Agency Statement: Film Fashion, an exclusive division of Rogers & Cowan, specializes in matching fashion and accessory brands with prominent celebrities to provide heightened brand awareness. This specialty PR firm creates customized solutions to match clients and their latest fashions with the “right” celebrities and trendsetters that embody their brand and promote the desired image.
The firm leverages these Hollywood associations into media coverage through the execution of strategic media relations campaigns targeting key fashion, lifestyle, and entertainment press. Media activities for their roster of fashion designers, fine jewelers, luxury goods, and specialty retailers may include designer profiles, collection launches, and fashion shows. Film Fashion’s unique showroom space provides an optimal location to introduce media, stylists and celebrities to our client’s brands by housing an edited collection of samples.
Recent projects have included dressing celebrities for red carpet appearances, securing editorial placements and coordinating product placement working with talent such as Taylor Swift, Jennifer Lopez, Blake Lively, Kate Hudson, Beyonce, Scarlett Johansson, Kendall Jenner, Gigi Hadid, Jessica Alba and Gwyneth Paltrow
Carla Blizzard, sr. VP