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O'Dwyer's Inside News of Public Relations & Marketing Communications - Healthcare & Medical PR: Oct. '14
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Thu., Oct. 23, 2014
Embrace Disruption, PR Council Told
By Kevin McCauley
cprfDisruption is a survival skill vital to move a company, brand and communications forward, according to panelists at today's PR Council's annual critical issues forum.
Category: PR Firms
Thu., Oct. 23, 2014
APCO's Stow Heads to PhRMA
By Greg Hazley
tina stowTina Stow, an APCO Worldwide VP who has specialized in PR counsel for clients implementing the Affordable Care Act, is moving to the Pharmaceutical Research and Manufacturers of America as VP of communications next week.
Category: Healthcare PR
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Thu., Oct. 23, 2014
Levick Joins Team Sri Lanka
By Kevin McCauley
sri lankaLevick inks $60K monthly contract to bolster the image of human rights-challenged Sri Lanka.
Category: International
Thu., Oct. 23, 2014
PR Lessons Learned from the Met Fiasco
By Arthur Solomon
arthur solomonNew York's Met Opera production of "The Death of Klinghoffer" is a PR disaster for the instution, but the money-making organization has the First Amendment right to do so.
Category: Crisis Communications
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Thu., Oct. 23, 2014
Ruder Finn SVP Dies at 36
By Greg Hazley
kevin silvermanKevin Silverman, senior VP and director of healthcare innovation at Ruder Finn, died suddenly on Oct. 20. He was 36.
Category: Healthcare PR
Thu., Oct. 23, 2014
Bruce Rauner, ex-GTCR, in Race for Illinois Governor
By Jack O'Dwyer

bruce raunerBruce Rauner, 30-year principle of GTCR, buyer of Cision, Vocus and Gorkana, is in a tight race for governor of Illinois vs. incumbent Pat Quinn. 

Category: PR Services
Thu., Oct. 23, 2014
Toys R Us Drops 'Breaking Bad' Toys
By Greg Hazley
breaking badUnder pressure from media coverage and an online petition, Toys R Us said Oct. 21 it will pull “Breaking Bad” action figures from its shelves.
Category: Corporate Communications
Thu., Oct. 23, 2014
Failed St. Louis School District Wants PR Firm
By Greg Hazley
normandyThe north St. Louis school district dissolved by the state of Missouri in June after poor performance and reborn as a collaborative has been looking for a firm to handle all PR and communications.
Category: Crisis Communications
Thu., Oct. 23, 2014
PR Links of the Day - 10-23-2014
By Greg Hazley
Corporate BP breaks new ground in PR, issuing PR release about its PR release (LA Times) 
Crisis Obama is too cool for crisis management (Businessweek) 
Crisis Texas health resources faces public fallout from Ebola crisis (Star-Telegram) 
Social Will taking the moral high ground make Ello the new Facebook? (R. Gulden) 
Image Saatchi's New Task: Cast Walmart as the underdog(AdAge) 
Stunts Statue of Liberty will be put to good use on Halloween to promote clothing line (Gothamist) 
Lobbying Ex-senators Breaux and Lott confirm lobbying for Russian bank on Ukraine sanctions (CFPI) 
Media Nancy Snyderman encouraged to take a break from NBC News (NY Times)
Category: PR Links
Thu., Oct. 23, 2014
Media Notes: McGlone Exits The Pilot for PR; Times Columnist Apology...
By Greg Hazley
mediaMcGlone Exits The Pilot for Wisconsin PR Post; Times Columnist Sorry for Attending Fundraiser; NBC Launches Long-Form Sports Portal; Yahoo Posts Revenue Gain; Bloomberg Snatches Business Insider Pro...
Category: Media News
Thu., Oct. 23, 2014
Wash Post: Ben Bradlee's 1990 Letter to 'Flacks'
By Greg Hazley
wash postThe Washington Post reprinted a 1990 letter from its late executive editor Ben Bradlee to “flacks” on Oct. 22, after a DC PR pro hounded the paper for a story on a retiring lion tamer.
Category: Media News
Wed., Oct. 22, 2014
Mower Acquires Luxury, Lifestyle PR Shop Middleton & Gendron
By Greg Hazley
middleton, gendronUpstate New York ad/PR agency Eric Mower + Associates is acquiring 36-year-old NYC-based luxury, hospitality and lifestyle PR shop Middleton & Gendron to expand its regional and national ambitions.
Category: PR Firms
Wed., Oct. 22, 2014
Interpublic PR, Net Income Jump in Q3
By Greg Hazley
interpublicInterpublic's PR-heavy Constinuency Management Group posted a 14.3% rise in third quarter revenue to $376.5M, including organic growth of 9.9%.
Category: Marketing Communications
Wed., Oct. 22, 2014
Blog: McDonald's Ignores Reality
By Kevin McCauley
mcdsMcDonald's blames its 30 plunge in Q3 net on image problems and being misunderstood by consumers. The fast-feeder is in denial.
Category: Corporate Communications
Wed., Oct. 22, 2014
PR Links of the Day - 10-22-2014
By Greg Hazley
Crisis NFL, Y&R debut anti-domestic violence PSA (AgencySpy) 
Careers How to be(come) successful as a PR newbie (E. Eriksson) 
Media NBC launches long-form sports site (LR) 
Re-brand Council of PR Firm's 'soul-searching' leads to shifts in strategy (NY Times) 
Corporate Isn't change management just good management? (A. Rethore) 
Internal Should we take the 'internal' out of internal communications (G. Corbett) 
SEO It's not an SEO's job to create content (L. Hoffman) 
List Top 10 smartphone bloggers on Google+ (Cision)
Category: PR Links
Wed., Oct. 22, 2014
Younger People See End of Incivility
By Kevin McCauley
weber shandwickThere's a generational divide on reasons for the national state of incivility; younger people finger the Internet and social media while older ones fault politicians for the state of affairs, according to Weber Shandwick/Powell Tate's annual "Civility in America" survey.
Category: Public Relations
Wed., Oct. 22, 2014
FH's Boudreau Joins AARP
By Kevin McCauley

boudreauMartha Boudreau, a more than 25-year veteran at FleishmanHillard and leader of its Washington operation, has joined AARP in the new post of executive VP & chief communications and marketing officer.

Category: Public Affairs
Wed., Oct. 22, 2014
WaPo's Bradlee Dies at 93
By Kevin McCauley

ben bradleeBen Bradlee, who guided the Washington Post through its Watergate coverage that brought down Richard Nixon, put the paper on the national radar screen and inspired a generation of journalists, died Oct. 21 of natural causes. He was 93.

Category: Media News
Wed., Oct. 22, 2014
Cision Gobbles Up Gorkana
By Greg Hazley
gorkanaCision has acquired UK rival Gorkana for more than $300M (£200M), following weeks of speculation and the PR software giant's own merger with Vocus under private equity firm GTCR.
Category: PR Services
Wed., Oct. 22, 2014
PRSA Can Learn from IABC -- Amazing!
By Jack O'Dwyer

aprPRSA should copy International Association of Business Communicators which has dropped its accreditation program, switched its printed magazine to online, and sees cultivating small PR firms as its future.


Category: Associations
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Oct. '14 Healthcare & Medical PR Magazine

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January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
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August, Financial PR/IR & Prof. Svcs. PR
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October, Healthcare & Medical PR
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Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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Top PR Firms - 2014 Rankings
rankings17 of Top 25 PR Firms Grew in Double Digits in 2013
Independent PR firms showed strong growth in 2013.  Eight of the ten largest posted double-digit gains as did nine in the 11 to 25 category and 57 in the complete list of 127.
1. Edelman, NY - $734,177,526
2. APCO Worldwide, D.C. - $120,345,400
3. Waggener Edstrom, Wash. - $117,600,000
4. W2O Group, San Fran. - $75,050,000
5. Ruder Finn, NY - $63,249,000
6. MWW Group, NJ - $48,020,000
7. Finn Partners, New York - $44,375,000
8. ICR, CT - $42,445,157
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10. DKC, New York - $32,896,560
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