Contact O'Dwyer's: 271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471 or Toll Free: 866/395-7710
O'Dwyer's Inside News of Public Relations & Marketing Communications - Healthcare & Medical PR: Oct. '15
 Sign In | Subscribe | Free E-Mail Newsletter rss,facebook,twitter
Boardroom Communications inc.
rss facebook twitter Sign-Up for O'Dwyer's Weekly E-mail Newsletter

O'Dwyer's May '15 PR Firm Rankings Magazine O'Dwyer's Oct. '15 Healthcare & Medical PR Magazine
O'Dwyer's PR Firm Rankings Magazine Oct. '15 Healthcare
PR Issue

84 pages, profiles of 60 firms specializing in healthcare PR, articles by experts in the field, plus ranking of healthcare PR firms by fees.


Tue., Oct. 6, 2015
Sitrick Takes Oxis Board Slot
By Greg Hazley
michael sitrickLos Angeles crisis and financial PR maven Michael Sitrick is in line for a board seat with Oxis International, the Tampa-based marijuana sector biotech developing immunotherapries to treat cancer.
Category: Corporate Communications
Mon., Oct. 5, 2015
Blog: Politicos Praise, Deride Trans-Pacific Partnership
By Jon Gingerich
Trade ministers today came together to sign a landmark agreement that sets historic trade standards between the United States and 11 other Pacific Rim nations.
Category: Public Affairs
Subscribe & Get Our Monthly Magazine for FREE!
Today's Poll:
CNN website screenshot
The mass shooting in Oregon will:
Prompt Congress to act
Cause states to act
Embolden pro & anti-gun PR
Have no impact
View past polls
Snapshots - 10/17/08
Weber Shandwick
Mon., Oct. 5, 2015
National Press Club Puts Rockwell Painting in Play
By Matthew Schwartz

Norman Rockwell Country EditorJohn Hughes, president of the National Press Club, said in a blog post that the decision to sell the painting does not mean the club and the institute are “desperate” for money.

Category: Associations
Mon., Oct. 5, 2015
MWW Acquires Berk Communications
By Matthew Schwartz
MWW & BerkBerk Communications will become an independent subsidiary of MWWPR and continue to operate under its own name.
Category: M&A
O'Dwyer's NL
Sep. 21, 2015
O'Dwyer's Newsletter O'Dwyer's Newsletter
Back issues
Snapshots - 10/17/08
Mon., Oct. 5, 2015
Saudi Investment Authority Tabbed Edelman
By Greg Hazley
Abdullatif-bin-Ahmed-Al-OthmanThe Saudi Arabian General Investment Authority engaged Edelman for PR support as it made a pitch that the Saudi economy is attractive for investment and diversifying in September.
Category: International
Mon., Oct. 5, 2015
Understanding Marketing Automation for Healthcare
By Nicole Wojno
Nicole WojnoMarketing automation is a great way for communicators to drive brand awareness, and should be strategically integrated into all marketing and PR efforts, connecting everything you do in digital spaces for healthcare clients.
Category: Healthcare PR
O'Dwyer's Directory of PR Firms
O'Dwyer's Directory of PR Firms
Download PDF of
'15 Directory
O'Dwyer's Directory of PR Firms
Mon., Oct. 5, 2015
American Apparel Files for Bankruptcy
By Matthew Schwartz

American ApparelInvestors have lost confidence altogether: American Apparel’s stock has dropped to penny stock amid the company’s financial problems.

Category: Crisis Communications
Mon., Oct. 5, 2015
Chase Works Digital for Makovsky
By Jon Gingerich
Justin ChaseFormer Hypertonic president Justin Chase has joined Makovsky as Chief Digital Officer and Executive Vice President.
Category: Personnel Appointments
Mon., Oct. 5, 2015
Mondelēz International Taps Dyer for VP, Global Communications
By Matthew Schwartz
Russ DyerDyer is responsible for all strategic communications plans and oversees the worldwide external and internal communication activities for the global snacking company.
Category: Personnel Appointments
Mon., Oct. 5, 2015
Study Breaks Down Millennials' News Habits
By Matthew Schwartz
Mllennial Generation reportWhen it comes to how they consume and share news and information, millennials can be an elusive bunch.
Category: Marketing Communications
Mon., Oct. 5, 2015
Why Effective Writing Always Trumps Safe Writing
By Tom Jones
Tom JonesPredictable, formulaic writing constitutes a significant percentage of the daily press releases produced by healthcare companies and their agencies.
Category: Healthcare PR
Mon., Oct. 5, 2015
What Medical Marijuana Teaches Us About Disruption
By Mark Thabit
Mark ThabitCalifornia blazed a trail when it legalized medical marijuana in 1996. Today, nearly half the country — 23 states and Washington, D.C. — permit medical marijuana use, and 11 of those have passed their legislation since 2010.  However, controversy around the issue remains thick.
Category: Healthcare PR
Mon., Oct. 5, 2015
Hamptons Fight Pits Stonewallers vs. Web, Free Speech
By Jack ODwyer

Westhampton LibraryThe battle of Westhampton Beach citizens vs. village and library officials is a case study in whether legal/stonewalling tactics can defeat aroused citizens who use modern communications tools. A showdown is set for Thursday at 7 p.m.

Category: Public Affairs
Mon., Oct. 5, 2015
Senior PR Exec Hubbell Heads to Coastal Risk Startup
By Greg Hazley
robert hubbellRobert Hubbell, a veteran corporate and agency communicator who left Cantor Fitzgerald last December as managing director of global communications and marketing, has moved to geospatial analytics startup Coastal Risk Consulting in a VP role.
Category: Corporate Communications
Mon., Oct. 5, 2015
No Pride in 'I Told You So' on Iran
By Joe Honick
joe honickThere is no maturity and should be no pride in the oft used and abused expression "I told you so," but US outreach to Iran conjures such feelings.
Category: Public Diplomacy
Mon., Oct. 5, 2015
PR Links: Wales Won't Let Wikipedia Become a 'PR Platform'; Merkel Says VW Hasn't Hurt Germany's Image....
By Greg Hazley
Wikipedia Wales vows to 'not let Wikipedia become a PR platform' (The Drum)

Media Third CBS News PR staffer to depart (TV Newser)

Failing Venezuela paying multiple American PR firms to polish image (R. Torossian) 

Crisis Merkel says VW scandal has not hurt Germany's reputation as good place for business (Reuters) 

PA Federal agency pays Edelman to ask reporters for 'messaging' help (Wash Post)

Finance How Twitter can teach IPO aspirants what 'going public' really means (D. Evanson) 

Obit Al Abrams, Motown records' first publicist, at 74 (NY Times)

Sports Should media be granted NFL locker room access? (Sporting News)
Category: PR Links
Fri., Oct. 2, 2015
NYCEDC's Branham Finds Fenton
By Jon Gingerich
Ben BranhamNYCEDC executive vice president Ben Branham has moved to Fenton, where he assumes the role of managing director for the progressive firm's New York City office.
Category: Personnel Appointments
Fri., Oct. 2, 2015
Verizon Dials Up Mobile Video Service
By Matthew Schwartz
Go90 appOnline video doesn’t have to be prohibitively expensive. It should be conversational, with a relevant message and devoid of marketing-and-sales jargon.
Category: PR Videos
Fri., Oct. 2, 2015
Vatican Clarifies Pope's Meeting With Kentucky Clerk
By Matthew Schwartz
Pope FrancisIt’s what any good PR operation does when there’s erroneous (or fuzzy) information circulating about your brand or client: Correct the information quickly and don’t leave the media any wiggle room.
Category: Public Relations
Fri., Oct. 2, 2015
Blog: Clinton Gears up for 'SNL'
By Matthew Schwartz

Hillary ClintonFrom a communications perspective, trying to personalize Clinton seems like an uphill battle. After all, she’s been in the public eye for nearly 25 years, most recently as U.S. Secretary of State. 

Category: Public Relations
O'Dwyer's Newsletter
O'Dwyer's October Healthcare & Medical PR Magazine O'Dwyer's October Healthcare & Medical PR Magazine
Oct. '15
Profiles of Healthcare & Medical PR Firms
O'Dwyer's Sept. Beauty & Fashion PR Magazine O'Dwyer's Sept. Beauty & Fashion PR Magazine
Sep. '15
Profiles of Beauty/Fashion & Lifestyle PR Firms
O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine
Aug. '15
Profiles of Financial PR/IR & Professional Services PR Firms
O'Dwyer's Travel & Tourism PR Magazine O'Dwyer's Travel & Tourism PR Magazine
Jul. '15
Profiles of Travel & Tourism PR Firms
O'Dwyer's June Multicultural & Int'l PR Magazine O'Dwyer's June Multicultural & Int'l PR Magazine
Jun. '15
Profiles of Multicultural/Diversity & Int'l PR Firms
O'Dwyer's May PR Firm Rankings Magazine O'Dwyer's May PR Firm Rankings Magazine
May '15
PR Firm Rankings Special Issue
O'Dwyer's April Broadcast & Social Media Magazine O'Dwyer's April Broadcast & Social Media Magazine
Apr. '15
Profiles of Broadcast Media Services Cos. & Social Media PR Firms
O'Dwyer's March Food & Beverage PR Magazine O'Dwyer's March Food & Beverage PR Magazine
Mar. '15
Profiles of Food & Beverage PR Firms
O'Dwyer's Magazine O'Dwyer's February Environmental PR & Public Affairs Magazine
Feb. '15
Profiles of Environmental PR & Public Affairs Firms
O'Dwyer's January PR Buyer's Guide O'Dwyer's January PR Buyer's Guide
Jan. '15
PR Buyer's Guide & Profiles of Crisis Communications Firms
O'Dwyer's December Entertainment & Sports PR Magazine O'Dwyer's December Entertainment & Sports PR Magazine
Dec. '14
Profiles of Entertainment & Sports PR Firms
O'Dwyer's November Technology PR Magazine O'Dwyer's November Tecnology PR Magazine
Nov. '14
Profiles of Technology PR Firms
O'Dwyer's March Food & Beverage PR Magazine
O'Dwyer's magazine back issues to 2011
O'Dwyer's Newsletter
O'Dwyer's 2015 PR Firm Rankings
Edelman - Show Up Differntly Edelman Trust Barometer Edelman Trust Barometer 2013
Finn Partners
G2 Crowd
inVentiv Health: Salu-Team
2016 SIIA CODiE Awards

O'Dwyer's PR Magazine
O'Dwyer's Magazine O'Dwyer's Magazine

Oct. '15 Healthcare & Medical PR Magazine

O'Dwyer's magazine, now in its 29th year, is the #1 publication for PR and marketing communications pros.

Advertise With O'Dwyer's
2015 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
Subscribe to O'Dwyer's Magazine

Find The Right PR Firm
O'Dwyer's Directory of PR Firms
Download PDF of
'15 directory
O'Dwyer's Directory of PR Firms O'Dwyer's Directory

- Alphabetically
- Geographically
- PR Specialty

2011 O'Dwyer's Directory of PR Firms 2011 O'Dwyer's Directory of PR Firms O'Dwyer's Directory of PR Firms

O'Dwyer's is the
#1 source for researching outside PR counsel.

Add your firm to our online database and let O’Dwyer’s help you to expand your PR firm locally, nationally and globally.

O'Dwyer's is the only place you can look up a company (e.g., Apple, Nike, Starbucks) and determine its outside PR counsel.

Try it out!

Compare terms using: AND    OR

List Your Firm With O'Dwyer's

How To Hire A PR Firm
Jack O'DwyerBy Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
Fraser SeitelBy Fraser Seitel
It still makes great good sense for a corporate buyer to be cautious before hiring a public relations agency. Read more...
The 2014 Extending Your Brand to Employees Conference
Strategic Internal Communications Conference
3rd Annual Internal Comms. & Situational Messaging
Corporate Social Media Summit
3rd Internal Branding & Employee Engagement Conference
The Communicator Awards: Deadline March 9, 2012
Reputation Preservation and Crisis Communication Summit (Mar. 5-6) New York

O'Dwyer's PR Firm RankingsO'Dwyer's 2015 Ranking of PR Firms Released
Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
Become an O'Dwyer's Ranked PR Firm
Cision State of Media 2015

PR Services & Products
O'Dwyer's Magazine O'Dwyer's Magazine
Shop in 50 categories:

- Broadcast Monitoring
- Crisis Management
- Editorial Distribution
- Electronic Newsfeeds/ Satellite Services
- Executive Search
- Integrated Marketing & PR
- Interactive/Multimedia Services
- Media Training
- Newswires
- Press Release Distribution
- Public Service Announcements

- Radio
- Research
- Satellite Media Tours
- Search Engine Optimization
- Social Media
- Speakers Service
- TV Production
- Video Production & Editing
- Webcasting
- Website Development

See all PR service companies...

Add Your PR Service or Product

Sponsored Links:
E-mail to add your link

Rosica PR Agency – 866-843-5600

Interact Marketing, 888-418-INTERACT

Web Links:
- PR Blogs
- Public Relations/Media
- Newswires
- Networks
- Int'l News
- More News
- Health Resources
- Media Watchdogs
- U.S. Government
- U.S. Newspapers
- U.S. Magazines
O'Dwyer's Newsletter PDF


Edelman - Show Up Differently GroupHigh Outreach Marketing Virtual Summit Strategic Employee Engagement & Internal Brand Activation 2015 SIIA CODiE Awards 2015 SIIA CODiE Awards Crisis Response Pro PR Summit - San Francisco 2016 SIIA CODiE Awards G2 Crowd, Write a Review, Get a $15 Amazon Gift Card

Boardroom Communications inc.


Subscribe to O'Dwyer's website | Editorial Contacts | Order O'Dwyer Publications | Advertising Info | Contact O'Dwyer's | Terms and Conditions

Copyright © 1998-2015 J.R. O'Dwyer Company, Inc.
271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471 or Toll Free: 866/395-7710