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MEASUREMENT & EVALUATION
    

BurrellesLuce, 75 East Northfield Rd., Livingston, NJ 07039. 866/315-8986; fax: 973/992-7675. www.BurrellesLuce.com; Web1@BurrellesLuce.com.


Carma International
, 1615 M. St., N.W., Washington, DC 20036. 202/842-1818. mcarberry@carma.com; www.carma.com. Mike Carberry, Pres.

CARMA’s media measurement is an evaluation tool to measure effectiveness and impact of a company's media communication; and a strategic tool to gain insight into issues, trends and competitors reported on in the media.  These tools create actionable intelligence that enables clients to adjust their communications strategy and increase effectiveness.


Cision
, 332 S. Michigan Ave., Chicago, IL 60604. 888/422-2667. www.cision.com.

Competitive Insights, 200 E. Randolph Dr., 63rd flr., Chicago, IL 60601. 312/396-9770. www.competitiveinsights.net.

Cymfony, 125 Walnut St., Suite 205, Watertown, MA 02472. 617/673-6000; fax: 617/924-6167. www.cymfony.com; www.cymfony.blogs.com.

Millward Brown Precis, 535 E. Diehl Rd., Naperville, IL 60563-1355. 630/955-8689. www.mbprecis.com. Pauline Draper.


VMS
, 1500 Broadway, New York, NY 10036. 800/VMS-2002. www.vmsinfo.com.

VMS, the worldwide leader in Integrated Media Intelligence solutions, monitors and digitally captures media and advertising content in all 210 US markets - more than any other company. Combining best-of-breed monitoring technologies with state-of-the-industry measurement and analysis, and leveraging an expert editorial staff, VMS delivers better intelligence across all key media. And only VMS features streaming broadcast previews, from all markets, with RealTime.


 

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