Inside News of PR & Marketing Communications

Last Updated: Fri., Dec. 8, 2017 @ 5:27 pm

Ads Motivate Millennials More Than Older Generations

Fri., Dec. 8, 2017

By Jon Gingerich

ClutchA recent study suggests that Millennials are more likely to trust marketing messages and to make a purchase after seeing or hearing an advertisement about a product than older generations.

Ashcroft Summons Hawksbill for Qatar Work

Fri., Dec. 8, 2017

By Kevin McCauley

Bob FergusonEx-Attorney General John Ashcroft's fim summons The Hawksbill Group, which was co-founded by a trio of top General Motors executives, for help on Qatar. (1 reader comment)

Trump Ranks as PR's Biggest Winner, Loser in '17

Fri., Dec. 8, 2017

By Steve Barnes

TrumpDonald Trump is the biggest PR winner—and loser—of 2017 according to a survey of more than 1,000 U.S. adults commissioned by Bospar PR. (1 reader comment)

Print Media More Trustworthy than Digital

Fri., Dec. 8, 2017

By Jon Gingerich

Fake NewsU.S. consumers find print media to be a safer, more secure and trusted medium than its digital counterpart in virtually every way, according to a recent survey. (1 reader comment)

News of PR Firms

Fri., Dec. 8, 2017

By Steve Barnes

Michael KempnerMWWPR chief Michael Kempner elected Manhattan Chamber of Commerce chairman... Crosby Marketing Communications takes "Best of Maryland" trophies... MCS Healthcare PR moves to new Basking Ridge, NJ, headquarters.

King Cruises to CLIA

Fri., Dec. 8, 2017

By Kevin McCauley

Megan Barber KingMegan King, who spent the 13 years at Porter Novelli, has joined Cruise Lines International Assn., as senior VP strategic communications & research.

People on the Move

Fri., Dec. 8, 2017

By Steve Barnes

Stephen MoeglingHailey Sault, healthcare/cause shop, hires Stephen Moegling as senior VP-growth… Pierpont Communications promotes Brian Banks to CFO and Chris Jones to senior VP… Vested recruits Lauren Pozmanter, who was PR chief at Worldwide Business Research.

Glover Park Bids to Score 2026 World Cup

Thu., Dec. 7, 2017

By Kevin McCauley

United Bid CommitteeGlover Park Group represents the United Bid Committee of the US, Mexico and Canada in its effort to host the 2026 FiFA World Cup soccer championship.

Keystone Inks $450K Pact with Eastern Libya

Thu., Dec. 7, 2017

By Kevin McCauley

Ari MittlemanKeystone Strategic Advisors has inked a $450K one-year pact with the governor of Eastern Libya, which is under the control of renegade General Khalifa Haftar and based in Benghazi. (1 reader comment)

Weber Shandwick Adds Digital Firm Duo

Thu., Dec. 7, 2017

By Kevin McCauley

Andy PolanskyWeber Shandwick today announced the acquisition of a pair of New York-based digital marketing, data science and business intelligence firms to expand the Interpublic unit’s technology/analytics capabilities.

 

Commentary

Infrastructure Paves Way for Advertisingís Comeback

Thu., Dec. 7, 2017

By Kevin McCauley

andrew essexTraditional advertising is obsolete. America’s crumbling roads, bridges, interstates, railroad stations and airports are the new whitespace for creative directors and advertising copywriters. (1 reader comment)

Marketers Take $300B Hit from 'Plain Packaging' Laws

Thu., Dec. 7, 2017

By Steve Barnes

coca cola logoFood and beverage brands stand to lose almost $300 billion if “plain packaging” laws similar to those recently enacted for tobacco products in several countries were applied to alcohol, sugary drinks, confectionery and savory snacks. (1 reader comment)

Media Moves

Thu., Dec. 7, 2017

By Steve Barnes

Leslie MoonvesCBS orders round of layoffs, buyouts... Voice of America, Radio Free Europe/Radio Liberty branded as 'foreign agents' in retaliatory move by Russia... Brian Sullivan upped to president of Fox Networks Group.

25 Years of Connecting the Dots

Thu., Dec. 7, 2017

By Joan Auritt

Joan AurittThe one constant throughout all of the seismic shifts in technology and news entities is story. And it’s the stories we tell that will see us through the next technological upheaval.

Lee Weinstein Writes Book on Getting Most From Life

Thu., Dec. 7, 2017

By Steve Barnes

Lee WeinsteinLee Weinstein, president of PR Boutiques International and Weinstein PR, has written a book aimed at helping people get more out of their lives by making a plan and staying with it. (1 reader comment)

Aerojet Hires Bounced Pentagon Spokesperson

Wed., Dec. 6, 2017

By Kevin McCauley

Steve WarrenSteve Warren, 28-year Army veteran who handled communications and PA duties for the Pentagon before being pushed out  this summer, has joined Aerojet Rocketdyne as chief communications officer. (1 reader comment)

Lipman Leaves USAT To Promote Book

Wed., Dec. 6, 2017

By Kevin McCauley

Joanne LipmanJoanne Lipman is stepping down as chief content officer/editor-in-chief of USA Today at the end of the year to focus on her upcoming book, “That's What She Said,” which focuses on closing the workplace gender gap. (1 reader comment)

Consumer Facing Media is Critical Support to B2B Publicity

Wed., Dec. 6, 2017

By Paula Conway

Paula ConwayLimiting branding efforts for B2B clients to the trade press is a missed opportunity for communicators, who can often expand their outreach efforts with great success by leveraging consumer outlets as well.

AMI Stands By Embattled Content Chief

Wed., Dec. 6, 2017

By Steve Barnes

Dylan HowardAmerican Media, which publishes titles including the National EnquirerMen’s Journal and Us Weekly, says that chief content officer Dylan Howard has the company’s “full support” following what it calls “baseless” allegations of sexual misconduct. (1 reader comment)