Glover Park is handling communications for AstraZeneca Pharmaceuticals regarding the controversial "inversion" tax dodge issue that has received great play of late due to the wave of European acquisition plays by US companies Pfizer, Walgreen's, Mylan, AbbVie and others.
News sites deemed "credible" are visitors are the best platforms for "sponsored content" or "native advertising," according to a survey of 5,000 respondents conducted by Edelman Berland and Interactive Advertising Bureau.
The strategic communications office for the 34,000-student University of California-Davis is taking proposals to establish a pool of firms and contractors to handle PR, writing, marketing strategy and related services.
Publicis Groupe suffered a 16.9% plunge in first-half net to $352M on flat revenues of $4.5B due to cancellation or postponement of campaigns and lousy economic conditions in Europe and emerging markets.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.