RF | Binder Partners, Inc.
950 Third Ave., 7th flr., New York, NY 10022
Brand and corporate reputation; marketing communications; media relations; digital and social media; corporate social responsibility; issue/crisis management and litigation support; thought leadership and expert positioning; capital markets communications; public affairs; event marketing; research and measurement; and advertising and design.
Employees: 80. Founded: 2001.
Agency Statement: RF|Binder spun itself off from Ruder Finn fourteen years ago to pursue its belief that digital technology would revolutionize public relations, just as television had transformed advertising.
We promised our clients that we would help them aggressively embrace digital technology and that our senior account leadership would focus exclusively on their business. At the same time, we adopted an operating model that maximizes internal knowledge sharing and keeps us on the leading edge of change.
Today, as Walter Isaacson noted, personal computers and the Internet have given us content sharing, online communities, and social networking on a grand scale. Anyone, anywhere can create, share and access information. And we can now speak directly to people on behalf of our clients! As a result, public relations is more powerful than ever before.
As an agency, our focus are those high-interest, issue-laden client engagements where the flow of information and opinion can critically influence decision-making — whether those decisions involve a purchase, an investment, a vote, or a policy choice — in sectors as diverse as financial services, food and nutrition, education, and technology.
We support brand marketing, corporate communications, sustainability issues, social responsibility, and issue and crisis management initiatives. Our expertise includes media relations, digital and social media, advertising, research analytics and experiential marketing.
Our clients are Fortune 500 corporations, entrepreneurial ventures, non-profit organizations and special interest groups. The one constant they share is their recognition that public relations and public opinion are strategically critical to their success.
Amy Binder, CEO; Joseph Fisher, vice chmn.; Atalanta Rafferty, Josh Gitelson, exec. mng. dirs.; David Weinstock, chief creative officer; Scott Beaudoin, chief strategy officer; Marcy Massura, chief integration officer
Eli Lily and Company
German Wine Institute
Johnson & Johnson
NYU - Stern
Sustainability Accounting Standards Board