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Monument Optimization
Monument Optimization, Washington, DC. 202/904-5763. john@monumentoptimization.com; www.monumentoptimization.com. John Stewart, President.

Monument Optimization helps organizations achieve their goals online through an analytics-based approach to search engine marketing and online reputation management.

Schneider Associates
Schneider Associates, Member of the Worldcom Public Relations Group, 2 Oliver St., Suite 901, Boston, MA 02109. 617/536-3300; fax: 617/536-3180. launch@schneiderpr.com; www.schneiderpr.com. Joan Schneider, Pres. & Creative Dir.; Phil Pennellatore, COO/Partner; Julie Hall, Exec. VP/Partner.

When leading companies, professional services organizations and entrepreneurs seek a trusted communications partner, they turn to Schneider Associates, a full-service public relations and integrated marketing communications agency. Specializing in Launch Public Relations®, a proprietary method of successfully launching and sustaining visibility for new products, services, companies and communities, or revitalizing existing ones, Schneider Associates represents a wide range of clients in professional services, food and retail, consumer technology, health, medical devices, home products, public affairs, and creative services. President Joan Schneider has written two books on launching new products, including 2010’s The NEW Launch Plan, as well as an article for the Harvard Business Review in the April 2011 issue entitled “Why Most Product Launches Fail.”

Agency services include PR and integrated marketing campaign strategy, messaging, traditional-digital-social media strategy and execution, special events, crisis communications, spokesperson training, influencer outreach, brand development, launch consulting, and creative services. Learn more at www.schneiderpr.com.


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