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O'Dwyer's February Environmental PR & Public Affairs Magazine

 

 

 

Social Media Services
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AKA Media Inc.
AKA Media Inc.
, 142 East Ontario, 16th fl., Chicago, IL 60611. 800/996-9432. www.akamediainc.com; info@akamediainc.com. Andrew Krause, Executive Producer, CEO.

Why do the world’s most amazing brands trust us to tell their stories?  It’s simple.  Your audience wants to be inspired.  Good storytelling is how you get there.  Our producers, editors and web designers develop and execute video, radio, web, TV and social media campaigns – that’s what we do.

Follow us on Twitter @AKAMEDIAINC or Facebook/AKAMEDIAINC.

  • Video, Radio, Web, TV and Social Media Campaigns
  • Satellite Media Tours (SMTs)
  • Social Media News Releases (SMNRs)
  • Web Video Production and Distribution (Viral Videos)
  • Internet Media Tours (IMTs)
  • Expert Celebrity Treatment
  • Digital Video Distribution (Video Sharing)
  • Broadcast B-Roll Packages (B-Roll)
  • Public Service Announcements (PSAs)
  • Internet Press Kits (IPKs)
  • Corporate Storytelling (Image, Sales, Marketing, Web Videos)
  • Video Editing, Graphics and Effects (Highlights Reels)
  • Webcasting (Live Video Streaming to Facebook)

SOCIAL MEDIA
Social Media News Releases help you share your story with influential bloggers and websites.  Our clients use SMNRs to launch web campaigns, promote live webcasts and share viral video.  We use a traditional media relations approach to personally research and engage each and every blogger or website on a one-to-one basis.

SATELLITE MEDIA TOURS
With celebrity Satellite Media Tours, behind-the-scenes adventures, premier events and locations, our latest demo reel speaks for itself.

Critical Mention
Critical Mention, Inc.
, 521 Fifth Avenue, 16th fl., New York, NY 10075, 877/262-5477. www.criticalmention.com.

What came first, the TV news story or the tweet? In a crisis, your ability to listen and respond effectively can be hampered without the proper tools. Critical Mention provides real-time searching, viewing, alerting and reporting on global broadcast coverage. Our comprehensive and industry leading CriticalTV platform lets you monitor your organization, client, competitors, industry news and more. Edit and download broadcast quality files minutes after your segments air. Social media coverage is not complete without Critical Mention.

DS Simon Productions
D S Simon Productions
New York: 212.736.2727
Los Angeles: 310.939.7041
Chicago: 312.255.0240
Washington: 202.400.1412
www.dssimon.com
news@dssimon.com

Consumers are increasingly getting their information through online video and social media. An Internet Media Tour (IMT) is a comprehensive, targeted approach to promoting a campaign or initiative to the online world. IMTs are growing in popularity as a communications tool among both marketers and the media web sites and bloggers.

D S Simon Productions is an award-winning broadcast PR and social media video firm specializing in Satellite Media Tours, Internet Media Tours, B-Roll production and distribution, Corporate and Web Video, Video Players, Ground Tours, Co-Ops and Radio. Established in 1986, our headquarters and HD studio are in New York with offices in Los Angeles, Chicago and Washington DC.

Dgital Park
Digital Park, a division of rbb Public Relations
, 355 Alhambra Circle, Suite 800, Miami, FL 33134. 305/448-7450. www.rbbpr.com. Christine Barney, CEO & Mng. Partner; Christine de la Huerta, VP, Digital Park.

Digital Park is the new media division of rbb Public Relations, three-time “PR Agency of the Year”. Employing best practices, Digital Park delivers measureable business results for strategic social and interactive programs to consumer, corporate and B2B clients.

Services include:

  • Online Reputation Management
  • Web Site Assessment& Development
  • Search Engine Optimization with iPR, a proprietary SEO Syndication Tool
  • Social Media Marketing and Monitoring
  • Blogger Relations & Blog Creation
  • Podcasts & Vidcasts

Check out Digital Park’s blog at www.rbbdigitalpark.com.

rbb Public Relations is an award-winning marketing public relations firm with a national reputation for delivering results on par with the largest national firms, but with the individual attention of a boutique agency. The firm’s capabilities encompass a variety of practice areas, including B2B, consumer products, financial and professional services, travel & leisure, health and fitness, and food and beverage.

Feintuch Communications
Feintuch Communications
, 245 Park Ave., 39th fl., New York, NY 10167. 212/808-4901. info@feintuchpr.com; www.feintuchcommunications.com. Henry Feintuch, Pres.

Social media has become an increasingly important part of the media landscape. Now, b-to-b companies are looking for ways to incorporate social media into their marketing arsenal.

Feintuch Communications offers b-to-b companies a comprehensive methodology and hands-on implementation for strategically moving into social media. Programs include content creation, publishing a calendar for tweets and facebook updates, uploading attention getting videos to YouTube and researching and following key players in target markets to build an audience. We create and place online profiles in relevant online communities, engage bloggers and target the latest social networks -- all tying back to your PR/marketing objectives.

Get LinkedIn Help, 152 Hickory Corner Rd., Suite 110, Hightstown, NJ 08520. 609/306-6205. kristina@getlinkedinhelp.com, www.getlinkedinhelp.com. Kristina Jaramillo.

Hunter Public Relations
Hunter Public Relations
, 41 Madison Ave., 5th fl., New York, NY 10010-2202. 212/679-6600. smormar@hunterpr.com; www.hunterpr.com. Grace Leong, Managing Partner; Donetta Allen, Agency Partner, Social Media Practice Leader.

Social media offers a rich, continually expanding platform to build stronger and more meaningful relationships among consumers, products and brands. Hunter Public Relations — an independently-owned, mid-sized marketing communications firm — harnesses the enormous power of Twitter, Facebook, the blogophere, social communities, online video and an ever-evolving roster of other social and digital media channels to revitalize mature brands, create buzz around new products and build awareness among key influencer groups. The award-winning firm’s unmatched acumen and insights into social and digital media — coupled with thoughtfully tailored programming and precise tactical execution — benefit some of the most respected companies in America, including Hasbro, Diageo, Johnson& Johnson, Kraft Foods, Campbell’s Soup Company, E&J Gallo Winery and 3M.

JB Cumberland PR
JB Cumberland Public Relations
, 133 W. 25th St., fl. 9E, New York, NY 10001. 646/230-6940; fax: 646/230-6935. jcumberland@jbcumberland.com;
www.jbcumberlandpr.com. Joanna Cumberland, President; Cristina Villa, Digital Strategist.

JB Cumberland PR (JBCPR) is recognized as one of the first full-service, boutique PR agencies to fully capitalize on all forms of social media for their clients, winning industry awards for ground-breaking online campaigns.

From developing a highly interactive community for clients’ Facebook pages to generating chatter about green, charitable and challenge initiatives online, JBCPR identifies your target audiences and brings them together. At JB Cumberland PR we capitalize on what we do best with what we are: social media users and enthusiasts!

JSH&A
JSH&A, Ltd.
, 2 TransAm Plaza Drive., #450, Oakbrook Terrace, IL 60181
630/932-4242; fax: 630/932-1418. jonni@jsha.com; www.jsha.com.

Known for its innovative, cross-media PR strategies, JSH&A’s Social LIF™ approach drives fully integrated campaigns that launch brands and support marketing promotions both online and offline.

While the social media landscape rapidly evolves, the digital team at JSH&A is leading the way with break-through programming. The Hershey’s S’Mores Snacktivity Suite at BlogHer drew crowds and chatter. Celebrity Twitter Parties, such as Alexia’s tweet fest with chef Tyler Florence, created conversation with consumers. A MasterLock video series for teens on Facebook and YouTube successfully launched an innovative lock targeting the school locker set. Facebook contests for recipes, tool tips, and shared experiences generated fans for JSH&A clients such as Hershey’s, Jim Beam Global Brands, Dremel Rotary Tools, Master Lock, ConAgra, Life Fitness and Purina.

At JSH&A, our digital team works with clients to customize social and new media marketing initiatives to ensure programs are strategic and align with business objectives. JSH&A Social LIF™ services include: social media monitoring, digital business intelligence research, content marketing, establishing a digital presence on key social networks, integrating location-based services such as Foursquare, influencer and ambassador programs, local-market events and home parties, and more. The results can be seen in the customized JSH&A measurement models and the growth of a brand’s loyal customer base.

As a member of the IPREX network, JSH&A offers best-in-class PR & New Media capabilities for clients around the globe.


Quinn & Co. Public Relations, 520 Eighth Ave., New York, NY 10018. 212/868-1900; fax: 212/465-0849. www.quinnandco.com; @Quinnandco; fquinn@quinnandco.com.
Florence Quinn.

Quinn & Co. was the PR firm for Queensland’s groundbreaking THE BEST JOB IN THE WORLD campaign, a viral marketing phenomenon that generated blockbuster worldwide attention.  In addition to conceiving and running campaigns that include large digital-media components, we handle the daily social-media needs of many of our clients in our core areas of Food, Wine + Spirits, Real Estate and Travel.  We bring our signature creative to every thing we do to develop dynamic and highly effective integrated PR programs that help clients achieve goals, reach target audiences and ultimately drive business.  Our in-house digital media team keeps us operating in the forefront; we attend conferences and have been written up in books on social-media best practices.

Schneider Associates
Schneider Associates, Member of the Worldcom Public Relations Group, 2 Oliver St., Suite 901, Boston, MA 02109. 617/536-3300; fax: 617/536-3180. launch@schneiderpr.com; www.schneiderpr.com. Joan Schneider, Pres. & Creative Dir.; Phil Pennellatore, COO/Partner; Julie Hall, Exec. VP/Partner.

The intersection of earned, owned and paid media is where consumers are making important decisions about your brand, service, program or project. At SA, we integrated social marketing and digital influence into our traditional public relations efforts in 2004.

As Social Businesses continue to rethink and refine the way they listen to and collaborate with their customers, incorporating social marketing is an integral component of every campaign we develop for clients in consumer food and retail, consumer technology, home products, professional services and public affairs.

We apply core components of listening, engagement, measurement and evaluation, while constantly scanning the horizon for new ways to influence consumer behavior– whether it’s crowd-sourcing, social loyalty benchmarking, mommy blogger engagement, professional community cultivation, location based social programs, digital couponing or augmented reality.

At SA, we help clients navigate the ever-changing social landscape, coupling social efforts with important legacy marketing tactics to strengthen campaigns. Schneider Associates is a full-service public relations and integrated marketing firm specializing in Launch Public Relations®, a proprietary method of launching products, services, companies, organizations and communities. Learn more at www.schneiderpr.com.


KEF Media
 

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