M Booth & Associates, Inc.
Wholly-owned subsidiary of Next Fifteen Communications Group, LLC
300 Park Ave. South, New York, NY 10010
212/481-7000; fax: 212/481-9440
M Booth has specialty practice areas in digital, consumer, lifestyle and corporate for leading brands in CPG, food, fashion & beauty, wine & spirits, lifestyle, home, travel, online brands,
small business and financial services. The agency draws on resources within Next Fifteen Group, its parent company, reaching 19 markets worldwide through a network of partners including Lexis PR (UK), the market research firm Redshift, and digital agencies Outcast, Beyond, Text100 and Bite.
Employees: 100. Founded: 1984.
Agency Statement: M Booth is an integrated marketing communications agency where innovation shapes every part of our organization– from the people we select for our teams, to our approach to account management, our research and digital insights, our understanding of traditional and social media, and even our working environment.
Five years from today, our vision will remain the same as it was when the agency was founded – to foster a magnetic culture that attracts the best people and the best brands. We aspire to be relentlessly passionate about our clients and their business-whether that means staying at the forefront of the digital and social evolution - or unleashing game-changing insights that result in creative executions that impact the marketplace (e.g. American Express Small Business Saturday).
M Booth is inspired by the notion that we “think big but move fast.” We work with courage, accountability and a unique spirit. Specifically, we believe that an inspired team delivers inspired work.
At M Booth, we believe in a workplace that is alive with courage, where we follow our passions, take risks, speak the truth with respect and humanity, unleash our imaginations, and challenge the status quo. At the same time, we are accountable to keeping promises we make to our clients, ourselves and each other to delivering great business results that go beyond our clients’ expectations; to collaborating with an open mind, recognizing that everyone has something important to contribute; and of course, to upholding the highest ethical standards.
Ultimately, we believe that a healthy dose of fun fuels a culture where people love what they do; where clients feel at home and want to stay; where great adventures can happen, and where we laugh a lot.
Creativity is in our DNA and envelopes the entire organization— from our physical environment to the way we brainstorm and the types of people we invite to join our team— in order to deliver the BEST and MOST INNOVATIVE thinking to our clients.
M Booth specializes in building and growing powerful brands with one goal in mind: to help clients meet their campaign and business objectives. We move beyond earned media to mobilize target audiences through on- and offline channels, to engage them in conversations and inspire them to take action.
In 2014, we added depth and geographic reach. Jeff Bodzewski was named Chief Analytics Officer and head of our new Chicago outpost and Bonnie Ulman joined as Chief Insights & Planning Officer and head of a new office in Atlanta.
Margaret Booth, chairperson; Dale Bornstein, CEO; Rich Goldblatt, Jennifer Teitler, Mark Schroeder, Martha Cid, Matt Hantz, Lauren Swartz, Dana Hudon, Jon Paul Buchmeyer, sr. VPs; Joseph Hamrahi, CFO; Jody Johnson, chief people officer
Offices: New York, Chicago, Atlanta
British Virgin Islands
Burlington Coat Factory
GOED (Global Organization for EPA & DHA)
Nolet’s Finest Gins
Rémy Cointreau (The Macallan, Highland Park, Famous Grouse, and Brugal)
The Schwan Food Company/Schwan’s Home Service
Sur La Table
Wharton School of the University of Pennsylvania