Janine Gordon Associates
11 East 26th St., 19th flr., New York, NY 10010
212/871-3020; fax: 212/871-3021
Agency Statement: JGA combines the client focus of a cutting-edge boutique with the experience of a full-service global agency. Janine Gordon, formerly President of Saatchi & Saatchi Public Relations and a member of the advertising agency’s Operating Committee, established JGA in 1993. Chairman Alvin Schechter, a founder and former CEO of Interbrand, offers world-class branding counsel. JGA’s unparalleled social media know-how and passion for the business give clients bottom line-focused, 360-degree presence, wherever they need to be.
Areas of Expertise: Consumer products, food and dining, health and beauty, luxury, lifestyle, travel and hospitality, not-for-profit, publishing, real estate, fine art and science.
Services: Digital and traditional media outreach strategy, digital content creation, special events, including Yelp and blogger parties, celebrity endorsements, cause-related marketing, media training, strategic alliances, new product launches and line extensions, promotions, tie-ins and contests, speaking opportunities, speechwriting, media training, branding strategy and implementation, graphic design.
Janine Gordon, pres. & CEO; Alvin Schechter, chmn., dir. of branding practice; John Donofrio, CFO; Lauren Banyar Reich, VP
American Committee for the Weizmann Institute of Science
American Society of Plastic Surgeons
Association of Corporate Travel Executives
The Committee of 200
Del Mar Development/Los Cabos
Harrison Group Market Research
Kiehl’s Since 1851
Luxury Portfolio International™
Michigan State University
Ovation Corporate Travel
Pen and Brush, Inc., The
Platinum Guild International
Prudential Foundation Inc.
Reed Exhibitions Americas
Swann Auction Galleries
Time Home Entertainment Inc.