DiMassimo Goldstein the aggressive independent ad agency in Manhattan’s Flatiron District has named Sarah Block as PR director to integrate strategic communications with DG's earned/social/paid offerings.
The "millennial" demographic coveted by marketers and advertisers is a consumer force that will trump the Baby Boomers, but targeting the generation born since the early 1980s requires a deft, engaging and authentic approach, Evan Shapiro, president of the cable network Pivot, told Gibbs & Soell's annual conference in New York this month.
Bob Gray, whose clients included Haitian dictator "Baby Doc" Duvalier, the Church of Scientology, Teamsters and Kennedy Center for Performing Arts, died April 18 from heart troubles at a Miami hospital.
Sorini, Samet & Associates is working to encourage Congress to pass free trade zones to promote development in areas devastated by Typhoon Haiyan (Yolanda) in November. The storm killed more than 6,300 people and affected 16M others.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.