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Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 

  

Tue., Jul. 7, 2015
Japanese Free PR Pro Hamp
By Kevin McCauley
 
julie hampJapanese authorities plan to release former Toyota PR chief Julie Hamp, who was jailed June 18 for allegedly importing an illegal painkiller into the country.
Category: Corporate Communications
Tue., Jul. 7, 2015
Blog: Starbucks Gouges Consumers!!!
By Kevin McCauley
 
starbucksStarbucks raises prices by one percent as CEO Howie Schultz wants to provide maximum value to customers. Wait a second, did he say raise or cut?
Category: Corporate Communications
 
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Tue., Jul. 7, 2015
Time Inc. Hits Acquisition Trail
By Kevin McCauley
 
Time Inc. has scooped up InVNT, an experiential live media, digital, brand creative services outfit, to add more events capability to the magazine company.
Category: Media News
Tue., Jul. 7, 2015
US Tourism Push Reboots Ad Agency Search
By Greg Hazley
 
brand usaBrand USA, the tourism entity that promotes travel to the US, has rebooted its search for a global advertising agency of record after suspending the process amid a search for a chief marketing officer.
Category: RFPs
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Tue., Jul. 7, 2015
Edelman PR Squires Saudi Exec for Levant Suez
By Kevin McCauley
 
abdulaziz-al-harbiEdelman handled US visit of a Saudi businssman under contract from Levant Suez Consulting, which services the needs of the 'one percent,' especially those in the Middle East.
Category: Foreign government
Tue., Jul. 7, 2015
Westhampton Kills Trustee Benefits; Hears Eruv $$ Threat
By Jack O'Dwyer
 

whbThe new board of Westhampton Beach, meeting for the first time last night, ended medical/dental benefits for trustees. It also heard 10-minutes by Jack O’Dwyer on the multi-million dollar threat posed by backers of an eruv Jewish religious boundary in WHB.

Category: Public Affairs
Tue., Jul. 7, 2015
Labor Costs Cut Into PR Firm Profitability
By Greg Hazley
 
rick gouldPR agency profitability inched up to 16.2% last year, a marginal climb from 2013 but still below pre-recession levels of nearly 20%, according to an annual survey by Gould+Partners.
Category: PR Firms
Tue., Jul. 7, 2015
5W Works to Nix Iran Nuke Deal
By Kevin McCauley
 

rally5W Public Relations is promoting the "Stop Iran Now" rally set for New York's Times Square July 22 designed to kill the nuclear deal currently negotiated between Iran and world powers.

 
Category: Crisis Communications
Tue., Jul. 7, 2015
Douglass Reports to Bloomberg Media to Head Comms
By Greg Hazley
 
linda douglassLinda Douglass, a former journalist and Obama administration alum who stepped down as head of communications for Atlantic Media in 2013, is moving to Bloomberg Media to head global communications.
Category: Corporate Communications
Tue., Jul. 7, 2015
PR Links of the Day - 7-07-2015
By Greg Hazley
 
Crisis Home of Subway pitchman Jared Fogle raided (MSN) 
Response How Subway can recover from Jared (CNBC) 
Jargon Baffled by office buzzwords (NY Times) 
Sports FIFA spent more on its PR movie than Women's World Cup payouts (Mashable) 
Crisis HSBC fires six employees for making mock-ISIS video(CNN Money) 
Redux Paula Deen in hot water again (Fast Co.) 
Tools 10 ways PR can leverage LinkedIn (R. Iliff) 
Tech Old tricks just don't do it for Ellen Pao (J. Pepper)
Category: PR Links
Tue., Jul. 7, 2015
Longbrake Takes U. of Chicago PR Post
By Kevin McCauley
 
John Longbrake will become VP-communications at the University of Chicago on Aug. 24, replacing Julie Peterson, who did an eight-year stint there.
Category: Associations
Mon., Jul. 6, 2015
UN's HeforShe Campaign Calls on PR Firms to Elevate 'Movement'
By Greg Hazley
 
emma watsonThe United Nations gender equality campaign HeForShe is searching for a PR agency to help take the social hit to the next level.
Category: RFPs
Mon., Jul. 6, 2015
Estonia Targets US for e-Residents
By Kevin McCauley
 
estoniaEstonia is seeking a PR firm to help promote its e-residency project in the US.
Category: Foreign government
Mon., Jul. 6, 2015
PR Links of the Day
By Greg Hazley
 
Content Comparing the ROI of content marketing and native advertising (K. Libert) 
Content Native advertising isn't the only paid content blurring the lines of journalism (L. Hoffman) 
Crisis BP's oil slicked reputation remains despite settlement(WSJ)
Trends The elevation of PR: From content to relationships (D. Tisch) 
Crisis How WestJet is winning the PR battle in the face of bomb threats (Daily Mail) 
Food A timely pivot for Whole Foods (P. Gillott) 
Corporate Company blogs should be news sources for reporters and customers (L. Menchaca) 
PA Democrats want Indiana gov to release PR records (AP) 
Digital Unmasking PR exec as a Wikipedian (Examiner)
Category: PR Links
Mon., Jul. 6, 2015
Blog: Media Spur Misperception of Upswing in Female CEOs
By Kevin McCauley
 
ceoMedia may be responsible for people believing there are more female CEOs than there really are, according to Weber Shandwick's recently released "The Female CEO Reputation Premium?" survey.
Category: Public Relations
Mon., Jul. 6, 2015
Media Intelligence is Key for Travel and Tourism PR
By Mark Thabit
 

mark thabitTravelers rely more on technology now than ever, and as we move deeper into the 21st century, that reliance will only grow, affecting how we search for value, convenience, discovery, and experience.

 

Category: Travel PR
Mon., Jul. 6, 2015
American Apparel Unveils Latest Wrinkle in Survival Plan
By Kevin McCauley
 
american apparelAmerican Apparel today announced a store-closing $30M cost-cutting program in the next phase of the Los Angeles-based retailer's revival plan.
Category: Corporate Communications
Mon., Jul. 6, 2015
AP White House Scribe Pickler Heads to PR
By Greg Hazley
 
nedra picklerProlific Associated Press political reporter Nedra Pickler has jumped to PR ahead of the 2016 presidential campaign.
Category: PR Firms
Mon., Jul. 6, 2015
Joele Frank Books Police Bodycam Maker Sale
By Greg Hazley
 
bodycamThe Safariland Group, the police and military equipment maker said to be working toward an initial public offering, engaged Joele Frank for PR support of its late-June acquisition of police body camera maker VIEVU.
Category: Financial PR & Investor Relations
Mon., Jul. 6, 2015
Steelers Open Press Policy Is Lesson for PR Clients
By Jack O'Dwyer
 

lynchPress practices of the Pittsburgh Steelers, which have won an award of the Professional Football Writers of America, show that flow of information and flow of money are related. PR people can use this example to encourage clients to loosen their lips.

Category: PR Commentary
 
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2015 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
 
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
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O'Dwyer's PR Firm RankingsO'Dwyer's 2015 Ranking of PR Firms Released
Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

 
Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
 
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
 
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