Hoffman Agency, The
70 N. Second St., San Jose, CA 95113
408/286-2611; fax: 408/286-0133
Global PR, thought leadership campaigns, art of storytelling, content marketing, media training, digital communications, brand building, broadcast media services, social media.
Employees: 100. Founded: 1987.
Agency Statement: Defining communications broadly to include digital, content marketing, thought leadership as well as traditional PR, The Hoffman Agency knows how to differentiate brands and deliver air cover for sales. With a heritage in the technology sector, the firm’s work today cuts across a range of industries. While campaigns vary by client and industry, all share one theme: the creation of content that reflects the tenets of storytelling. This means developing narratives that prompt journalists to write and target audiences to read – a far cry from the “corporate speak” that satisfies internal stakeholders. Toward this end, the firm conducts storytelling workshops for internal communicators, executives and employees. For clients with global needs, the company operates in Asia Pacific, Europe and the United States. Unlike traditional agencies handicapped by their silo structure, The Hoffman Agency applies a collaborative approach to implementing multi-country campaigns. This leverage of content and thinking across geographies ultimately generates better results.
Lou Hoffman, CEO; Lydia Lau, VP of operations; Shingo Nomura, managing dir. (temporary), Asia; Luica Mak, managing dir., Europe
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