M Booth & Associates, Inc.
Wholly-owned subsidiary of Next Fifteen Communications Group, LLC
300 Park Ave. South, New York, NY 10010
212/481-7000; fax: 212/481-9440
M Booth boasts experience in consumer, lifestyle and corporate PR for top brands in food, fashion & beauty, wine & spirits, travel, consumer tech, small business, and financial services. The agency draws on resources within Next Fifteen Group, its parent company, reaching 19 markets worldwide through a network of partners including Lexis PR (UK), the market research firm Redshift, and digital agency Beyond.
Employees: 80. Founded: 1984.
Agency Statement: M Booth specializes in building and growing powerful brands with one goal in mind: to help clients meet their campaign and business objectives. We move beyond traditional media to mobilize target audiences through on- and offline channels, to engage them in conversations and inspire them to take action. We pioneer “creative science,” mixing research, experience, insight, and brain power to develop highly creative campaigns and programming. Creative science is used in all offerings: strategy and planning, influencer outreach, social media, media relations, special events, promotions, industry relations, corporate and crisis communications, and WOM marketing. Innovation shapes every part of our organization – the people we select for our teams, our approach to account management, our research and digital insights, our understanding of traditional and social media and even our working environment.
M Booth’s FirstWord Digital, the agency’s digital offering, creates measurable social conversation for brands (http://fwd.mbooth.com). Nutritional and wellness offering Better4You (http://better4you.mbooth.com) counsels food, nutrition and consumer health brands on how to effectively communicate health benefits to consumers.
Margaret Booth, CEO; Brad Rodney, mng. partner; Rich Goldblatt, Brad Laney, Josh Rosenberg, Mark Schroeder, Jennifer Teitler, Martha Cid, Andrew Rossi, Matt Hantz, Lauren Swartz, Andrea Conrad, Dana Hudon, Jamie Foley, Frani Lieberman, Moon Kim, Rob Longert, Katie Wadhams, Alex Della Rocca, officers; Joe Hamrahi, CFO; Jody Johnson, chief people officer
Burlington Coat Factory
Green Mountain Coffee Roasters
Montage Hotels & Resorts
Nolet’s Finest Gins
Pernod Ricard Kahlúa
Rémy Cointreau (The Macallan, Highland Park, Famous Grouse, and Brugal)
The Schwan Food Company/Schwan’s Home Service
Sur La Table
Wharton School of the University of Pennsylvania