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O'Dwyer's Inside News of Public Relations & Marketing Communications - Healthcare & Medical PR: Oct. '15
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O'Dwyer's PR Firm Rankings Magazine Oct. '15 Healthcare
PR Issue

84 pages, profiles of 60 firms specializing in healthcare PR, articles by experts in the field, plus ranking of healthcare PR firms by fees.


Tue., Oct. 6, 2015
Reddit Launches News Vehicle
By Jon Gingerich
UpvotedPopular web aggregator Reddit today unveiled its newest property, a standalone news site titled Upvoted.
Category: Media News
Tue., Oct. 6, 2015
The most critical benchmark in the PR industry -- an update
By Richard Goldstein
richard golsteinThere are many benchmarks in the PR industry. One benchmark that is critical to the success of a PR firm, however, is Revenue Per Professional.
Category: Financial Management
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Today's Poll:
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The mass shooting in Oregon will:
Prompt Congress to act
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Tue., Oct. 6, 2015
MWWPR Taps McCauley as VP, Editorial Services
By Matthew Schwartz
Kevin McCauleyMcCauley will be responsible for editorial development, content creation, marketing, white papers and executive communications for MWWPR and its clients.
Category: Personnel Appointments
Tue., Oct. 6, 2015
Fantasy Sports Business Has Some Explaining to Do
By Matthew Schwartz

Fantasy Sports imageAs regulators circle the wagons, the reputation of two major fantasy leagues is at stake.  

Category: Crisis Communications
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Tue., Oct. 6, 2015
Staff Buyouts Set to Begin at Tribune
By Jon Gingerich
Tribune PublishingA sweeping employee buyout program is expected to roll out at Tribune Publishing, which owns daily news vehicles the Los Angeles Times, the Chicago Tribune, and the Baltimore Sun.
Category: Media News
Tue., Oct. 6, 2015
Handicapping 5 Major Social Platforms
By Bob Pearson

Bob PearsonIncremental innovation among social channels is making a major impact on how we communicate, shape behavior and, ultimately, sell our products or services. 

Category: Social Media
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'15 Directory
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Tue., Oct. 6, 2015
Sard Mounts PR Defense for HeartWare
By Greg Hazley
heartwareHeartWare International, which tangling with an activist investor opposed to its $860M acquisition of Valtech Cardio, is relying on Sard Verbinnen & Co. for PR support.
Category: M&A
Tue., Oct. 6, 2015
Blog: Clinton Ad Speaks PR Volumes
By Matthew Schwartz

Hillary ClintonIf only McCarthy’s office could appreciate that Hillary Clinton plays hardball and, let’s be honest, has a touch of Teflon that would probably make Ronald Reagan jealous.

Category: Public Affairs Commentary
Tue., Oct. 6, 2015
The Critical Importance of Giving Patients a Voice
By Karen Moore
Karen MooreWith the presidential election a year away, we can count on three things: an onslaught of campaign ads, hilarious Saturday Night Live candidate parody sketches, and a deluge of debate regarding the future of healthcare in the United States.
Category: Healthcare PR
Tue., Oct. 6, 2015
'Variety' appoints Dea Lawrence as CMO
By Matthew Schwartz

Dea LawrenceLawrence is responsible for driving Variety’s global branding and communications strategy.

Category: Personnel Appointments
Tue., Oct. 6, 2015
Sitrick Takes Oxis Board Slot
By Greg Hazley
michael sitrickLos Angeles crisis and financial PR maven Michael Sitrick is in line for a board seat with Oxis International, the Tampa-based marijuana sector biotech developing immunotherapries to treat cancer.
Category: Corporate Communications
Tue., Oct. 6, 2015
PR Links: B2B Content Marketing's Poor Grade; Sports PR; Twitter's Moments...
By Greg Hazley
B2B Survey finds tough grades on B2B content marketing (F. Strong)

Sports PR guru who posted racist tweet surfaces in fantasy sports scandal (NY Post) 

Sports British PR guy has best reaction after NFL star storms out of press conference (Independent) 

Tech Twitter launches Moments to capture, well, moments (C. Thilk) 

PR 101 What PR can learn from 'Star Wars' (Z. Evans) 

Int'l Why the US is so bad at countering ISIS propaganda (Vox)

Int'l Public Diplomacy is not propaganda (PDC)
Category: PR Links
Mon., Oct. 5, 2015
Blog: Politicos Praise, Deride Trans-Pacific Partnership
By Jon Gingerich
Trans-Pacific PartnershipTrade ministers today came together to sign a landmark agreement that sets historic trade standards between the United States and 11 other Pacific Rim nations.
Category: Public Affairs
Mon., Oct. 5, 2015
National Press Club Puts Rockwell Painting in Play
By Matthew Schwartz

Norman Rockwell Country EditorJohn Hughes, president of the National Press Club, said in a blog post that the decision to sell the painting does not mean the club and the institute are “desperate” for money.

Category: Associations
Mon., Oct. 5, 2015
MWWPR Acquires Berk Communications
By Matthew Schwartz
MWWPR & BerkBerk Communications will become an independent subsidiary of MWWPR and continue to operate under its own name.
Category: M&A
Mon., Oct. 5, 2015
Saudi Investment Authority Tabbed Edelman
By Greg Hazley
Abdullatif-bin-Ahmed-Al-OthmanThe Saudi Arabian General Investment Authority engaged Edelman for PR support as it made a pitch that the Saudi economy is attractive for investment and diversifying in September.
Category: International
Mon., Oct. 5, 2015
Understanding Marketing Automation for Healthcare
By Nicole Wojno
Nicole WojnoMarketing automation is a great way for communicators to drive brand awareness, and should be strategically integrated into all marketing and PR efforts, connecting everything you do in digital spaces for healthcare clients.
Category: Healthcare PR
Mon., Oct. 5, 2015
American Apparel Files for Bankruptcy
By Matthew Schwartz

American ApparelInvestors have lost confidence altogether: American Apparel’s stock has dropped to penny stock amid the company’s financial problems.

Category: Crisis Communications
Mon., Oct. 5, 2015
Chase Works Digital for Makovsky
By Jon Gingerich
Justin ChaseFormer Hypertonic president Justin Chase has joined Makovsky as Chief Digital Officer and Executive Vice President.
Category: Personnel Appointments
Mon., Oct. 5, 2015
Mondelēz International Taps Dyer for VP, Global Communications
By Matthew Schwartz
Russ DyerDyer is responsible for all strategic communications plans and oversees the worldwide external and internal communication activities for the global snacking company.
Category: Personnel Appointments
O'Dwyer's Newsletter
O'Dwyer's October Healthcare & Medical PR Magazine O'Dwyer's October Healthcare & Medical PR Magazine
Oct. '15
Profiles of Healthcare & Medical PR Firms
O'Dwyer's Sept. Beauty & Fashion PR Magazine O'Dwyer's Sept. Beauty & Fashion PR Magazine
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Profiles of Beauty/Fashion & Lifestyle PR Firms
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Aug. '15
Profiles of Financial PR/IR & Professional Services PR Firms
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Profiles of Travel & Tourism PR Firms
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PR Firm Rankings Special Issue
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Oct. '15 Healthcare & Medical PR Magazine

O'Dwyer's magazine, now in its 29th year, is the #1 publication for PR and marketing communications pros.

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2015 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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O'Dwyer's PR Firm RankingsO'Dwyer's 2015 Ranking of PR Firms Released
Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
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