Redpoint Marketing PR, Inc.
161 Avenue of the Americas, #1305, New York, NY 10013
212/229-0119; fax: 212/229-0364
PR and social media integration for travel, tourism, hospitality, home furnishings, interior design, F&B, and lifestyle products.
Employees: 15. Founded: 2002.
Agency Statement: Our program development philosophy is simple: make every dollar count. The solutions we generate are designed to enhance brands and grow revenue.
Redpoint is known for crafting initiatives that best maximize a client's budget and support essential business objectives most effectively. Clients of all sizes enjoy working with us because we adapt our approach and work style to suit their own. We are exceptionally adept at meeting - indeed, exceeding - the needs of small to mid-sized entrepreneurial-spirited organizations (for whom we are often the sole marketing partner)...yet, our expertise shines brightly when tapped by large global brands (where we are often merely one strategic piece of a massive integrated marketing effort).
Serving such a diverse size range of clients continually broadens our skill set, from seamless execution of multi-million dollar campaigns and launches, to crafting low-cost/no-cost story ideas that command instant media attention. Not only do we harness the full power of essential "traditional PR" tactics, we are also highly skilled at leveraging the emerging social media to strengthen our clients' relationships with their customers. Indeed, we are masters at blending the two distinctly different approaches to influencing consumer behavior.
Very often we are also called upon by clients to pursue brand marketing partnerships with strategically selected companies. Conceiving and securing these valuable alignments are one of Redpoint's specialties. From Whole Foods Market and Fisher Price, to the NYC Opera, Lilly Pulitzer, Dean & Deluca, Scholastic Books and more...we create rich and substantive joint marketing programs that increase the value of both brands in the partnership.
From our home base in SoHo, NYC, the Redpoint team maintains strong relationships with elite journalists across a wide range of media specialties. Redpoint staff members are persuasive, curious, creative, practical, solution-oriented, and precise. We know when to infuse some playfulness into a client's brand, and we know when a more resolute and sophisticated approach is required. We are chameleons, who make a client's objectives our own. And every single day, we live up to the values that are inherent in our very name...Results, Energy, Direction, and a to-the-POINT focus.
Victoria Feldman de Falco, principal; Christina Miranda, principal
Cape Arundel Inn, Kennebunkport, ME
CIA – Masters Collection Culinary Equipment
echodesign Tabletop Collection
Essex Resort & Spa, VT
Hidden Pond Resort, ME
Kennebunkport Resort Collection
Lake Morey Resort, VT
Morey's Piers & Beachfront Waterparks
Ripley's Believe It or Not Times Square
Robinson Home Products
Saint Lucia Tourist Board
Squish Collapsible Kitchenware
The Boathouse Hotel, Kennebunkport, ME
The Cottages at Cabot Cove, ME
The Dylan Hotel, Amsterdam
The Grand Hotel, Kennebunkport, ME
The Kennebunkport Inn, ME
The Lodge on the Cove, Kennebunkport, ME
The Old Fort Inn, ME
Tides Beach Club, ME
United States Tour Operators Assn.
Water's Edge Resort & Spa, CT
Woodstock Inn & Resort, VT
Zing! Kitchen Tools