Inside News of PR & Marketing Communications

Last Updated: Wed., Jan. 17, 2018 @ 5:45 pm

Instagram was Social Media Star of 2017

Wed., Jan. 17, 2018

By Jon Gingerich

InstagramFacebook remains king of the social media networks, but new estimates for worldwide social media usage show Instagram quickly gaining ground and accounting for an increased share of users globally.

Fox News Ranks as Most “Objective” News Source

Wed., Jan. 17, 2018

By Kevin McCauley

Knight FoundationWhile Americans hold a more negative than positive view of the news media (43 percent vs. 33 percent), Fox News ranks as the most objective information source, according to a Gallup/Knight Foundation survey. (1 reader comment)

Sen. Flake Blasts Trump for Assault on Truth, Free Press

Wed., Jan. 17, 2018

By Kevin McCauley

Jeff FlakeRepublican Senator Jeff Flake took the Senate floor today to attack the White House for enshrining “alternative facts” in the American lexicon to justify deceit and for its “unrelenting daily assault on the constitutionality-protected free press.” (2 reader comments)

News of Firms

Wed., Jan. 17, 2018

By Steve Barnes

Neil FooteCommunicationsMatch, PR search firm, teams with National Black PR Society in bid to bolster diversity in PR sector… InkHouse forms GoodInk CSR arm… Germinder + Assocs. launches “Power of Pink: A Personal Story” initiative focused on women’s storytelling… Thorn Run Partners unveils TRP Engage platform for government relations.

Global Strategy Group Opens Seattle CSR Hub

Wed., Jan. 17, 2018

By Kevin McCauley

Josh ChaitinGlobal Strategy Group has opened a Seattle office under the leadership of Josh Chaitin to hub its corporate social responsibility operations.

People on the Move

Wed., Jan. 17, 2018

By Steve Barnes

Kate MitchellAPCO Worldwide adds Kate Mitchell, a Weber Shandwick, MSL Group veteran... Prosper picks Chevon Hicks for strategic advisor role... rbb Communications names Lauren Bernat advertising czar... Pepperjam taps Matt Gilbert, ex-Kinetic chief, CEO.

Is Cry for PR Diversity Different This Time?

Wed., Jan. 17, 2018

By Rick Gould

Rick GouldThe latest groundswell for diversity in the U.S. marketing sector seems more genuine and ambitious than previous industry inclusivity efforts. (4 reader comments)

Tips for Gaining Instagram Followers

Wed., Jan. 17, 2018

By Anthony Coggine

Anthony Coggine Being creative with meaningful content and paying attention to your target market are sure-fire ways to gain Instagram followers naturally, without having to pay for them. (1 reader comment)

Prime Policy Group Speaks for ‘Dreamers’

Tue., Jan. 16, 2018

By Kevin McCauley

Prime PolicyPrime Policy Group is working with the American Immigration Council as it seeks a bipartisan legislation alternative to President Trump’s decision to kill the Deferred Action for Childhood Arrivals immigration status, which covers nearly 800,000 people, in March. (1 reader comment)

Commentary

The Devil and Ms. Barry

Tue., Jan. 16, 2018

By Eric Starkman

Eric StarkmanCondé Nast’s decision to bring on a "digital expert" with no background in magazine publishing as Glamour’s newest editor-in-chief isn’t the best strategy for saving the struggling magazine brand.

Smith Bolsters APCO West Coast Operations

Tue., Jan. 16, 2018

By Kevin McCauley

Tim SmithTim Smith, who was executive VP at Edelman, has joined APCO Worldwide as managing director in Seattle to spearhead the DC-based firm’s West Coast push.

Accounts in Transit

Tue., Jan. 16, 2018

By Steve Barnes

Life Sciences CorridorLaVoieHealthScience takes on metro Boston's Life Sciences Corridor... Dodge Communications bolsters client roster... McGrath/Power lands Silver Creek Valley Country Club.

Arjuna Pulls Resolution as Citi Commits to Gender Pay Equity

Mon., Jan. 15, 2018

By Kevin McCauley

Arjuna CapitalArjuna Capital today withdrew its shareholder proposal on gender pay equity slated for Citigroup's proxy statement following news that the banking giant is committed to closing the pay gap for women and US minorities.

People on the Move

Mon., Jan. 15, 2018

By Steve Barnes

Mark VeverkaAbernathy MacGregor nabs Sitrick's Veverka for senior VP post... Markstein adds Schumann, Black... Hennes Communications gets new minority owner... Allison+Partners hires Schneidau, Harbin.

Global Vision Focuses on Taiwan

Mon., Jan. 15, 2018

By Kevin McCauley

Global VisionTaiwan has signed Global Vision Communications to a $560K contract to provide lobbying, PR and strategic communications services.

GCI's Engel to energi PR

Mon., Jan. 15, 2018

By Kevin McCauley

Stephanie EngelStephanie Engel, senior VP-consumer at GCI Canada, has shifted to energi PR as senior VP-client services. (1 reader comment)

Media Moves

Mon., Jan. 15, 2018

By Steve Barnes

RodaleHearst Swings ax at Rodale… Facebook's Sandberg, Twitter's Dorsey wish The Mouse House adieu… Crocker exits Daily Beast after plagiarism allegations.

De La Cruz Sails from Carnival

Mon., Jan. 15, 2018

By Kevin McCauley

Jennifer de la CruzJennifer de la Cruz, a nearly 30-year veteran of Carnival Cruise Line, is stepping down Jan. 26.