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O'Dwyer's Inside News of Public Relations & Marketing Communications - Healthcare & Medical PR: Oct. '15
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O'Dwyer's May '15 PR Firm Rankings Magazine O'Dwyer's Oct. '15 Healthcare & Medical PR Magazine
O'Dwyer's PR Firm Rankings Magazine Oct. '15 Healthcare
PR Issue

84 pages, profiles of 60 firms specializing in healthcare PR, articles by experts in the field, plus ranking of healthcare PR firms by fees.


Thu., Oct. 8, 2015
Ogilvy PR Taps Marshall Manson as UK CEO
By Matthew Schwartz
The move follows the recent promotion of Michael Frohlich to CEO of the agency’s EMEA region.
Category: Personnel Appointments
Thu., Oct. 8, 2015
The Stevens Groups Promotes Jachetti to Senior Partner
By Matthew Schwartz

Rich JachettiJachetti joined the firm as senior associate last January.

Category: Personnel Appointments
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Today's Poll:
Joe, Run
Is Joe Biden ready to jump into the race for President?
Yes, has a good message
No, will sully his rep
Not yet, wait to see Hillary's results in early primaries
View past polls
Snapshots - 10/17/08
Weber Shandwick
Thu., Oct. 8, 2015
5 PR Tips for Winning the Request For Proposal (RFP) Competition
By Matthew Schwartz
Ronn TorossianIt’s fierce competition to get your RFP across the plate. Here are some tips on how to boost the odds to land that account.
Category: RFPs
Thu., Oct. 8, 2015
Report: Growth Rate of Mobile Use Finally Slowing Down
By Jon Gingerich
The average amount of time Americans spend on their mobile devices has increased every year. Now, that rate of growth may be slowing, according to a new report by eMarketer.
Category: consumer
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Sep. 21, 2015
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Snapshots - 10/17/08
Thu., Oct. 8, 2015
Grayling to Power World Energy Congress PR
By Greg Hazley
wecThe World Energy Congress, the triennial global energy sustainability confab, has plugged in Grayling to guide communications for the 2016 event slated for Istanbul.
Category: International
Thu., Oct. 8, 2015
Libraries Can and Should Fill Media Void
By Jack ODwyer

Pope Francis, WesthamptonThe battle in the Hamptons over whether the East End Eruv Assn. has the “civil right” to place Jewish symbols on utility poles has exposed weaknesses in institutions including the courts, media, libraries and schools.

Category: Public Affairs
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'15 Directory
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Thu., Oct. 8, 2015
Univ of Toledo Seeks Reputation Boost
By Greg Hazley
univ of toledoThe University of Toledo, the 23,000-student Ohio institution, is reaching out for reputation advice.
Category: RFPs
Thu., Oct. 8, 2015
PR Accounts on the Move
By Greg Hazley
jdaNew PR business wins this week across the industry, led by Matter Communications' win of JDA Software Group after a competitive pitch. 
Category: News of Accounts
Wed., Oct. 7, 2015
Gallup to Drop Out of 2016 Primary Polls
By Jon Gingerich
GallupGallup announced today that it would not participate in polling data regarding the 2016 presidential primary elections.
Category: Public Affairs
Wed., Oct. 7, 2015
AP Scribe Frommer Heads Sports PR Unit at DSG
By Greg Hazley
fred frommerFred Frommer, a former Associated Press writer who covered sports and politics from Washington, has joined Dewey Square Group in the capital to counsel clients in its new sports business unit.
Category: Public Affairs
Wed., Oct. 7, 2015
Google Unveils Plan to Speed up Mobile Internet
By Jon Gingerich
GoogleGoogle has unveiled a plan to make ads, graphics and content run faster on the mobile web, with the introduction of a new open source initiative.
Category: Content
Wed., Oct. 7, 2015
Healthcare's New Era of Consolidation, Collaboration
By Nicole Cottrill
Nicole CottrillThe healthcare industry’s current evolution is being driven by reform, fluctuating reimbursement, innovations in care, and the evolving needs of people at every stage of life.
Category: Healthcare PR
Wed., Oct. 7, 2015
Ex-WHB Attorney Demands Library President Resign
By Jack ODwyer

Herman BishopHermon Bishop, former attorney for Westhampton Beach, has demanded that WH Library president Joan Levan resign because she has violated her post by circulating nominating petitions for the WHB Village board.

Category: Public Affairs
Wed., Oct. 7, 2015
Millennials Value Transparency, Social Causes
By Christine O'Dwyer
Ebonie Johnson CooperGet rid of the fluff to reach the 83.1M strong Millennial population, according to Racepoint Global’s Ebonie Johnson Cooper.
Category: Social Media
Wed., Oct. 7, 2015
Stanford Dean Gets Crisis Education from Edelman
By Greg Hazley
garth salonerGarth Saloner, the dean of Stanford's graduate business school who resigned in September amid a lawsuit by a former professor, is relying on Edelman for crisis PR counsel.
Category: Crisis Communications
Wed., Oct. 7, 2015
PR Links: Philly's Post-Pope PR Fallout; Your Client Hates You; The Casual Approach to Reaching Millennials...
By Greg Hazley

Travel Philadelphia's PR disaster tarnishes its second-class self-image (G. Matusky) 

Clients Your client hates you and you don't even know it (A. Saxe) 

Marketing The casual approach to Millennial marketing (L. Petrosky) 

Corporate No PR campaign will save Walmart from being 'Exhibit A' of bad worker policies (R. Trumka) 

Fashion 4 things this PR girl wants fashion bloggers to know (S. Mintle) 

Media 'I want to get on Buzzfeed!' is replacing 'I want to be on Oprah!' (A. Hanson) 

Healthcare FDA needs a communications AdComm (M. Senak) 

Finance 4 types of activist investors and how to spot them (D. Romito) 

Data The plural of anecdote is not data (K. Lioy) 

Category: PR Links
Tue., Oct. 6, 2015
Reddit Launches News Vehicle
By Jon Gingerich
UpvotedPopular web aggregator Reddit today unveiled its newest property, a standalone news site titled Upvoted.
Category: Media News
Tue., Oct. 6, 2015
The most critical benchmark in the PR industry -- an update
By Richard Goldstein
richard golsteinThere are many benchmarks in the PR industry. One benchmark that is critical to the success of a PR firm, however, is Revenue Per Professional.
Category: Financial Management
Tue., Oct. 6, 2015
MWWPR Taps McCauley as VP, Editorial Services
By Matthew Schwartz
Kevin McCauleyMcCauley will be responsible for editorial development, content creation, marketing, white papers and executive communications for MWWPR and its clients.
Category: Personnel Appointments
O'Dwyer's Newsletter
O'Dwyer's October Healthcare & Medical PR Magazine O'Dwyer's October Healthcare & Medical PR Magazine
Oct. '15
Profiles of Healthcare & Medical PR Firms
O'Dwyer's Sept. Beauty & Fashion PR Magazine O'Dwyer's Sept. Beauty & Fashion PR Magazine
Sep. '15
Profiles of Beauty/Fashion & Lifestyle PR Firms
O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine
Aug. '15
Profiles of Financial PR/IR & Professional Services PR Firms
O'Dwyer's Travel & Tourism PR Magazine O'Dwyer's Travel & Tourism PR Magazine
Jul. '15
Profiles of Travel & Tourism PR Firms
O'Dwyer's June Multicultural & Int'l PR Magazine O'Dwyer's June Multicultural & Int'l PR Magazine
Jun. '15
Profiles of Multicultural/Diversity & Int'l PR Firms
O'Dwyer's May PR Firm Rankings Magazine O'Dwyer's May PR Firm Rankings Magazine
May '15
PR Firm Rankings Special Issue
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Apr. '15
Profiles of Broadcast Media Services Cos. & Social Media PR Firms
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Mar. '15
Profiles of Food & Beverage PR Firms
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Feb. '15
Profiles of Environmental PR & Public Affairs Firms
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Jan. '15
PR Buyer's Guide & Profiles of Crisis Communications Firms
O'Dwyer's December Entertainment & Sports PR Magazine O'Dwyer's December Entertainment & Sports PR Magazine
Dec. '14
Profiles of Entertainment & Sports PR Firms
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Nov. '14
Profiles of Technology PR Firms
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Oct. '15 Healthcare & Medical PR Magazine

O'Dwyer's magazine, now in its 29th year, is the #1 publication for PR and marketing communications pros.

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2015 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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'15 directory
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O'Dwyer's PR Firm RankingsO'Dwyer's 2015 Ranking of PR Firms Released
Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
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