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Wed., Aug. 31, 2016
FH Alum DeVito Heads Digital for Levick
By Editorial Staff
 
kathryn devitoKathryn DeVito, a partner and senior vP for FleishmanHillard's digital practice in Washington, has shuffled to Levick, Washington, D.C., as a senior VP and head of digital.
Category: PR Firms
Wed., Aug. 31, 2016
Consumer Reports Warns on Cellphones
By Jack O'Dwyer
 

Consumer ReportsKeep phone away from head and body, don’t put it in a pants or shirt pocket, and only use when signal is strong, says Consumer Reports. Text when possible.

Category: Healthcare PR
Wed., Aug. 31, 2016
Sony Pictures TV Casts Weitz for PR
By Editorial Staff
 
Stacy WeitzStacy Weitz, senior VP for PMK*BNC, has moved in-house with Sony Pictures Television as VP of corporate communications.
Category: PR Firms
Wed., Aug. 31, 2016
Ruder Finn Adds Healthcare Vet Coyle
By Editorial Staff
 
mary coyleMary Coyle, a healthcare agency vet of Marina Maher, Ogilvy and MSLGroup, has moved to Ruder Finn as senior VP and media relations strategist focused on healthcare.
Category: Healthcare PR
Wed., Aug. 31, 2016
Moroch Acquires Stake in Bond PR
By Editorial Staff
 
bondMoroch Holdings, the parent to 35-year-old Dallas marketing communications agency Moroch Partners and other firms, has acquired a minority stake in New Orleans-based Bond PR & Brand Strategy, which is merging with Moroch's southeast operation as Bond Moroch.
Category: Marketing Communications
Wed., Aug. 31, 2016
Frayed Reputation of Egyptian Cotton; Lambo Tries to Shake Off Macho Image; Small PR Budgets
By Editorial Staff
 

Fashion The frayed reputation of Egyptian cotton (Bloomberg) 

Auto Lamborghini is trying to shake off its macho image (BI) 

Strategy How to make the most of a small PR budget (E. Roderick) 

Shift Sex doesn't always sell - Abercrombie moves toward more wholesome image (CNBC) 

Management How to survive a company scandal you had nothing to do with (HBR) 

Internship Weber Shandwick Seattle is hiring (WS) 

Events How to orchestrate a flawless red carpet (N. Rodrigues)

Media An app becomes a TV show (LR) 

Politics Trump surrogate apologizes for spreading doctored Clinton image (LA Times) 

Category: PR Links
Tue., Aug. 30, 2016
Nuclear Agency Plugs in Castelveter for Communications
By Editorial Staff
 
david castelveterDavid Castelveter, a veteran government and private sector communicator, has moved to the Nuclear Regulatory Commission to direct its office of public affairs.
Category: Public Affairs
Tue., Aug. 30, 2016
Epi-Pen Maker Trying to Repair Reputation
By Ronn Torossian
 
Ronn Torossian Pharmaceutical company Mylan hasn't done the work needed to save its reputation and customer base in the wake of its controversial price hike of lifesaving medical device EpiPen.
Category: Crisis Communications
Tue., Aug. 30, 2016
Native Ads Get More Clicks in 2016
By Jon Gingerich
 

PolarA recent report examined click-through rates and the average time spent looking at native ads, and how that content is currently performing across devices and various publisher verticals.

Category: Marketing Communications
Tue., Aug. 30, 2016
Osgood Exits 'Sunday Morning'
By Editorial Staff
 
charles osgoodCharles Osgood, host of CBS' "Sunday Morning" for the past 22 years, is stepping down at the age of 83.
Category: Media News
Tue., Aug. 30, 2016
3 Brands That with Emotional Conversations in Rio; B2B Marketing Value Proof; Placements in a Non-Stop News Cycle
By Editorial Staff
 

Rio 3 brands that engaged consumers in emotional conversations (M. Lourenci)

Marketing Proof of B2B marketing value does not start with the competition (F. Strong) 

Tactics Getting placement in a non-stop news cycle (A. Perkins) 

Strategy When every day is a holiday, when do you celebrate? (E. Cochrane) 

PR 101 What do reporters really want? We've made it our mission to find out (J. Stehlin) 

Int'l ISIS spokesman killed in Aleppo, group says (CNN) 

Category: PR Links
Mon., Aug. 29, 2016
IKEA in Furniture Recall Crisis
By Ronn Torossian
 
Ronn Torossian IKEA made a small crisis worse when it mishandled the recall of a popular furniture item.
Category: Crisis Communications
Mon., Aug. 29, 2016
Uproar Takes New York
By Editorial Staff
 
lindsay plattsOrlando's Uproar PR has opened a New York outpost, its fourth office, with plans to staff up to 20. 
Category: PR Firms
Mon., Aug. 29, 2016
Event Sponsors' Remorse?
By Arthur Solomon
 
arthur solomonFor sponsors of the Rio Olympics the most important question will not be about sports. It's the same question that all sponsors of mega events ponder: "Did we get our money’s worth?"
Category: Entertainment & Sports PR
Mon., Aug. 29, 2016
Booze Sank Lochte; Alcohol Under Worldwide Attack
By Jack O'Dwyer
 

America BudweiserBoisterous, alcohol-driven behavior by swimmer Ryan Lochte Aug. 14 touched off an incident that dominated Olympics coverage for several days. Alcohol consumption is under new worldwide attack.

Category: Crisis Communications
Mon., Aug. 29, 2016
Resnick to ReviveHealth as EVP
By Editorial Staff
 
lindsay resnickLindsay Resnick, chief marketing officer and EVP for Wunderman Health, to ReviveHealth as executive VP in Nashville.
Category: Healthcare PR

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Commentary:

Tue., Aug. 30
Epi-Pen Maker Trying to Repair Reputation
By Ronn Torossian
Ronn Torossian

Mon., Aug. 29
IKEA in Furniture Recall Crisis
By Ronn Torossian

Mon., Aug. 29
Booze Sank Lochte; Alcohol Under Worldwide Attack
By Jack O'Dwyer
Ryan Lochte

Fri., Aug. 26
Lochte Indicted But Now Reps “Forgiving” Cough Drops
By Jack O'Dwyer
Pine Bros. cough drops

Thu., Aug. 25
Michael Moore Rips Rio, Says Lochte Lynched
By Jack O'Dwyer
Michael Moore

*Find more commentary under these categories:
--Crisis Comms.
--Public Relations
--Professional Dev.
--Public Affairs

 
PR RFPs:

Thu., Aug. 25
Nutrition Resource Seeks PR firmHealthy Dining Finder

Thu., Aug. 25
Connecticut Insurance Exchange Reviews PR, Crisis Helpaccess health

Thu., Aug. 18
'Western Center' Seeks PR HelpNational Western Center

Tue., Aug. 16
Richmond Public Transit Reviews PR
Greater Richmond Transit Company

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP archive

 
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Aug. 29, 2016
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Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
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November: Technology PR
December: Entertainment & Sports PR
 
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