation with them.
And, as we communicate more, we learn more so that when there are changes within a specific demographic, we need to understand the paradigm so we can continue to have an intelligent, informative conversation with the people who have the most influence on your business – whether it’s through TV segment producers, newspaper and magazine editors, reporters and columnists or bloggers and industry experts.
We know how to make news. We’ve been doing it for over 25 years.
We also know that no matter how noisy the bells and whistles, without a solid foundation of strategic media relations, no product, company or service simply finds its way into the spotlight. We get to know our clients and their business and we craft a results generating program that is both economical and efficient.
We believe it’s what every client deserves.
Michele Litzky, pres. and founder; Josslynne Lingard Welch, exec. VP/dir. of bus. dev. & client svcs.; Melissa Fogarty Winston, VP
Juvenile Diabetes Research Foundation
Mamas & Papas
The Toy Industry Association (TIA)
The Toy Guy