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O'Dwyer's August '16 Financial PR/Investor Relations and Professional Services PR MagazineDec. '16 Entertainment & Sports PR Magazine
Articles by thought leaders plus firms specializing in this area are profiled.



Thu., Dec. 8, 2016
Koch Network Launches PR Firm
By Jon Gingerich
Freedom PartnersThe advocacy network backed by billionaire industrialist brothers Charles and David Koch has added a PR firm to its roster.
Category: Public Affairs
Thu., Dec. 8, 2016
Kempner Names Werner MWWPR Pres
By Editorial Staff
Bret WernerMWWPR CEO Michael Kempner has promoted chief client officer Bret Werner to president as part of revised management structure.
Category: Personnel Appointments
Thu., Dec. 8, 2016
Ruder Finn Buys Hong Kong Digital Shop
By Jon Gingerich

Ruder FinnRuder Finn has acquired Hong Kong-based digital marketing consultancy Daylight Partnership. It will be integrated into the agency's digital group, RFI Studios.

Category: Marketing Communications
Thu., Dec. 8, 2016
LEVICK Joins Crisis Alliance
By Editorial Staff
CLCALEVICK is the newest member of The Crisis & Litigation Communicators’ Alliance, an international network of independent, owner-managed firms specializing in litigation PR.
Category: Crisis Communications
Thu., Dec. 8, 2016
W2O Group Acquires Sentient Interactive
By Jon Gingerich
W2OW2O Group has acquired Morristown, NJ-based digital marketing shop Sentient Interactive.
Category: Marketing Communications
Thu., Dec. 8, 2016
InkHouse Taps Harrison to Lead Tech Practice
By Editorial Staff
Ed HarrisonVeteran Ed Harrison has been picked by the B2B technology PR firm to head business development for its east coast office.
Category: Technology PR
Thu., Dec. 8, 2016
Wells Fargo, Trump Give 'PR' a Pummeling
By Tom Madden
Tom MaddenThe prospect of handling PR for the troubled bank and President-elect Trump is akin to what a mountain climber must feel while gazing up at an alluring snow-capped Mt. Everest.
Category: PR Commentary
Thu., Dec. 8, 2016
2017: The Year Independently Owned Agencies Will Thrive
By Ronn Torossian
Ronn Torossian Independent PR agencies better are able to guide clients toward marketing initiatives that make sense for them and PR initiatives that work best for their brands.
Category: Professional Development
Thu., Dec. 8, 2016
Top NYT Editor Lydia Polgreen to Huff Post
By Jack O'Dwyer

Lydia PolgreenLydia Polgreen, editorial director, New York Times Global, has joined Huffington Post as editor-in-chief, succeeding founder Arianna Huffington, who sold HP to AOL in 2011 for $311 million.

Category: Media News
Thu., Dec. 8, 2016
Can Blendle Convince People to Pay for Journalism; Inkhouse (Still) Supports Overtime Law; Reebok's 'Perfect Never' Campaign Isn't So Perfect
By Editorial Staff
Blendle appMedia Can Blendle convince people to pay for journalism (Oberver)

PR's Rep Why InkHouse (still) supports the overtime law (Beth Monaghan)

Branding Reebok's "perfect never" campaign isn't so perfect (Steve Cody)

Mobile Chatbots, assistants and other mobile game-changers (The Drum)

Social Media The evolving role of social media and technology (Landis Comms.)

Prof. Dev. PR in the not-too-distant future (Rick Gould on LinkedIn)

Merry Xmas Lefty PR firms keep canceling Christmas over Trump win (NY Post)
Category: PR Links
Wed., Dec. 7, 2016
Megaphone Reps Electors Planning Not to Vote for Trump
By Editorial Staff
Megaphone StrategiesWash., D.C., PR firm Megaphone Strategies says it’s working with Republican electors who don’t plan on voting for Trump Dec. 19.
Category: Public Affairs
Wed., Dec. 7, 2016
Martin Inducted Into ICCO Hall of Fame
By Jon Gingerich
Jack Martin Hill+Knowlton Strategies global chairman and CEO Jack Martin was inducted into the International Communications Consultancy Organization’s Hall of Fame.
Category: PR Awards
Wed., Dec. 7, 2016
Osborn Barr Acquires Paramore
By Jon Gingerich

Osborn Barr Osborn Barr has acquired Nashville digital creative agency Paramore Digital.

Category: PR Firms
Wed., Dec. 7, 2016
Russo to Lead FH Media Relations Division
By Jon Gingerich
Laura RussoLaura Russo has been chosen to lead FleishmanHillard’s newly updated media relations practice.
Category: Personnel Appointments
Wed., Dec. 7, 2016
PRGN Grows, Debuts New Look
By Editorial Staff

PRGNPublic Relations Global Network adds firms from Belgium, Bulgaria, Canada, Denmark and Lithuania along with unveiling a new logo for the global PR and marketing communications group.

Category: PR Groups
Wed., Dec. 7, 2016
Brandon Agency Becomes Hook + Gaff AOR
By Jon Gingerich
Hook + Gaff The Brandon Agency has been named agency of record for luxury sport watch maker Hook + Gaff Watch Company.
Category: Beauty & Fashion PR
Wed., Dec. 7, 2016
Mfa Promotes Three
By Editorial Staff
MfaWith an eye toward retaining leadership talent, Mfa Marketing and PR has promoted Samantha Lacher, Cynthia Patnode and Amelie Bruzat.
Category: Travel PR
Wed., Dec. 7, 2016
Warner Bros. Names Morentin Comms. EVP
By Jon Gingerich

Liz Morentin Warner Bros. Records has named Liz Morentin executive vice president of communications and media.

Category: Entertainment & Sports PR
Wed., Dec. 7, 2016
AbMac Staffs Up on Both Coasts
By Editorial Staff
Abernathy MacGregor staffersAbernathy MacGregor has added three senior VPs in New York, San Francisco and Los Angeles.
Category: Financial PR & Investor Relations
Wed., Dec. 7, 2016
SEO & PR Go Together; Crisis of Trust on Madison Ave.; Exxon's Failing PR Strategy
By Editorial Staff
Search Engine OptimizationDigital Mktg. It takes two to tango: why SEO is the left foot and PR the right (Media Update)

Adv. A crisis of trust on Madison Avenue (Bloomberg)

Crisis Exxon's failing PR strategy (Bloomberg)

Fake news The "post-truth" era (Ruder Finn)

Fake news Disinformation, not fake news, got Trump elected, and it is not stopping (The Intercept)

Trump Taiwan call is an opportunity, not a crisis (National Review)

Writing Tips for PR pros looking to produce more effective copy (Forbes)
Category: PR Links

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Commentary &
Prof. Development:
Thu., Dec. 8
Wells Fargo, Trump Give 'PR' a Pummeling
By Tom Madden
Tom Madden

Thu., Dec. 8
2017: The Year Independently Owned Agencies Will Thrive
By Ronn TorossianRonn Torossian

Tue., Dec. 6
Why the Times Should Hire a Pro-Trump Columnist
By Fraser Seitel
Fraser Seitel

Tue., Dec. 6
Chief Storyteller: The Newest Member of the C-Suite
By Rachel Spielman
Rachel Spielman

Tue., Dec. 6
Adding Purpose-Driven Partnerships to Your Game Plan
By Steve Mann
Steve Mann

Mon., Dec. 5
Faltering Press, PR Are in a "Pickle"
By Jack O'Dwyer
Ronn Torossian

Mon., Dec. 5
Breitbart and Kellogg’s at War
By Ronn Torossian
Ronn Torossian

Fri., Dec. 2
Wearing Blinders: The Sports Sponsors Playbook
By Arthur Solomon
Arthur Solomon

Fri., Dec. 2
NY Post Sees Traffic Problem But Has No Solutions
By Jack O'Dwyer
Ronn Torossian

Thu., Dec. 1
A Vote is Only the Beginning of Democracy
By Joe Honick
Joe Honick

Mon., Nov. 28
Anti-Trump Journalist Group Has Banquet Sans Humble Pie
By Jack O'Dwyer
Ronn Torossian

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations


Mon., Nov. 28
Rhode Island Issues RFPs
Rhode Island Commerce Corporation

Tue., Nov. 22
BK Navy Yard Wants Site Redesign
By Jon Gingerich
Brooklyn Navy Yard Development Corporation

Fri, Nov. 11
Barbados Tourism Looks for Agency of Record in US
Barbados RFP

Fri., Nov. 4
Vidalia Onion Committee Requests Marketing Proposals
Vidalia Onion Committee

Thu., Nov. 3
Wiki Education Foundation Wants Communications Help
Wiki Education Foundation

Fri., Oct. 28
AR Dept. of Parks and Tourism Seeks AOR
Arkansas Department of Parks and Tourism

Thu., Oct. 20
Santa Monica Seeks Marketing Help
Santa Monica

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP

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O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. APCO Worldwide, D.C. - $119,858,300
2. WE, Wash. - $98,782,000
3. W2O Group, San Fran. - $95,010,000
4. Ruder Finn, NY - $74,000,000
5. Finn Partners, New York - $71,481,000
6. LEWIS, San Fran. - $68,585,000
7. ICR, CT - $56,208,757
8. Zeno Group, New York - $47,343,821
9. PadillaCRT, New York - $34,813,666
10. Global Strategy, New York - $31,000,000
Full ranking of firms >>
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2017 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
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June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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