Spring, O'Brien & Co.
50 West 23rd St., 11th flr., New York, NY 10010
212/620-7100; fax: 212/620-7166
flair@spring-obrien.com; Public relations, online marketing and advertising; travel & lifestyle/destination marketing/food & wine; residential & commercial real estate; financial services, technology, economic development and alternative energy. Staff: 35. PR group: 18.
Founded: 1982.

Agency Statement: As an integrated marketing agency that believes in the power of dialogue, we engage our clients and their audiences by developing compelling stories, products, strategic alliances and events to make news that tackles today’s challenges – giving influential media, bloggers and social networking mavens the content they will use. Attuned to ‘the new normal’ that demands as much thrift as innovation to achieve the competitive edge, we spark new business opportunities for clients by leavening public relations, social media and branding campaigns with creative ideas from online marketing and advertising. Our relentless entrepreneurial inventiveness brings dollars to the bottom line for tourism boards, tour operators, resorts, real estate developers, economic development agencies and others – using strategic broadcast, print and online coverage to raise brands above the sound and fury of an actively realigning marketplace.

Chris N. Spring, pres.; David M. Kleinman, exec. VP; Marc Weinstein, sr. VP; Lauren Kaufman, April Mason Nichols, VPs; Nora Brossard, editorial dir., travel; John Mulqueen, editorial dir., B2B; Martin Elder, media mgr.; Judy Lee, A/S; Ulku Erucar, Jennifer Friedel, Beth Leri, A/Es

Real Estate/Economic Develoment Clients:
BOKA Powell
Hampshire Companies
International Business Wales
Miraval Residences
Prudential
St. JOE Company
Tucson Regional Economic Opportunities (TREO)
ZoomProspector.com

Travel Clients:
Air Tahiti Nui
American Express
Cyprus Tourist Office
European Travel Commission
Harbor View Hotel & Resort
Hong Kong Tourism Board
Lost Iguana Lodge, Costa Rica
Moroccan National Tourist Office
Punta Mita, Mexico
Royal Air Maroc
St. Vincent & the Grenadines
SuperClubs
Turkish Airlines

Financial Services Clients:
Auerbach Grayson
Cuttone & Co.
Concept Capital
Fidessa
Options IT
Pragma Financial Systems
Weeden & Co.