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Mon., Oct. 24, 2016
Oceania Sails to Spring O’Brien
By Jon Gingerich

Oceania Spring O’Brien has been hired by luxury cruise line Oceania Cruises to handle North American PR. 

Category: Travel PR
Mon., Oct. 24, 2016
Since Earned Media Is “Harder" to Obtain, Branded Content Is Needed
By Jack O'Dwyer

Since earned media is getting “harder to gain traction in,” PR people need to make “smart branded content recommendations for clients,” Communications Week was told Oct. 21.

Category: Media News
Fri., Oct. 21, 2016
Missed Opportunity of the 2016 Al Smith Dinner
By Patrick Hirigoyen
Patrick HirigoyenIf Thursday night’s Alfred E. Smith Memorial Foundation Dinner is any indication, our two presidential candidates share a needed room for improvement in one important category: humor.
Category: Public Affairs Commentary
Fri., Oct. 21, 2016
IPG Marketing Properties Maintain Solid Gains
By Jon Gingerich
IPGInterpublic’s CMG marketing and communications unit reported strong revenue growth during 2016's third quarter.
Category: Marketing Communications
Fri., Oct. 21, 2016
It’s Not What You Know, But Who You Know
By Loren Antonio Duran
Loren Antonio DuranReasons why you should pencil some networking events into your social calendar.
Category: Professional Development
Fri., Oct. 21, 2016
Defenders of the Healthcare Brand
By Lisa Kersey
Lisa KerseyHow healthcare communication professionals can drive the top line while protecting the bottom line.
Category: Healthcare PR
Fri., Oct. 21, 2016
Mobile Search Spend Grows in U.S.
By Editorial Staff
IgnitionOne Q3 Digital Marketing ReportIgnitionOne's 2016 Digital Marketing Report for Q3 shows that despite an overall 4% decrease in U.S. paid search spend year-over-year, mobile search spend is up 14%.
Category: Marketing Communications
Fri., Oct. 21, 2016
Can Machines Replace PR People? Maybe.
By Jack O'Dwyer

Communications Week panelistsAutomation in PR, with computers dealing with reporters instead of PR people, was one of the topics at Communications Week, New York, which ends today.

Category: Media News
Fri., Oct. 21, 2016
Buczkowski Becomes UCLA Extension CMO
By Jon Gingerich
Michael A. Buczkowski Michael A. Buczkowski has been named CMO of continuing education institution UCLA Extension.
Category: Personnel Appointments
Fri., Oct. 21, 2016
Joele Frank Maintains Deal PR Lead Through Q3
By Editorial Staff
The Deal - Top M&A PR advisorsJoele Frank, Wilkinson Brimmer Katcher kept pace atop M&A PR advisors in the US through the third quarter, advising 79 transactions so far this year.
Category: M&A
Thu., Oct. 20, 2016
Santa Monica Seeks Marketing Help
By Jon Gingerich

Santa MonicaSanta Monica is looking for a marketing agency to provide marketing and community outreach services.

Category: RFPs
Thu., Oct. 20, 2016
North American Revenues at Publicis Continue to Slide
By Jon Gingerich

PublicisOverall growth was down and organic growth slowed to a trickle at Publicis Groupe for the third quarter of 2016.

Category: Marketing Communications
Thu., Oct. 20, 2016
Healthy Reputations Essential in Healthcare
By Gil Bashe
Gil BasheKristie Kuhl Pharma companies that forget they co-exist within the health ecosystem along with physician, payer, policymaker and the patient sectors are placing their reputations at risk.
Category: Healthcare PR
Thu., Oct. 20, 2016
INK & ROSES Takes a Stroll With BABYZEN
By Editorial Staff
BABYZen strollerLifestyle, beauty and consumer health PR specialist INK & ROSES is now AOR for BABYZEN, maker of luxury baby strollers.
Category: Lifestyle PR
Thu., Oct. 20, 2016
Leggio Logs On as CMO of Flashpoint
By Editorial Staff
Jennifer LeggioJennifer Leggio brings 20 years of experience in security and tech marcom to Flashpoint's team of "white hat hackers and intel geeks" specializing in business risk intelligence.
Category: Corporate Communications
Thu., Oct. 20, 2016
Krupp Pitches for Prelude
By Jon Gingerich
PreludeKrupp Kommunications has been named agency of record for fertility startup Prelude.
Category: News of Accounts
Thu., Oct. 20, 2016
Will 2017 Be an Unlucky Year?; NFL Ratings Dip Blamed on London, Thursday Games; FBI Dir. Comey Has Shredded the Agency's Rep
By Editorial Staff
BloombergBusinessweek article on where the next financial crisis might come fromEconomy Next year ends in 7 and that may be an unlucky number (BloombergBusinessweek)

Sports NFL ratings dip blamed on games in London and on Thursday nights (Bleacher Report)

Reputation FBI director Comey has shredded his agency's once-vaunted reputation (Standard-Times)

Trump Maryland blogger fires back at Melania Trump's "SLAPP suit" (Wash. Post)

Trump/Clinton When character is in season (Wash. Times)

Social Media NPR's factual reporting and Facebook engagement boost ratings/traffic (Columbia Journalism Review)

(1 reader comment)
Category: PR Links
Wed., Oct. 19, 2016
MMGY Global Acquires NJFPR
By Jon Gingerich
MMGYNJFPRMMGY Global has acquired New York-based NJFPR to form a new entity: NJF, an MMGY Global Company.
Category: Travel PR
Wed., Oct. 19, 2016
#NeverTrump App Lets You Trade Your Vote
By Editorial Staff
#NeverTrump appThe app caters to those who don't like Clinton, but also think Trump is the worst case scenario.
Category: Social Media
Wed., Oct. 19, 2016
PR Lessons From the Political Campaign
By Arthur Solomon
arthur solomonThe Donald Trump/Billy Bush “Access Hollywood” saga offers several truisms that apply to the PR profession today. (2 reader comments)
Category: Public Affairs Commentary

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Commentary &
Prof. Development:
Thu., Oct. 20
Healthy Reputations Essential in Healthcare
By Gil Bashe &
Kristie Kuhl
Gil BasheKristie Kuhl

Wed., Oct. 19
Understanding the Executive Power of the President
By Robert Dilenschneider
Robert Dilenschneider

Wed., Oct. 19
PR Lessons From the Political Campaign
By Arthur Solomonarthur solomon

Wed., Oct. 19
Keeping Pace in an Evolving Marketplace
By Dan Martin
Dan Martin

Tue., Oct. 18
PR’s Role in Patient Engagement
By Sharon Reis
Sharon M. Reis

Tue., Oct. 18
Year-End Tax Planning and Developments
By Richard Goldstein
Richard Goldstein

Mon., Oct. 17
HP Job Cuts May Hurt Brand
By Ronn Torossian
Ronn Torossian

Mon., Oct. 17
Marketing Medical Cannabis, Like it’s Medicine
By Jonathan Bloom
Jonathan Bloom

Fri., Oct. 14
Communicating Healthcare in a Mobile-First World
By Johnathon Briggs
Johnathon Briggs

Thu., Oct. 13
Why the VP Debate Could be a Four-Year Story
By Arthur Solomon
arthur solomon

Tue., Oct. 11
Trump is Running Out of Time to Sell His Story
By Bodine Williams
Bodine Williams

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

Mon., Oct. 17
Redmond, WA Wants Creative Services
City of Redmond

Fri., Oct. 14
Compton Calls for Comms.
City of Compton

Tue., Oct. 11
FL Airport Seeks PR Pitches
Northwest Florida Beaches Int'l Airport

Thu., Oct. 6
Nassau Health Care Seeks Ad Agency

Wed., Oct. 5
Hawaii Calls for PR Services
Hawaii Tourism Authority

Tue., Oct. 4
Upstate NY DOT Seeks Broadcast, Media Buying Help
Warren County Tourism Department

Mon., Sep. 19
Port of Browsville Eyes PR
Port of Brownsville, TX

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP

Edelman Trust Barometer Edelman Trust Barometer 2013
5WPR NYC Public Relations Firm
Mediaco by Weber Shandwick
O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
Full ranking of firms >>
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January, PR Buyer's Guide/Crisis Comms.
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March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
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Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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