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Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 

  

Mon., Apr. 20, 2015
First Lady Aide Shifts to Edelman
By Kevin McCauley
 

jennifer simonJennifer Simon, who was director of international affairs for Michelle Obama, has joined Edelman's New York office as senior VP in its business + social purpose operation. 

Category: CSR - Corporate Social Responsibility
Mon., Apr. 20, 2015
Hong Kong Hooks Legislative Strategies
By Kevin McCauley
 
hkdcHong Kong Trade Development Council has hired Legislative Strategies to a one-year government relations contract for a lump sum of $333,000.
Category: Foreign government
 
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Mon., Apr. 20, 2015
PR Links of the Day - 4-20-2015
By Greg Hazley
 

Food Kraft to remove synthetic colors, preservatives from mac & cheese (Consumerist) 
Media 2015 Pulitzer Prize winners (Pulitzer.org) 
Social Oh shift! Brand takeaways from #LillyforTarget (E. Winston) 
Crisis BP steps up PR in Gulf (Guardian) 
SEO The Google algorithm is about to crush your content (L. Hoffman) 
PR 101 PR's new media model (E. Feldman) 
Media Police shooting video could cost news outlets thousands to play (Gawker) 
Obit Longtime Green Bay Packers PR director dies at 90 (Journal Sentinel) 
Travel PR campaign creates national buzz for Cincinnati (WKRC) 
Tech A vapid startup mistake: Hiring a PR firm (J. Greathouse)

Healthcare Elmo, US Surgeon General urge kids to get vaccinated (CBS News)

Category: PR Links
Mon., Apr. 20, 2015
Martin Acquires AMDG
By Kevin McCauley
 
The Martin Group, which acquired Travers Collins last year, has now picked up AMDG Public Affairs in its Buffalo home market. The deal becomes effective May 1.
Category: Financial Management
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April 20, 2015
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Mon., Apr. 20, 2015
Fenton Finds Schiegg
By Kevin McCauley
 

nicole schieggNicole Schiegg has joined Fenton in Washington as senior VP to ramp up its health and development offerings.

 
Category: Marketing Communications
Mon., Apr. 20, 2015
OutCast Grows PR for Acorns
By Greg Hazley
 
acornsThe OutCast Agency is guiding PR for Acorns, the fast-growing investment app popular with younger users that rounds up spare change and invests it in various funds.
Category: Financial PR & Investor Relations
Mon., Apr. 20, 2015
PR Exec Saffir Dies
By Jack O'Dwyer
 
leonard saffirLeonard Saffir, executive VP of Porter Novelli International, New York, from 1984-1990, founder of four newspapers and author of three books, died in January in Lake Worth, Fla..
Category: Obituary
Mon., Apr. 20, 2015
McCorkindale Should Not Take CEO of Institute for PR
By Jack O'Dwyer
 

mccorkindaleProf. Tina McCorkindale of Appalachian State University, slated to become CEO of the Institute for PR May 11, should not take that post unless she wants to destroy IPR’s 26-year record of independence.

 
Category: PRSA
Fri., Apr. 17, 2015
Indiana Governor's Communications Director Quits
By Greg Hazley
 
christy denaultChristy Denault, communications director for embattled Indiana Gov. Mike Pence, has resigned to spend more time with her young children.
Category: Public Affairs
Fri., Apr. 17, 2015
Burma Picks Podesta for $840K PR Pact
By Kevin McCauley
 
burmaBurma has hired Podesta Group to an $840K one-year contract to keep it updated on US policies and the overall political scene.
Category: Foreign government
Fri., Apr. 17, 2015
PR Jobs of the Week
By Greg Hazley
 
Communications and PR job listings from odwyerpr.com this week. 
Category: PR Jobs
Fri., Apr. 17, 2015
PR Links of the Day - Apple names Dowling PR chief, To use or not to use press releases...
By Greg Hazley
 
Promotion Apple makes it official, Dowling is new PR chief(Macworld) 
Tools Press Releases: To use or not to use (A. Marcus) 
Health Keepin' it mobile: Health and fitness apps take over (K. Lesak-Greenberg) 
Media Training You've lost your audience - now what? (J. Newman) 
Corporate Why does Elon Musk do so many interviews? (Quora)
RFP Public awareness campaign for pikeminnow sport-reward program (link)
Events San Francisco board approves wild animal performance ban (Reuters) 
Media In defense of the 'worst job' of newspaper reporter (C. Cillizza) 
Measurement How David Rockland dumped his drink on Alicia Keys (Carma) 
Careers Asking for raise? 4 tips for PR pros (N. Halliwell) 
Content 5 paid media tips (Edelman Digital) 
Digital Google embraces mobile in planned search shakeup(Reuters)
Category: PR Links
Fri., Apr. 17, 2015
Don't Let Your Online Video Land You In Court
By Susan Stolov
 

sue sotlovThink you can use that TV news clip in your video, or just a few seconds of that web footage?  Think you can use that stock image? Better think again.

Category: Content
Fri., Apr. 17, 2015
WaggEd Vet Moede to Citizen as CEO
By Greg Hazley
 
jenny moedeJenny Moede, former North America president of Waggener Edstrom, has moved to Portland-based digital agency Citizen as CEO. 
Category: PR Firms
Fri., Apr. 17, 2015
Doctors Want Columbia U. to Bounce TV Celeb Dr. Oz
By Kevin McCauley
 
ozA group of ten top doctors want Columbia University to boot TV celebrity Dr. Mehmet Oz from its faculty for his "repeatedly shown disdain of science and for evidence-based medicine."
Category: Media News
Fri., Apr. 17, 2015
Clinton Spokesman McKenna to Uber PR Post
By Greg Hazley
 
matt mckennaMatt McKenna, spokesman for President Bill Clinton for the past eight years, is joining car service Uber to head North American communications.
Category: Corporate Communications
Thu., Apr. 16, 2015
Weber Shandwick Notches American Cancer Society
By Kevin McCauley
 
acsAmerican Cancer Society has awarded Weber Shandwick its 2015 communications program following a competitive pitch.
Category: Healthcare PR
Thu., Apr. 16, 2015
Hillary Clinton's Unforced PR Error
By Kevin McCauley
 
timeWhat PR genius advised Hillary Clinton to pen an ode to Elizabeth Warren for Time magazine's list of the 100 most influential people in the world?
Category: Public Affairs Commentary
Thu., Apr. 16, 2015
VA Beach Reviews Tourism PR
By Greg Hazley
 
vabeachEast Coast summer hotspot Virginia Beach is reviewing its eight-figure tourism PR and advertising account.
Category: RFPs
Thu., Apr. 16, 2015
Ebola-Ravaged Sierra Leone Hires Glover Park
By Kevin McCauley
 

ebolaSierra Leone, which was hard hit by the Ebola outbreak has hired Glover Park Group to promote its role as a regional leader in western Africa.

Category: Foreign government
 
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2015 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
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October, Healthcare & Medical PR
November: Technology PR
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Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
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O'Dwyer's PR Firm RankingsO'Dwyer's 2015 Ranking of PR Firms Released
Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

 
Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
 
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
 
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