205 E. 42nd St., 20th flr., New York, NY 10017
212/941-1414; fax: 212/334-2131
Food, beverages, nutrition, health & wellness & food issues management.
Employees: 20. Founded: 1991.
Agency Statement: Pollock Communications is an independent PR and marketing communications agency that offers cutting edge expertise for food, beverage, health & wellness, and lifestyle clients. Pollock Communications is the leader in food and nutrition healthcare professional marketing and key opinion former advocacy outreach. Founded in 1991, Pollock pioneered communications for the functional food movement, creating some of the major food trends of the past 10 years, including making tea the healthy drink of the new millennium and making chocolate a healthy indulgence. For more than 20 years, we have been advisors to Fortune 100 food and beverage companies and global commodity foods, working to direct, shape and amplify their health and wellness stories. By strategically targeting and influencing food policymakers, media, retail professionals and the healthcare community, Pollock Communications delivers results that change consumer perceptions and protect and enhance a brand’s position in the market. We utilize evidence-based science and influencer advocacy to achieve measurable results in brand awareness, consumer perceptions, healthcare professional (HCP) recommendations, media coverage and purchasing decisions.
In addition to PR practitioners and marketers, our staff includes media-savvy Registered Dietitians who can address health & nutrition issues that are top-of-mind for today’s print, broadcast and online journalists. We have developed traditional and social media programs, as well as in-store and influencer promotions that reach target influencers, media and consumers. Over the last two decades, Pollock has cultivated long-term relationships and trained a network of spokespeople, including media Registered Dietitians, celebrity chefs, medical doctors and scientists, who are available and ready to deliver key messages for a variety of our clients in broadcast, print and social media.
We believe in pushing boundaries, breaking barriers and asking, “what if?” We diligently do our homework to develop an executable, strategic plan. It includes assessing the environment for challenges and opportunities, setting the job-to-be-done, creating a strategy, identifying key targets, agreeing on a campaign theme, developing impactful tactics with measurable objectives and determining KPIs.
Louise Pollock, president
Ajinomoto Food Ingredients, LLC
American Society of Hypertension
Brassica Protection Products, LLC
Cranberry Marketing Committee of the USA
Dairy Management Institute
Global Dairy Project
Good Health Snacks
PepsiCo Global Nutrition Group
Prestige Brands: PediaCare, FiberChoice and Beano
Purdue Products: Senokot and Colace
Tea Council of the USA
The Dannon Company
Unilever Brands: Promise, Country Crock and I Can’t Believe It’s Not Butter!
USA Rice Federation