Strategic Public Relations Group
Room 2402, 24/F & Unit A, 29/F, Admiralty Centre I, 18 Harcourt Road, Hong Kong, Hong Kong
(852) 2527 0490; fax: (852) 2114 4948
Investor rels.; financial comms; corp. & mktg. comms.; consultancy and event mgmt. for automobile, FMCG, healthcare & pharmaceutical brands, hospitality & tourism, IT, lifestyle and consumer products, property, sports & games clients; brand comms.; CSR comms.; digital/social media; conference & event mgmt.; media & presentation skills training; issue & crisis mgmt.; media rels.; editorial svcs; collateral production.
Employees: 300. Founded: 1995.
Agency Statement: SPRG is one of the largest public relations networks in Asia and Hong Kong’s largest public relations consultancy. SPRG has a professional workforce of 300, nine offices in Hong Kong, Beijing, Shanghai, Guangzhou, Taiwan, Singapore and Malaysia, and serves 250 retainer clients in the region.
SPRG has earned such agency awards as PR Agency of the year in Asia 2013 & Grand Stevie Winner 2013 by The Stevie Awards; Silver – Greater China Independent Agency of the Year 2012 & Asia Pacific Network of the Year 2010 by Campaign Asia-Pacific PR Awards; Asia Pacific Financial Consultancy of the Year 2011 & Hong Kong Consultancy of the Year 2009 by The Holmes Report; Local Hero of Public Relations Agency of the Year 2010, 2011, 2012 & 2013 & Local Hero of Media Relations Agency of the Year 2010 by Marketing magazine; No. 1 PR Advisor to Asia-Pacific Mid-Market M&A: Volume in 2008, Value in 2009 in the mergermarket League Tables of PR Advisers; and the Most Influential Public Relations Consultancy in the PRC in 2009.
Other honours received involving client campaigns include Nonprofit Campaign of the Year (HOPE Foundation for Cancer Care in 2013) & Financial Communications Campaign of the Year (Tang Palace (China) Holdings Ltd in 2011 & United Company RUSAL Plc in 2010) by Campaign PRWeek Awards Asia, Silver SABRE Awards for Excellence in Content Creation in 2012 (Hasbro Singapore), Winner of Restaurants and Food Services in 2013 (Tsui Wah Holdings Ltd.), Winner of Financial Communications in 2011 (SBI Holdings, Inc.) & Winner of Corporate Image in 2011 (3D-GOLD Jewellery (HK) Limited) by The Holmes Report. Best PR Campaign – Media Relations in 2011 (United Company RUSAL Plc) by Marketing magazine.
Furthermore, SPRG has devised over 30 award-winning campaigns for clients, which are recognised by Bulldog Reporter, Campaign, IPRA, Marketing, Mer Comm, PRNews, PublicAffairsAsia, The Stevie Awards, and The Holmes Report, etc.
Richard Tsang, chmn., Strategic Public Relations Group Limited; Eveline Wan, sr. dir. - Asia, Strategic Public Relations Group Limited; Esther Chan, mng. dir., Strategic Financial Relations Limited; Anita Cheung, mng. dir., Strategic Financial Relations (China) Limited; Vivian Fok, mng. dir., Strategic Communications Consultants Limited; Hellen Shen, gen. mgr., Beijing Strategic Public Relations Group; Shufen Tan, gen. mgr., Shanghai Strategic Consulting Company Limited; Eveline Wan, gen. mgr., Guangzhou Strategic Public Relations Limited; Nancy Huang, gen. mgr., Taiwan Strategic Communications Consultants Limited; Edwin Yeo, gen. mgr., Singapore Strategic Public Relations Pte. Ltd.; Stefanie Braukmann, gen. mgr., Strategic Public Relations Sdn. Bhd.
Aeon Stores (Hong Kong)
Bank of China
China Blue Chemical
Deloitte Touche Tohmatsu
Fox International Channels
Hong Kong Deposit Protection Board
K. Wah International Holdings Ltd.
Langham International Hotels
Melco Crown Entertainment
Procter & Gamble
Sarasin Rabo Investment Management
The Hong Kong Institute of Director
United Company RUSAL Plc.