205 E. 42nd St., 20th flr., New York, NY 10017
212/941-1414; fax: 212/334-2131
Food, beverages, nutrition, health & wellness & food issues management.
Employees: 20. Founded: 1991.
Agency Statement: Pollock Communications is an independent PR and marketing communications agency that offers cutting edge expertise in traditional and social media outreach for food, beverage, health & wellness, and lifestyle clients. With an established background in reaching influencers who affect change, Pollock provides impactful and successful social and traditional communications campaigns. Founded in 1991, Pollock has been powering change for its client for decades. We pioneered communications for the functional food movement, creating some of the major food trends of the past 10 years, including making tea the healthy drink of the new millennium and making chocolate a healthy indulgence. Most recently, Pollock positioned cranberries as the superfruit of millennials through a creative, award-winning social media campaign that helped to create a new generation of cranberry lovers. The Cranberry Friendsgiving Photo Contest, which encouraged millennials to share their Friendsgiving cranberry creations on social media, helped increase awareness of the superfruit among a key target, helped increase sales and positioned cranberries at the center of a new American tradition, Friendsgiving.
For more than 25 years, we have been powering change for Fortune 100 food and beverage companies and global commodity foods, working to direct, shape and amplify their health and wellness stories. By strategically targeting and influencing food policymakers, traditional and social media, retail professionals and the healthcare community, Pollock Communications delivers results that change consumer perceptions and protect and enhance a brand’s position in the market. We utilize creative and impactful media outreach, evidence-based science, influencer advocacy and social media to achieve measurable results in brand awareness. We change consumer perceptions through influential healthcare professional (HCP) recommendations, and by generating media coverage and social media buzz that impacts consumer purchasing decisions.
In addition to PR practitioners and marketers, our staff includes media-savvy registered dietitians who can address health & nutrition issues that are top-of-mind for today’s print, broadcast and online journalists. Over the last two decades, Pollock has cultivated long-term relationships and trained a network of spokespeople, including media registered dietitians, celebrity chefs, social media celebrities, medical doctors and scientists, who are available and ready to deliver key messages for a variety of our clients in broadcast, print and social media.
We believe in pushing boundaries, breaking barriers and asking, “what if?” We diligently do our homework to develop an executable, strategic plan that delivers measurable results…every time.
Louise Pollock, president
Abbott’s EAS Brand
American Society of Hypertension
Cranberry Marketing Committee USA
PepsiCo’s Quaker Brand
Seafood Nutrition Partnership
Tea Board of India
Tea Council of the USA
The Dannon Co.
The Danone International Institute
USA Rice Federation
Whey Protein Research Consortium