Contact O'Dwyer's: 271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471 or Toll Free: 866/395-7710
O'Dwyer's Inside News of Public Relations & Marketing Communications - Beauty/Fashion & Lifestyle PR: Sep. '14
 Sign In | Subscribe | Free E-Mail Newsletter rss,facebook,twitter
River Communications, Inc.
rss facebook twitter Sign-Up for O'Dwyer's Weekly E-mail Newsletter



Tue., Sep. 23, 2014
Podesta Works Fitbit
By Kevin McCauley
fitbitHeather Podesta + Partners is repping Fitbit as privacy concerns rise about what the health and fitness device company does with the data it collects from users.
Category: Lobbying
Tue., Sep. 23, 2014
B-M Boosts Image of Islamic Group
By Kevin McCauley
ennahdaBurson-Marsteller is working to improve the US image of Tunisia's Ennahda Party ahead of the country's parliamentary elections slated for Oct. 26
Category: Lobbying
Subscribe & Get Our Monthly Magazine for FREE!
Today's Poll:
What is the NFL's most effective PR play amid the Ray Rice crisis?
Fire Roger Goodell
Hire a top female exec
Revamp player punishments
Force Redskins name change
View past polls
Snapshots - 10/17/08
Weber Shandwick
Tue., Sep. 23, 2014
PR Links of the Day - 9-23-2014
By Greg Hazley
Comment Company bites journalists ... again (F. Strong) 
Gurus The messaging huckster behind Roger Goodell's awful presser (Deadspin) 
Management Goodell, Christie and the ultimate managerial cop-out (Salon) 
New Biz Pain-based selling (S. Cody) 
Int'l How ISIS 'offers salaries and perks' to lure PR gurus (Al Arabiya) 
Strategy Developing a social media strategy based on 'reach' (F. Ottelander) 
Content No time to create content? Follow Jay Baer's lead (A. Hanson) 
Crisis GM in the hot seat (WSJ) 
PR 101 3 ways PR pros can help journalists (V. Hunt) 
PA Space race - America orbits around its troubles (T. Sonenshine)
Category: PR Links
Tue., Sep. 23, 2014
Sacramento Reviews Air Quality PR
By Greg Hazley
spare the airThe air quality and pollution control entity for California's Sacramento County is reviewing its seven-figure communications account, including support for campaigns to curb wildfires and smog.
Category: RFPs
O'Dwyer's NL
Sep. 22, 2014
O'Dwyer's Newsletter O'Dwyer's Newsletter
Back issues
O'Dwyer's Job Board
Tue., Sep. 23, 2014
Ethics Buff Neill Should Tackle PRSA Ethics Issues
By Jack ODwyer
Marlene NeillMarlene Neill, Ph.D., asst. prof. at Baylor University, Waco, Texas, whose interests include PR ethics, is one of three presenters at PRSA’s “Ethics Webinar” 3 p.m. Thursday.
Category: PR Ethics
Tue., Sep. 23, 2014
Weisenburger Steps Down at Omnicom
By Greg Hazley
Randall WeisenburgerOmnicom EVP and CFO Randall Weisenburger is leaving the marketing conglomerate after 16 years to return to the private equity sector.
Category: Marketing Communications
Tue., Sep. 23, 2014
Evercom Cracks Nut & Dried Fruit Council Review
By Greg Hazley
incSpain's evercom has won global PR duties for the International Nut & Dried Fruit Council, the nut sector trade group representing members on five continents.
Category: International
Tue., Sep. 23, 2014
Scandal-Plagued NFL Brings in Chief Marketing Officer
By Greg Hazley
hudsonThe scandal-plagued National Football League has brought in former Pepsi-Cola North America CEO Dawn Hudson as chief marketing officer.
Category: Marketing Communications
Mon., Sep. 22, 2014
Smith Succeeds Graves as Ogilvy Chief
By Kevin McCauley
stuart smithStuart Smith, chief of Ogilvy PR's EAME region has taken over for CEO Christopher Graves effective immediately. Graves, who spent 18 years at Dow Jones' news & business side, took the Ogilvy CEO slot in 2009.
Category: PR Firms
Mon., Sep. 22, 2014
Junk 'Marketing Communications,' Says Edelman
By Kevin McCauley
richard edelmanRichard Edelman says it's time to drop the term "marketing communications" in favor of "communications marketing" to correctly reflect PR's role as full partner with the marketing department.
Category: Marketing Communications
Mon., Sep. 22, 2014
Snapchat Snatches Top Google Exec
By Kevin McCauley

jill hazelbakerSnapchat has snatched Jill Hazelbaker, who was Google's top PR/government relations executive, to head its communications department, after an extensive search.

Category: Corporate Communications
Mon., Sep. 22, 2014
Recruiter Daniels Dies at 80
By Kevin McCauley

len danielsLen Daniels, a longtime PR recruiter, died June 7. He was 80.

Category: Professional Services PR
Mon., Sep. 22, 2014
Blog: Obama's Wounded Supporters Need to Buck Up
By Kevin McCauley
obamaOfficial scorers of the roster of disappointments of the Obama presidency have added nuclear arms control to the tally that has frustrated so many of his most ardent supporters.
Category: Government
Mon., Sep. 22, 2014
Huey: NFL's Blitzed Leader
By Bill Huey

goodellThe NFL's Roger Goodell is like a man dancing on an ice floe that has entered the Gulf Stream, with the water warming and the dance floor shrinking.

Category: Crisis Communications
Mon., Sep. 22, 2014
PR Links of the Day - 9-22-2014
By Greg Hazley
Journalism Going native (G. Weingarten) 
Digital The digital amplification tactic that should be part of every traditional PR campaign (J. Kohlhagen) 
Paid Media Is paid the final reputation frontier? (C. Winters) 
Tech Top tech brands, journalists celebrate Xmas in August (B. Georgiou) 
Study Burson CEO on the West's 'bruised confidence in capitalism' (WSJ) 
Healthcare The most important trend in physician communications (G. Matthews) 
PA St. Louis police offers Ferguson-inspired class on 'winning the media' (Gawker) 
Q&A Measurement Week interviews: Mark Weiner (E. Friedman)
Category: PR Links
Mon., Sep. 22, 2014
Media Relations Across the Pond
By David Ritchey
david ritcheyA few years ago in London, England, I heard a lecture by the CEO of a large public relations organization. When he finished, he took me aside and said, "Now, tell me what is this 'evaluation' that you Yanks do?"
Category: International
Mon., Sep. 22, 2014
Zidar Books Top Corporate Comms Slot at Alaska Airlines
By Greg Hazley
bryan zidarBryan Zidar, who led frontline employee communications and PR at T-Mobile US, has booked a flight on Alaska Airlines as managing director of corporate communications.
Category: Corporate Communications
Mon., Sep. 22, 2014
PRSA Ethics Panel Exposes PR's Achilles' Heel: No Clout
By Jack ODwyer
schubert"The PR person doesn't have the final say" but can only "fight" and "make their voice heard," Ruder Finn's Michael Schubert told the "PR Ethics Trial" of PRSA/New York Sept. 8.
Category: PR Ethics
Fri., Sep. 19, 2014
NFL Commissioner Faces Press in Mea Culpa
By Greg Hazley
goodellA contrite National Football League Commissioner Roger Goodell apologized today amid the league's simmering conduct scandal, but said he has not considered resigning. The press conference was Goodell's first appearance in nine days.
Category: Crisis Communications
Fri., Sep. 19, 2014
National Push for Online Transaction Safety Seeks Pitches
By Greg Hazley

cyber securityA sweeping private sector initiative working in concert with the federal government to foster confidence in online transactions wants to hear from PR agencies.

Category: RFPs
O'Dwyer's Directory of PR Firms
O'Dwyer's Directory of PR Firms
View PDF
O'Dwyer's Newsletter
O'Dwyer's Newsletter
O'Dwyer's Sept. Beauty & Fashion PR Magazine O'Dwyer's Sept. Beauty & Fashion PR Magazine
Sep. '14
Profiles of Beauty/Fashion & Lifestyle PR Firms
O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine
Aug. '14
Profiles of Financial PR/IR & Professional Services PR Firms
O'Dwyer's Travel & Tourism PR Magazine O'Dwyer's Travel & Tourism PR Magazine
Jul. '14
Profiles of Travel & Tourism PR Firms
O'Dwyer's June Multicultural & Int'l PR Magazine O'Dwyer's June Multicultural & Int'l PR Magazine
Jun. '14
Profiles of Multicultural/Diversity & Int'l PR Firms
O'Dwyer's May PR Firm Rankings Magazine O'Dwyer's May PR Firm Rankings Magazine
May '14
PR Firm Rankings Special Issue
O'Dwyer's April Broadcast & Social Media Magazine O'Dwyer's April Broadcast & Social Media Magazine
Apr. '14
Profiles of Broadcast Media Services Cos. & Social Media PR Firms
O'Dwyer's March Food & Beverage PR Magazine O'Dwyer's March Food & Beverage PR Magazine
Mar. '14
Profiles of Food & Beverage PR Firms
O'Dwyer's Magazine O'Dwyer's February Environmental PR & Public Affairs Magazine
Feb. '14
Profiles of Environmental PR & Public Affairs Firms
O'Dwyer's January PR Buyer's Guide O'Dwyer's January PR Buyer's Guide

Jan. '14
PR Buyer's Guide & Profiles of Crisis Communications Firms

O'Dwyer's December Entertainment & Sports PR Magazine O'Dwyer's December Entertainment & Sports PR Magazine

Dec. '13
Profiles of Entertainment & Sports PR Firms

O'Dwyer's November Technology PR Magazine O'Dwyer's November Tecnology PR Magazine

Nov. '13
Profiles of Technology PR Firms

O'Dwyer's October Healthcare & Medical PR Magazine O'Dwyer's October Healthcare & Medical PR Magazine

Oct. '13
Profiles of Healthcare & Medical PR Firms

O'Dwyer's March Food & Beverage PR Magazine
O'Dwyer's magazine back issues to 2011
O'Dwyer's Newsletter
Edelman - Show Up Differntly Edelman Trust Barometer Edelman Trust Barometer 2013
Finn Partners
The George Washington University, Earn Credentials in Global PR

O'Dwyer's PR Magazine
O'Dwyer's Magazine O'Dwyer's Magazine

Sep.'14 Beauty/Fashion & Lifestyle
PR Magazine

O'Dwyer's magazine, now in its 28th year, is the #1 publication for PR and marketing communications pros.

Advertise With O'Dwyer's
2014 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Services & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
Subscribe to O'Dwyer's Magazine
2015 SIIA CODiE Awards

Find The Right PR Firm
O'Dwyer's Directory of PR Firms
Download PDF of
'14 directory
O'Dwyer's Directory of PR Firms O'Dwyer's Directory

- Alphabetically
- Geographically
- PR Specialty

2011 O'Dwyer's Directory of PR Firms 2011 O'Dwyer's Directory of PR Firms O'Dwyer's Directory of PR Firms

O'Dwyer's is the
#1 source for researching outside PR counsel.

Add your firm to our online database and let O’Dwyer’s help you to expand your PR firm locally, nationally and globally.

O'Dwyer's is the only place you can look up a company (e.g., Apple, Nike, Starbucks) and determine its outside PR counsel.

Try it out!

Compare terms using: AND    OR

List Your Firm With O'Dwyer's

How To Hire A PR Firm
Jack O'DwyerBy Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
Fraser SeitelBy Fraser Seitel
It still makes great good sense for a corporate buyer to be cautious before hiring a public relations agency. Read more...
The 2014 Extending Your Brand to Employees Conference
Strategic Internal Communications Conference
3rd Annual Internal Comms. & Situational Messaging
Corporate Social Media Summit
3rd Internal Branding & Employee Engagement Conference
The Communicator Awards: Deadline March 9, 2012
Reputation Preservation and Crisis Communication Summit (Mar. 5-6) New York

Top PR Firms - 2014 Rankings
rankings17 of Top 25 PR Firms Grew in Double Digits in 2013
Independent PR firms showed strong growth in 2013.  Eight of the ten largest posted double-digit gains as did nine in the 11 to 25 category and 57 in the complete list of 127.
1. Edelman, NY - $734,177,526
2. APCO Worldwide, D.C. - $120,345,400
3. Waggener Edstrom, Wash. - $117,600,000
4. W2O Group, San Fran. - $75,050,000
5. Ruder Finn, NY - $63,249,000
6. MWW Group, NJ - $48,020,000
7. Finn Partners, New York - $44,375,000
8. ICR, CT - $42,445,157
9. Zeno Group, New York - $35,896,998
10. DKC, New York - $32,896,560
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
Become an O'Dwyer's Ranked PR Firm

PR Services & Products
O'Dwyer's 2014 PR Buyer's Guide
Shop in 50 categories:

- Broadcast Monitoring
- Crisis Management
- Editorial Distribution
- Electronic Newsfeeds/ Satellite Services
- Executive Search
- Interactive/Multimedia Services
- Media Training
- Newswires
- Press Release Distribution
- Public Service Announcements

- Radio
- Research
- Satellite Media Tours
- Search Engine Optimization
- Social Media
- Speakers Service
- TV Production
- Video Production & Editing
- Webcasting
- Website Development

See all PR service companies...

Add Your PR Service or Product

Sponsored Links:
E-mail to add your link

Rosica PR Agency – 866-843-5600

Interact Marketing, 888-418-INTERACT

Web Links:
- PR Blogs
- Public Relations/Media
- Newswires
- Networks
- Int'l News
- More News
- Health Resources
- Media Watchdogs
- U.S. Government
- U.S. Newspapers
- U.S. Magazines
O'Dwyer's Newsletter PDF


Edelman - Show Up Differently GroupHigh Outreach Marketing Virtual Summit Strategic Employee Engagement & Internal Brand Activation 2015 SIIA CODiE Awards

Strauss Media Strategies


Subscribe to O'Dwyer's website | Editorial Contacts | Order O'Dwyer Publications | Advertising Info | Contact O'Dwyer's | Terms and Conditions

Copyright © 1998-2014 J.R. O'Dwyer Company, Inc.
271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471 or Toll Free: 866/395-7710