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O'Dwyer's Inside News of Public Relations & Marketing Communications - Technology PR: Nov. '15
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O'Dwyer's Nov. '15 Technology PR Magazine O'Dwyer's Nov. '15 Technology PR Magazine
O'Dwyer's PR Firm Rankings Magazine Nov. '15 Technology
PR Issue

64 pages, profiles of 43 firms specializing in tech PR, articles by experts in the field, plus ranking of technology PR firms by fees.


Tue., Nov. 24, 2015
Rutland Regional Medical Center Names Gerianne Smart Marketing and PR Manager
By Matthew Schwartz

Gerianne SmartPrior to joining Rutland Regional, Smart owned and operated Smart Communication and was director of marketing and communications for ECHO Lake Aquarium and Science Center.

Category: Personnel Appointments
Tue., Nov. 24, 2015
Colorado PR Institution Bill Kostka Dies at 81
By Greg Hazley
bill kostkaBill Kostka Jr., who inherited and grew Denver's first PR agency over a 45-year career, died Nov. 22. He was 81.
Category: Obituary
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PR Quote of
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“One must be frank to be relevant.”

--Corazon Aquino
Snapshots - 10/17/08
Weber Shandwick
Tue., Nov. 24, 2015
Weber Shandwick Opens Office in Brasilia
By Matthew Schwartz

BrasiliaWeber Shandwick’s expanding network in Brazil includes offices in Rio de Janeiro, São Paulo and Alphaville.

Category: PR Firms
Tue., Nov. 24, 2015
The 'Beaver' Becomes Spokesperson for 'Diabetes Solution Kit'
By Matthew Schwartz

Jerry MathersJerry Mathers, the 'Beaver' for folks of a certain age, will appear on TV and radio ads starting this month.

Category: Healthcare PR
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Nov. 23, 2015
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Tue., Nov. 24, 2015
Bitcoin Transactions and PR
By Richard Goldstein
Richard GoldsteinMany companies are accepting the bitcoin as currency. Some of these companies include Dell, Intuit, Microsoft, and, to name a few. Will PR firms be on the list of companies accepting this form of currency?
Category: Financial Management
Tue., Nov. 24, 2015
Gordon Conley, JWT PR Vet, Dies at 92
By Greg Hazley
J Walter ThompsonGordon Conley, a journalist and veteran PR executive at J. Walter Thompson’s PR operation, died Oct. 26 of natural causes. He was 92.
Category: Obituary
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'15 Directory
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Tue., Nov. 24, 2015
Ogilvy's Taylor Takes DC Reins for Fenton
By Greg Hazley
trish taylorTrish Taylor, senior VP in Ogilvy PR Washington's social change practice, has moved to Fenton to head its D.C. office as managing director.
Category: PR Firms
Tue., Nov. 24, 2015
PR Accounts: Renaissance NY, Arcadia Healthcare, Bandago, Colorado Edu Association...
By Greg Hazley
Renaissance HotelBusiness wins at MGA Media, Branstyle Comms., Red PR, ReviveHealth, Brandware, Airfoil, Weber Shandwick, TrizCom, Walt & Company...
Category: News of Accounts
Tue., Nov. 24, 2015
Hajdak Flows to Aqua America to Head Comms
By Greg Hazley
stacey hajdakStacey Hajdak, chief corporate comms. and public affairs officer for the Department of Defense's Defense Logistics Agency Troop Support, has moved to water utility giant Aqua America to head communications.
Category: Corporate Communications
Tue., Nov. 24, 2015
PR Links: Pfizer Defends Inversion Deal; China PR Payola; Periscope and Pharma...
By Greg Hazley

M&A Pfizer chief defends merger with Allergan as good for US (NY Times) 

China 10 takeaways from the PR in China summit that may suprise you (L. Hoffman) 

China It's time for brands and PR agencies to stop paying off the Chinese media (D. Wolf) 

Measurement Taking the measure of the PR industry (R. Grieves) 

Tools Pharma, Periscope and some regulatory questions (M. Senak) 

Corporate Use storytelling to explain your company's purpose (HBR) 

Travel Luxembourg goes in for an image makeover (NY Times) 

Gender Women make little progress in narrowing media gender gap (Newsweek) 

Politics Dear media, stop freaking out about Donald Trump's polls (N. Silver) 

PR 101 6 common client problems faced by PR freelancers (PRC) 

Social The NBA climbs the social media ladder (WSJ) 

Category: PR Links
Mon., Nov. 23, 2015
The 'MAPs' of a Successful TV Interview
By Fraser Seitel
Fraser SeitelRichard Nixon’s Secretary of State Henry Kissinger used to begin his news conferences by asking, “Does anyone have any questions for my answers?”
Category: Professional Development
Mon., Nov. 23, 2015
Household Names Named in DFS Class Action Lawsuit
By Matthew Schwartz

Daily Fantasy Sports imageAmerican Express. Comcast. PayPal. Some of the biggest brands are now being said in the same breath as the investigations into daily fantasy sports providers.

Category: Crisis Communications
Mon., Nov. 23, 2015
DDB Grabs Grupo ABC
By Jon Gingerich
DDBDDB Worldwide Communications Group — a division of Omnicom — is slated to acquire Grupo ABC, Brazil’s largest independent advertising and marketing network.
Category: M&A
Mon., Nov. 23, 2015
The Disruptor: How Big Data Makes PR More Human
By Lynn Fox

Lynn FoxIt seems counterintuitive to turn to data to find human connection, but the evidence is abundant. It’s because of data that your smartphone and your apps are able to understand and anticipate your needs before you articulate them—and they are just getting smarter. 

Category: Data
Mon., Nov. 23, 2015
4-H, Youth Development Organization, Puts Out RFP
By Matthew Schwartz
4HPR services that 4-H wants include earned media strategy, spokesperson training, campaign launch media outreach, post-launch media outreach and project management.
Category: RFPs
Mon., Nov. 23, 2015
O'verlays Taps Warner Communications for PR services
By Matthew Schwartz
Warner CommunicationsWarner will lead media relations efforts to enhance the company's brand awareness and drive consumer interest in the coming months.
Category: PR Firms
Mon., Nov. 23, 2015
GOP Operative Heads Politico's PR
By Greg Hazley
brad dayspringBrad Dayspring, a veteran GOP congressional aide and operative, has joined Politico as its first VP of communications.
Category: Corporate Communications
Mon., Nov. 23, 2015
Rich, Press-Shy J Group Dines at Waldorf Tuesday
By Jack O'Dwyer

David MuirThe Committee to Protect Journalists, whose kitty grew 12.8% to $16.7 million in 2014, will host 1,000 blue chip and top media execs Tuesday. Emcee is ABC-TV’s David Muir, dubbed the “Anchor Monster” by the New York Post.

Category: Media News
Mon., Nov. 23, 2015
Brunswick Aids Diebold in $1.8B Bid for German IT Firm
By Greg Hazley
dieboldATM and financial software provider Diebold has engaged Brunswick Group to support PR for its bid to acquire Germany's Wincor Nixdorf.
Category: M&A
O'Dwyer's Newsletter
O'Dwyer's November Technology PR Magazine O'Dwyer's November Tecnology PR Magazine
Nov. '15
Profiles of Technology PR Firms
O'Dwyer's October Healthcare & Medical PR Magazine O'Dwyer's October Healthcare & Medical PR Magazine
Oct. '15
Profiles of Healthcare & Medical PR Firms
O'Dwyer's Sept. Beauty & Fashion PR Magazine O'Dwyer's Sept. Beauty & Fashion PR Magazine
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Profiles of Beauty/Fashion & Lifestyle PR Firms
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Profiles of Travel & Tourism PR Firms
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PR Firm Rankings Special Issue
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Profiles of Broadcast Media Services Cos. & Social Media PR Firms
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PR Buyer's Guide & Profiles of Crisis Communications Firms
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Nov. '15 Technology PR Magazine

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2015 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
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August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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O'Dwyer's PR Firm RankingsO'Dwyer's 2015 Ranking of PR Firms Released
Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
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