Subsidiary of WPP Group plc
230 Park Ave. South, New York, NY 10003
212/614-4000; fax: 212/598-5320
Public affairs, corp. and financial comms., healthcare, technology, consumer and brand mktg., media rels., issues and crisis comms., grassroots outreach; digital communications; advertising; research.
Agency Statement: Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 74 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP, the world’s leading communications services network. The firm uses a data-focused approach to communications called Evidence-Based Communications, driven by data at the beginning, the middle and the end of a campaign. Clients often engage Burson-Marsteller when the stakes are high: during a crisis, a brand launch or any period of fundamental change or transition. Burson-Marsteller creates sophisticated communications campaigns built on knowledge, research and industry insights.
In 2012, Burson-Marsteller’s work was honored with a number of awards including a Global SABRE Award and a Gold EMEA SABRE Award for its work with the Dutch Broadcasting Orchestras on the “Please Don’t Stop the Music” public affairs campaign. The firm is commemorating the milestone of its 60th Anniversary in 2013 by launching the Burson-Marsteller Giving-Back Service Projects, a worldwide community service commitment. Burson-Marsteller employees will participate in service projects in each of the local communities in which it operates around the world, with as many of its 2,300 employees as possible joining together in community service.
Donald A. Baer, Worldwide chmn. & CEO; Dave DenHerder, U.S. pres. & CEO