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Achieve Sales Excellence: The 7 Customer Rules for Becoming the New Sales Professional, by Howard Stevens and Theodore Kinni, Platinum Press, 236 pages.

The Age Curve: How to Profit from the Coming Demographic Storm, by Kenneth W. Gronbach, Amacom Books, New York, 2008, 268 pages.

Alice: Alice Roosevelt Longworth, from White House Princess to Washington Power Broker, by Stacy A. Cordery, Viking Adult, 2007, 608 pages.

Alpha Dogs: The Americans Who Turned Political Spin Into a Global Business, by James Harding, Farrar Straus and Giroux, 2008, 272 pages.

Author 101: Bestselling Book Publicity, by Rick Frishman and Robyn Spizman, Adams Media, division of F+W Publications, 2006, 256 pages.

Arthur W. Page: Publisher, Public Relations Pioneer, Patriot, by Noel L. Griese, www.anvilpub.com, 427 pages.

Beer and Circus: How Big-Time College Sports is Crippling Undergraduate Education, by Murray Sperber, Owl Books, 2000, 352 pages.

Benchmarking Basics: Looking for a Better Way, by James G. Patterson, Crisp Publications, 79 pages.

Best Practice Measurement Strategies, Melcrum Publishing Ltd., 70 W. Hubbard, #403, Chicago, IL 60610. 1-866/Melcrum. info@melcrum.com.

Building Buzz: How to Reach and Impress Your Target Audience, by Marisa D’Vari, Career Press, Franklin Lakes, NJ, 2005, 253. pages.

Bush at War, by Bob Woodward, Simon & Schuster, 416 pages.

Business-to-Business Communications Handbook, by Fred Messner, Assn. of Nat’l Advertisers, Publications Dept., 155 E. 44th St., New York, NY 10017, 302 pages.

The Capital Campaign Handbook: How to Maximize Your Fund-Raising Campaign, by David Hauman, The Taft Group, 835 Penobscot Bldg., 645 Griswald St., Detroit, MI 48226.

Capturing Consumers, by Peter Francese, American Demographics, P.O. Box 68, Ithaca, NY 14851. 607/273-6343. 192 pages.

CEO Capital, by Leslie Gaines-Ross, John Willey & Sons, 288 pages.

The Chief: The Life of William Randolph Hearst, by David Nasaw, Mariner Books, 704 pages.

The Cluetrain Manifesto: The End of Business As Usual, by Christopher Locke, Rick Levine, Doc Searls, David Weinberger, Perseus Publishing, 190 pages.

Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement, by Sandra Beckwith, Adams Media Corp., 1st edition, 352 pages.

Confessions from the Corner Office: 15 Instincts That Will Help You Get There, by Scott Aylward and Pattye Moore, John Wiley & Sons, Inc., 229 pages.

The Confessions of an Ink-Stained Wretch: An Insider’s Secrets to Getting Press, by John Persinos, Larstan Publishing, Potomac, MD, Sept. 2006, 176 pages.

Conquering Consumerspace: Marketing Strategies for a Branded World, by Michael Solomon, Amacom. 1st edition, April 2003, 276 pages.

Corporate Greening 2.0: Create and Communicate Your Company’s Climate Change & Sustainability Strategies, by E. Bruce Harrison, PublishingWorks, 2008, 256 pages.

The Creative Side of Public Relations, Aspatore Books, 107 pages.

Crisis Communications: A Casebook Approach, by Kathleen Fearn-Banks, Lawrence Erlbaum Assocs., 368 pages.

The Crisis Manager: Facing Risk and Responsibility, by Otto Lerbinger, Lawrence Erlbaum Assocs., 393 pages.

Critical 2nd Phase of Your Professional Life, by Robert Dilenschneider, Citadel Trade, 240 pages.

Damage Control: Why Everything You Know About Crisis Management Is Wrong, by Eric Dezenhall and John Weber, Penguin Group, 212 pages.

Dancing with the Bear: Crisis Management in Eastern Europe, by J. Michael Willard, Summit Books, 142 pages.

Dealing Effectively With The Media, by John Wade, Crisp Publications, 83 pages.

Desperate Networks, by Bill Carter, Doubleday, New York, 2006, 404 pages.

Developing and Enforcing a Code of Business Ethics, by Gary Ward, Pilot Books, PO Box 2102, Greenport, NY 11944. 516/477-1094, 47 pages.

Dispensing With the Truth, by Alicia Mundy. St. Martin’s Press, 402 pages.

E-Mail Selling Techniques: That Really Work, by Stephan Schiffman, Adams Media, 147 pages.

The Elusive Fan: Reinventing Sports in a Crowded Marketplace, by Irving Rein, Philip Kotler and Ben Shields, McGraw- Hill, June 2006, 300 pages.

Emotional Branding: How Successful Brands Gain the Rational Edge, by Daryl Travis, Crown Business, 302 pages.

Eyewitness to Power: The Essence of Leadership, Nixon to Clinton, David Gergen, Simon & Schuster. 2000. $11. Amazon.com. 384 pages.

The Fall of Advertising and the Rise of PR, by Al Ries and Laura Ries, Harper Business Publishers, 320 pages.

Father of Spin, by Larry Tye, Crown Publishers, 201 East 50th St., NY, NY 10022.

The Flak: A PR Journey, by J. Michael Willard, Vidalia House Publishing, Ukraine, 1st edition, 393 pages.

For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, by Ronn Torossian, BenBella Books, 2011, 296 pages.

Forecasting for Control & Profit, by David A. Bowers, Crisp Publications, 70 pages.

The Fortune Tellers, by Howard Kurtz, Free Press, 2000, 382 pages.

Franklin & Lucy: President Roosevelt, Mrs. Rutherfurd, and the Other Remarkable Women in His Life, by Joseph E. Perciso, Random House, New York, 2008.

Free Publicity: A TV Reporter Shares the Secrets for Getting Covered on the News, by Jeff Crilley, Brown Books, 128 pages.

Full Frontal: That “Ole Time” PR, by Richard Laermer with Michael Princhinello, Bloomberg Press, 256 pages.

Getting New Clients, by Richard Connor, Wiley, 1 Wiley Dr., Somerset, NJ 08875, 1988, 304 pages.

Getting Over Yourself, by Barbara Rocha, Barbara, Bouldin Hill Press, 214 pages.

Getting your 15 Minutes of Fame and More!, by Edward Segal, John Wiley & Sons.

Give and Take: A Candid Account of Corporate Philanthropy, Levy, Reynold, Harvard Business School Press, 1999. $17. Amazon.com. 235 pages.

Guerilla Marketing For Writers, by Jay Conrad Levinson and Rick Frishman, Larsen. F&W Publishing. 2001, 292 pages.

Guerilla PR: How to Wage An Effective Publicity Campaign..., Without Going Broke, Michael Levine, HarperBusiness, 10 E. 53rd St., New York, NY 10022, 256 pages.

Guerrilla Publicity, by Jay Conrad, Rick Frishman, Jill Lublin, Adams Media Corp, 304 pages.

Handbook of Management Consulting Services, by Samuel W. Barcus III and Joseph W. Wilkinson, McGraw-Hill. 11 West 19th St., New York, NY 10011. 212/337-5945. 800/531-0007, 768 pages.

The Hero’s Farewell: What Happen’s When CEOs Retire, by Jeffrey Sonnenfeld, Oxford University, 200 Madison Ave., New York, NY 10016. 800/334-4249, 1991, 336 pages.

High Visibility: Transforming your Personal and Professional Brand, by Irving Rein and Philip Kotler, with Michael Hamlin and Martin Stoller, McGraw Hill, New York, NY, January 2006, 366 pages.

How to Create Winning Employee Publications, by Patrick Williams, Joe Williams Comms.

How to Find Business Intelligence in Washington, Washington Research Pub., P.O. Box 19005, Washington, DC 20036-9005. 202/333-3533.

How to Get Publicity (And Make the Most of It Once You’ve Got It), by William Parkhurst, HarperBusiness, 2000, 287 pages.

How to Win in Washington, Blackwell Publishers, c/o AIDC, P.O. Box 20, Williston, VT 05495. 800/488-2665. #27. 161 pages.

How to Write and Give a Speech, by Joan Detz, St. Martin’s Press, 175 Fifth Ave., New York, NY 10010. 800/288-2131. 1992. 204 pages.

Ideawise: How to Transform your Ideas, by Steven Rivkin and Frasre P. Seitel, HarperJohnWiley & Sons, 256 pages.

Image Marketing: Using Public Perception to Attain Business Objectives, by Joe Marconi, McGraw-Hill. 256 pages.

In The Court Of Public Opinion: Winning Your Case with Public Relations, John Wiley & Sons, 1st edition, 258 pages.

In the Line of Fire: How to Handle Tough Questions...When it Counts, by Jerry Weissman, Pearson/Prentice Hall, Upper Saddle River, NJ, 2005, 185 pages.

The Inside Advantage: The Strategy That Unlocks the Hidden Growth in Your Business, by Robert H. Bloom with Dave Conti, McGraw-Hill, 222 pages.

Integrated Marketing Communications: Putting it Together & Making it Work, by Done E. Schultz, Stanley Tannenbaum, Robert F. Lauterborn, McGraw-Hill. 218 pages.

Integrity: The Courage to Meet the Demands of Reality, by Dr. Henry Cloud, Collins, an imprint of HarperCollins Publishers, New York, 2006, 292 pages.

International Libel & Privacy Handbook: A Global Reference for Journalists, Publishers, Webmasters, and Lawyers, by Charles J. Glasser Jr., Bloomberg Press, New York, 2006, 391 pages.

Investor Relations: The Art of Communicating Value, Four Basic Steps to a Successful IR Program & Creating the Ultimate Communications Platform, by Jeffrey Corbin, Aspatore Books, www.aspatore.com.

A Journalistic Approach to Good Writing: The Craft of Clarity, by Robert M. Knight, Iowa State Univ. Press, 269 pages.

Law of Public Communication, 2nd ed., by Kent Longman Middleton, Allyn & Bacon. 624 pages.

Lesly’s Handbook of PR & Comms., by Philip Lesly, McGraw-Hill, 224 pages.

Lipstick on a Pig: Winning in the No-Spin Era by Someone Who Knows the Game, by Torie Clarke, Free Press, A Division of Simon & Schuster, New York, NY, 2006, 254 pages.

The Little Green Marketing Book, by Tim McMahon, Spring Rain Publishing, New York, 2004, 89 pages.

The Lost Art of the Great Speech: How to Write One-How to Deliver it, American Mgmt. Assn., 288 pages.

Make Your Events Special: How to Plan and Organize Successful Special Events for Non-profit Organizations, by Ted Geier, Cause Effective, 1986, 39 W. 14th St., #408, New York, NY 10011. 212/807-6896, 127 pages.

Making the News: A Guide for Activists and Non Profits, by Jason Salzman, Perseus Books Group, 304 pages.

Making News at The New York Times, by Nikki Usher, University of Michigan Press, 294 pages.

Making Your Point: Communicating Effectively with Audiences of One to One Million, by David Bartlett, St. Martins’ Press, New York, NY, 2008, 259 pages.

Manage the Media: (Don’t Let the Media Manage You), by William Holstein, Harvard Business School Press, 2008, 112 pages.

Managing for Results, by Peter Drucker, Peter, Harper Business, 256 pages.

Managing a PR Firm for Growth and Profit, Second Edition, by A.C. Croft. Amazon.com or from the author, 140 Cathedral Rock Drive, Sedona, AZ 86351. (928/284-9054) alcroft@npgcable.com.

Managing Public Relations, by James Grunig, HBJ College Publishers, 301 Commerce, #3700, Fort Worth, TX 76102. 800/447-9479, 550 pages.

Managing the Corporate Image: The Key to Public Trust, by James G. Gray, Jr., Quorum Books. 174 pages.

Managing Crises Before They Happen: What Every Executive and Manager Needs to Know About Crisis Management, by Ian Mitroff, Gus Anagnos, Gus, Oct. 2000.

Managing the Professional Service Firm, by David H. Maister, The Free Press, 1230 Ave. of the Americas, New York, NY 10020, 384 pages.

The Marketer’s Guide to PR in the 21st Century, by Thomas L. Harris & Patricia T. Whalen, Thomson, New York, NY, 2006, 287 pages.

Marketing: An Introduction, Prentice Hall, P.O. Box 11071, Des Moines, IA 50336-1071, 800/947-7700, 714 pages.

Marketing Myths that are Killing Business: The Cure for Death Wish Marketing, by Kevin J. Clancy and Robert S. Shulman, McGraw-Hill, 11 W. 19th St., New York, NY 10019. 212/337-5945. 308 pages.

Marketing PR: The Hows That Make it Work, by Rene A. Henry Jr., Iowa State Press. 2121 S. State Ave., Ames, IA 50014-8300, 800/862-6657, 296 pages.

Marketing With Newsletters, EFG Communications, 6614 Pernod Ave., St. Louis, MO 63139-2149. 800/264-6305.

Marketing Your Consulting and Professional Services, by Richard Connor Jr., Richard A. Crisp Publications.

Marketing Your Practice: A Practical Guide to Client Development, by Austin G. Anderson, 1986, American Bar Assn., 750 N. Lake Shore Dr., Chicago, IL 60611, 312/988-5555. 204 pages.

Media Connect, formerly Planned Television Arts, 1110 Second Ave., New York, NY 10022. 212/583-2718. brian.feinblum@finnpartners.com; www.media-connect.com. Brian Feinblum, VP.

Media Relations - From a Journalist’s Perspective, by David Henderson, iUniverse, Inc., Lincoln, Neb., March 2005, 118 pages.

Media Relations Strategies During Emergencies, A Crisis Communication Management Guide, Lukaszewski Group, Ten Bank St., White Plains, NY 10606, 213 pages.

Media Training: A Complete Guide To Controlling Your Image, Message, & Sound Bites, by TJ Walker, Media Training Worldwide, New York, N.Y., 1st Edition, December 2004, 176 pages.

Milestones in Mass Communications Research, by Shearon Lowery, Addison Wesley Publishing, 1987, 415 pages

Mind Your X’s & Y’s: Satisfying the 10 Cravings of a New Generation of Consumers, by Lisa Johnson with Cheri Hanson, Free Press, 275 pages.

Moses: CEO, Lessons in Leadership, by Robert Dilenschneider, New Millennium, 2004, 192 pages.

Networking Magic: Find the Best - from Doctors, Lawyers, and Accountants to Homes, Schools, and Jobs, by Rick Frishman and Jill Lublin with Mark Steisel Adams Media, Avon, Mass., 2004, 264 pages.

New Dimensions in Investor Relations, by Bruce Marcus and Sherwood Wallace, 1700 2nd St., #202, Highland Park, IL 60035, 847/296-4200.

The New PR: An Insider’s Guide to Changing the Face of Public Relations, by Phil Hall, Larstan Publishing, 181 pages.

No Such Thing As Over-Exposure: Inside the Life and Celebrity of Donald Trump, by Robert Slater, Prentice-Hall, Upper Saddle River, N.J., 247 pages.

Nonprofit Organization Handbook, by Tracy Connors, McGraw-Hill, 1221 Ave. of Americas, New York, NY 10020. 800/262-4729, 1988, 784 pages

Office Emails That Really Click, by Maureen Chase and Sandy Trupp, Aegis Publishing Group, 796 Aquidneck Ave., Newport RI, 02842, 800/828-6961, 150 pages.

Official PR Salary & Bonus Survey, Spring Associates,10 East 23rd St., New York, NY 10010. 212/777-JOBS. Dennis Spring.

On Deadline: Managing Media Relations, by Carole Howard, Wilma Mathews, Waveland PR Inc., 346 pages.

Online Public Relations: A Handbook for Practitioners, by James Horton, Quorum Books, 328 pages.

Ovations International, Inc., 3481 Wildwood St., Yorktown Heights, NY 10598. 914/245-9721. Matthew Cossolotto. matthew@ovations.com; www.ovations.com.

A Passion for Winning: Fifty Years of Promoting Legendary People and Products, by Aaron D. Cushman, Lighthouse Point Press, Pittsburgh, PA, 2004, 263 pages.

Perfecting the Pitch: Creating Publicity Through Media Rapport, by Benjamin Lewis, Larstan Publishing, N. Potomac, MD, 2007, 186 pages.

Permission Marketing: Turning Strangers into Friends, and Friends into Customers, by Seth Godin, Simon & Schuster, 256 pages.

The Persuasion Explosion, by Art Stevens, Acropolis Books Ltd., 202/334-4927, 224 pages.

Polls and Surveys, by Norman Bradburn, Jassey-Bass, 350 Sansome St., San Francisco, CA 94104, 1988, 249 pages.

The Portfolio Bubble: Surviving Professionally at 60, by J. Michael Willard, Vidalia House, Charlotte, N.C., February 2005, 196 pages.

Power and Influence, by Robert Dilenschneider, Prentice-Hall, P.O. Box 11071, Des Moines, IA 50336-1071.

The Power House: Robert Keith Gray and the Selling of Access and Influence in Washington, by Susan B. Trento, St. Martin’s Press, New York, NY.

Power Public Relations, by Leonard Saffir, NTC Publishing Group, 4255 West Touhy Ave., Lincolnwood, IL 60646-1975.

Power PR: A Street Fighters Handbook of Winning PR, by Dennis Cole Hill., Lifetime Books, Fell Publishers, 2131 Hollywood Blvd., #204, Hollywood, FL 33020. 305/925-5242.

Powerlines: Words That Sell Brands, Grip Fans & Sometimes Change History, by Steve Cone, Bloomberg Press, New York, 2008, 251 pages.

Practical Public Relations, by Sam Black, Prentice-Hall, Box 11071, Des Moines, IA 50336. 800/947-7700.

The Practice of PR, byFraser P. Seitel, Macmillan Publishing Co., 201 West 103rd St., Indianapolis, IN 46290, 800/428-5331.

Publicity: 7 Steps to Publicize Just About Anything, by David Carriere, Glitterati Incorporated, New York, NY, 2008, 144 pages.

2011: Trendspotting for the Next Decade, by Richard Laermer, McGraw-Hill, New York, 2008, 304 pages.

The PR Crisis Bible: How to Take Charge of The Media When All Hell Breaks Loose, by Robin Cohn, Truman Talley Books,. 2000,. 304 pages.

PR Handbook, by Robert Dilenschneider, Dartnell, 4660 No. Ravenswood Ave., Chicago, IL 60640. 800/621-5463.

Presentation Training A - Z, by TJ Walker, Media Training Worldwide, Feb. 2005, 181 pages.

Primal Branding, by Patrick Hanlon, Free Press, New York, 2006, 246 pages.

Privileged Son: Otis Chandler and the Rise and Fall of the L.A. Times Dynasty, by Dennis McDougal. Da Capo Press, 528 pages.

Product Life Cycle and Product Management, by Sak Onkvist and John Shaw, Quorum Books, 172 pages.

Public Relations In The Integrated Health Care Organization, by Tom Vitelli, Tom, Health Academy Press, 300 pages.

Public Relations Kit for Dummies, by Eric Yaverbaum and Bob Bly, IDG Books Worldwide, 384 pages.

Public Relations: Strategies & Tactics, by Dennis Wilcox, Allyn & Bacon, 640 pages.

Public Relations: The Necessary Art, by David Haberman, Blackwell Publishing, 424 pages.

The Public Relations Writer’s Handbook, by Mary Aronson, Don Spetner and Carol James, Jossey-Bass, 368 pages.

Public Relations Writing: The Essentials of Style and Format, by Thomas Bivins, McGraw-Hill College, 385 pages.

Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth and Contributions, by Sandra L. Beckwith, Kaplan Publishing, Chicago, 242 pages.

Pyro Marketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life, by Greg Stielstra, HarperBusiness, New York, 2005, 238 pages.

Read at Your Own Risque: A Treasury of America’s 200 Most Offensive Adult Humor Classics, by Ted Pincus, Jones Harvest Publishing, 2008, 252 pages.

Rebuilding Brand America, by Dick Martin, AMACOM/American Management Assn., 296 pages.

The Reporter’s Handbook, by John Ullman and Jan Colbert, Bedford/St Martins, 457 pages.

Reputation Management: The Key to Successful PR and Corporate Communication, by John Doorley and Helio Fred Garcia, Taylor & Francis Group, 432 pages.

Revenge of Brand X: How To Build a Big Time Brand on the Web or Anywhere Else, by Rob Frankel. Frankel & Anderson, 275 pages.

Revolt in the Boardroom: The New Rules of Power in Corporate America, by Allan Murray, HarperCollins, 268 pages.

Rousing Creativity: Think New Now, by Floyd Hurt, Crisp Publications, 163 pages.

Rules of Thumb for Business Writers, by Diana Roberts Wienbroer, Elaine Hughes and Jay Silverman, McGraw-Hill, New York, May 2005, Paperback, 2nd Edition, 240 pages.

A Scientist’s Guide to Talking with the Media: Practical Advice from the Union of Concerned Scientists, by Richard Hayes and Daniel Grossman, Rutgers University Press, New Brunswick, 2006, 200 pages.

Searching For A Corporate Savior: The Irrational Quest for Charismatic CEOs, by Rakesh Khurana, Princeton Univ. Press, 320 pages.

The Skinny About Best Boys, Dollies, Green Rooms, Leads, and Other Media Lingo: The Language of the Media, by Richard Weiner, Random House, 2006, 304 pages.

So Wrong for So Long: How the Press, the Pundits – and the President – Failed on Iraq, by Greg Mitchell, Union Square Press, New York, NY, 2008, 298 pages.

Spinning Dixie, by Eric Dezenhall, Thomas Dunne Books, 336 pages.

Sports Marketing, The Money Side of Sports, Sports Service of America Publishing, Kermit Pemberton. 330 pages.

Steal These Ideas! Marketing Secrets That Will Make You a Star, by Steve Cone, Bloomberg Press, New York, September 2005, 1st Edition, 188 pages.

Stop the Presses: The Crisis and Litigation PR Dist Reference, by Richard Levick and Larry Smith, Watershed Press, 2nd edition, 2008, 233 pages.

Strategic Issues Management, by Robert Health, Sage Publications, 424 pages.

A Time for Heroes, by Robert Dilenschneider, Phoenix Press, 2005, 244 pages.

The Best War Ever: Lies, Damned Lies, and the Mess in Iraq, by Sheldon Rampton, John Stauber, Tarcher/Panquin, New York, Sept. 2006, 241 pages.

The Trillion Dollar Meltdown: Easy Money, High Rollers, and the Great Credit Crash, by Charles R. Morris, PublicAffairs, 2008, 224 pages.

The Truth About Getting Your Point Across...And Nothing But the Truth, by Lonnie Pacelli, Prentice Hall, Upper Saddle River, NJ, February 2006, 247 pages.

Today’s Public Relations: An Introduction, by Robert L. Heath and W. Timothy Coombs, Sage Publications, Thousand Oaks, CA, 2006, 539 pages.

Trust: The Secret Weapon of Effective Business Leaders, by Kathy Bloomgarden, St. Martin’s Press, 223 pages.

Value Added Public Relations, by Harris, Thomas. McGraw-Hill Trade. 336 pages.

Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing, by Bryan and Jeffrey Eisenberg, Nelson Business, division of Thomas Nelson Publishers, 2006, 226 pages.

Weapons of Mass Deception: The Uses of Propaganda in Bush’s War on Iraq, by Sheldon Rampton and John Stauber, 2003, 176 pages.

What Happened: Inside the Bush White House and Washington’s Culture
of Deception
, by Scott McClellan, PublicAffairs, 2008, 368 pages.

What’s Keeping Your Customers Up At Night?, by Steven Cody and Richard Harte, McGraw-Hill Cos. 208 pages.

Where’s Your Wow? 16 Ways to Make Your Competitors Wish They Were You, by Robyn Spizman and Rick Frishman, McGraw-Hill, New York, 2008, 169 pages.

Why Should the Boss Listen to You?: The 7 Disciplines of the Trusted Strategic Advisor, by James E. Lukaszewski, Jossey Bass/ Wiley 2008, 184 pages.

Why Smart Executives Fail: And What You Can Learn From Their Mistakes, by Sydney Finkelstein, Portfolio, 1st edition, 318 pages.

Why Some Companies Emerge Stronger and Better From a Crisis: 7 Essential Lessons for Surviving Disaster, by Ian I. Mitroff, AMACOM, a div. of American Management Assn., New York, 2005, 238 pages.

Why Terrorism Works: Understanding the Threat, Responding to the Challenge, by Alan Dershowitz, Yale Univ. Press, 256 pages.

Winning, by Jack Welch with Suzy Welch, HarperBusiness, April 2005, 384 pages.

Winning at the Grassroots, Public Affairs Council, 2033 K St., NW, #700, Washington, DC 20006. 202/872-1790; www.pac.org, 291 pages.

Winning PR in the Wired World, by Don Middleberg. McGraw-Hill. Amazon.com, 236 pages.

Women in Public Relations: How Gender Influences Practice, by Larissa A. Grunig, Elizabeth Lance Toth, and Linda Childers Hon, Guilford Press, 424 pages.

Write Right: 26 Tips To Improve Your Writing Dramatically, by Roger A. Shapiro. AuthorHouse, Bloomington, Ind., July 2005, 86 pages.

Writing About Business: The New Knight-Bagehot Guide to Economics and Business Journalism, by Terri Thompson (editor), Columbia University Press, 422 pages.

Your Attention, Please: How to Appeal to Today’s Distracted, Disinterested, Disengaged, Disenchanted, and Busy Audiences, by Paul B. Brown and Alison Davis, Adams Media, 224 pages.

You’re Too Kind: A Brief History of Flattery, by Richard Stengel, Simon & Schuster, 320 pages.


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