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O'Dwyer's PR Firm RankingsO'Dwyer's 2015 Ranking of PR Firms Released
Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 

  

Wed., Apr. 1, 2015
LensCrafters Focuses on Cooney Waters
By Kevin McCauley
 
lens craftersLensCrafters has signed a one-year pact following a competitive pitch with CooneyWaters Unlimited for a national communications initiative to promote vision healthcare.
Category: Healthcare PR
Wed., Apr. 1, 2015
Seidman Moves to Glover Park
By Kevin McCauley
 
rob seidmanRob Seidman, a top Republican politico, has joined Democratic-heavy Glover Park Group, as VP in its government affairs practice.
Category: Public Affairs
 
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Wed., Apr. 1, 2015
Blog: Personal privacy in a data-driven world
By Jon Gingerich
 
patriot actAmericans are growing increasingly wary of government intrusion into their private communications. What's needed to assuage Americans’ personal privacy fears is a bottom-up review of surveillance efforts.
Category: PR Commentary
Wed., Apr. 1, 2015
Club Med Books Current for PR
By Greg Hazley
 
club medCurrent Lifestyle Marketing has picked up Club Med's PR account after an RFP review.
Category: Travel PR
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March 30, 2015
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Wed., Apr. 1, 2015
Sloane Aids MGM Proxy Challenge
By Greg Hazley
 
bellagioActivist investor Land and Buildings has engaged proxy and PR support as it pushes a slate of four director nominees for the MGM Resorts International board and a split of the company.
Category: Financial PR & Investor Relations
Wed., Apr. 1, 2015
PR Links of the Day - 4-01-2015
By Greg Hazley
 
Measurement The new frontier: PR and advertising working together (A. Jeffrey) 
EconDev Lead with your weakest data point (A. Levine) 
Gossip PR mogul Richard Edelman splitting from wife of 28 years(NY Post) 
Infographic The differences b/t Meerkat and Periscope (M. Hay) 
Marketing Amazon’s marketing genius in debuting futuristic buttons before April Fools’ Day (Adweek) 
April 1 What is fake on the Internet today (Wash Post) 
Int'l Trends in media and comms. in the Middle East (A. Kasper) 
April 1 Thirtieth anniversary of Sports Illustrated’s Sidd Finch story (SI) 
Luxury Designer branded homes draw Miami home buyers (AP) 
Crisis Germanwings crash casts pall on Lufthansa anniversary (NY Times) 
Finance eBay SVP-comms. unloads $1.3M worth of stock (Octa) 
Politics Why a GOP gambit backfired in Indiana (New Yorker)
Category: PR Links
Wed., Apr. 1, 2015
De Blasio's Image Maven Exits
By Kevin McCauley
 
Rebecca Kirszner Katz is exiting her role as special advisor to New York Mayor Bill deBlasio for a partner slot at Hilltop Public Solutions.
Category: Government
Wed., Apr. 1, 2015
People's Boehm Leads DKC Digital Unit
By Greg Hazley
 
kristin boehmKristin Boehm, deputy editor of People.com, has shifted to DKC to direct the New York-based firm's DKC Connect digital unit.
Category: PR Firms
Wed., Apr. 1, 2015
A PR Person Should Always Say...
By Arthur Solomon
 
solomonA honest and open relationship between client and PR firm executive is the key to open the door to bigger budgets and personal success. Here are some statements that every PR person should say to a client.
Category: PR Commentary
Wed., Apr. 1, 2015
Comedian Black Blasts Westhampton Jewish Boundary
By Jack O'Dwyer
 

Lewis BlackComedian Lewis Black, a regular on TV, Broadway, the movies and nightclubs, blasted the proposed eruv Jewish boundary in Westhampton Beach as a violation of separation of church and state.

 
Category: Public Affairs
Tue., Mar. 31, 2015
National Peanut Board Cracks Open MarComm RFP
By Kevin McCauley
 
Natl Peanut BoardThe National Peanut Board is gearing up for a review of its advertising, marketing and PR campaigns this summer in Atlanta.
Category: RFPs
Tue., Mar. 31, 2015
Blog: Angie's List Serves as Model Corporate Citizen
By Kevin McCauley
 
Angie's ListKudos to Indianapolis-based Angie's List for its forceful response to Indiana's Orwellian-named Religious Freedom Restoration Act, anti-gay and lesbian law. Hoosier State now known for something more than love of basketball.
Category: PR Commentary
Tue., Mar. 31, 2015
Charter Acquires Bright House
By Kevin McCauley
 
Charter Communications is buying a majority stake in Bright House Networks, the country's No. 6 cable TV operator, from Advance/Newhouse Partnership for $10.4B.
Category: Media News
Tue., Mar. 31, 2015
PR Firms Need to Work on Mobile-Friendliness
By John O'Dwyer
 

Google mobile-friendly websitesOnly 55 of 96 websites belonging to the PR firms in O’Dwyer’s 2015 rankings meet Google’s mobile-friendly criteria, according to a study by Didit Communications.

Category: Technology PR
Tue., Mar. 31, 2015
Amazon Hires Airline Pilot Lobbyist For Drone Unit
By Kevin McCauley
 
Amazon droneSean Cassidy, who was top lobbyist at the Air Line Pilots Assn. has moved to Amazon to handle its emerging package delivery by drone service.
Category: Lobbying
Tue., Mar. 31, 2015
NYT Names Wilson Digital Guru
By Kevin McCauley
 

Kinsey WilsonKinsey Wilson, who joined the New York Times as strategy & innovation editor last month from NPR, has been named executive VP/product & technology.

Category: Media News
Tue., Mar. 31, 2015
Cablevision Bids Buck for Daily New
By Kevin McCauley
 
James DolanCablevision Systems Corp. CEO Jim Dolan plans to bid $1 for the New York Daily News.
Category: Media News
Tue., Mar. 31, 2015
Weight Watchers Trims Ad, PR Roster
By Greg Hazley
 

wwStruggling Weight Watchers has trimmed its agency roster of Weiden + Kennedy (advertising) and Ketchum (PR).

Category: Food & Beverage PR
Mon., Mar. 30, 2015
Newlink Brings Juan Valdez Back
By Kevin McCauley
 
juan valdezNewlink America is bringing back Juan Valdez, the iconic logo/character of Colombian coffee, to the US to guide the opening of units his cafes.
Category: consumer
Mon., Mar. 30, 2015
Howie Schultz Goes Over the Cliff
By Fraser Seitel
 
seitelStarbucks' "Race Together" boondoggle ranks as one of the worst communications campaigns in modern history. It showcases the need for PR people to stand up to the whims of strong-headed CEOs.
Category: PR Commentary
 
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PR Buyer's Guide & Profiles of Crisis Communications Firms
 
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2015 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Services & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
 
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
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O'Dwyer's PR Firm RankingsO'Dwyer's 2015 Ranking of PR Firms Released
Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

 
Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
 
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
 
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