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O'Dwyer's Inside News of Public Relations & Marketing Communications - Technology PR: Nov. '15
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O'Dwyer's Nov. '15 Technology PR Magazine O'Dwyer's Nov. '15 Technology PR Magazine
O'Dwyer's PR Firm Rankings Magazine Nov. '15 Technology
PR Issue

64 pages, profiles of 43 firms specializing in tech PR, articles by experts in the field, plus ranking of technology PR firms by fees.


Mon., Nov. 30, 2015
Infographic: CSR Playing More Important Role Driving Reputation
By Matthew Schwartz
CSRThree out of the seven most important reputation drives are related to CSR, according to the 2015 U.S. CSR RepTrack report.
Category: CSR - Corporate Social Responsibility
Mon., Nov. 30, 2015
Tribune Publishing Squashes Rumor of Sale Started by Rupert Murdoch Tweet
By Matthew Schwartz

Tribune PublishingThe memo shows the company taking a proactive stance on who is driving the conversation and not letting Rupert’s Murdoch’s 668,000 followers on Twitter get the better of the company.

Category: Media News
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PR Quote of
the Day

“Wise men speak because they have something to say; Fools because they have to say something.”

Snapshots - 10/17/08
Weber Shandwick
Mon., Nov. 30, 2015
UCLA Enlists Edelman Exec. For Comms. Slot
By Jon Gingerich

Kathryn KranholdUCLA has appointed Kathryn Kranhold associate vice chancellor for university communications and marketing. 

Category: Personnel Appointments
Mon., Nov. 30, 2015
Two Michigan PR Agencies Join Forces
By Matthew Schwartz

Vanguard & 834Together, the agencies have a combined team of 14 employees. However, the partnership is not a formal merger, so both agencies will be able to maintain their independence.

Category: PR Firms
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Nov. 23, 2015
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Snapshots - 10/17/08
Mon., Nov. 30, 2015
Ray Kotcher Inducted into ICCO Hall of Fame
By Matthew Schwartz
Ray KotcherDuring his more than 30-year career at Ketchum, Kotcher has played a key role in helping the agency expand its global footprint, including the 2009 merger with European communications consultancy Pleon.
Category: PR Awards
Mon., Nov. 30, 2015
Spong Stepping Down From Agency That Bears His Name
By Matthew Schwartz
Doug SpongThe move comes soon after Spong named managing director Julie Batliner as the PR agency’s new president.
Category: Public Relations
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'15 Directory
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Mon., Nov. 30, 2015
Blog: Domestic Terrorism Reveals Inconsistencies in the GOP Narrative
By Jon Gingerich
Carly FiorinaPresidential candidates’ recent opportunism on anti-terrorism messages has been complicated by a spate of domestic terrorist attacks in the U.S., each of which harbor the inconvenient feature of being committed neither by Islamic extremists nor Syrian refugees.
Category: Public Affairs
Mon., Nov. 30, 2015
Rich, Poor Faces of Journalism Were Evident Last Week
By Jack O'Dwyer

CPJThe annual dinner of the Committee to Protect Journalists, the “1% of the 1% of U.S. journalism,” had its Waldorf blowout last week, the same week that CareerCast dubbed newspaper reporter the worst of 200 jobs that it ranks. 

Category: Media News
Mon., Nov. 30, 2015
PR Links: Kobe Bryant's Watershed Moment in Disruption; Issues That Can Crush Business Writing...
By O'Dwyer's Staff

Social Kobe Bryant provides a watershed moment in media disruption (C. Thilk) 

Writing Seven issues that can crush today's business writing (L. Hoffman) 

Executives Will PR pros ever become CEOs? (MI) 

Corporate New generations, new expectations (S. McLean) 

Services UBM in final push to sell PR Newswire (Reuters) 

Services HARO: Your PR agency's worst nightmare (Z. Duchman) 

PA Taxpayers pay more than $6M for PR services to state of R.I. (630W) 

Corporate Big companies put their money where their trash is (NY Times) 

Internship Jimmy Choo's LA press office (Fashionista) 

Category: PR Links
Fri., Nov. 27, 2015
How Online Betting Sites Can Shift the Conversation
By Ronn Torossian
Ronn TorossianThe recent cease and desist filed by the New York Attorney General against DraftKings and FanDuel has left online fantasy sports betting sites scrambling to figure out what this turn of events means for their business.
Category: Crisis Communications
Wed., Nov. 25, 2015
Bloomberg Names Geddes Politics Editor
By Matthew Schwartz
John GeddesGeddes will work alongside 'Game Change' authors Mark Halperin and John Heilemann to boost Bloomberg’s coverage of the 2016 presidential election.
Category: Personnel Appointments
Wed., Nov. 25, 2015
Pew: Whites Christians No Longer a U.S. Majority
By Matthew Schwartz

Changing demographicsThe trend reminds us of a Reframe seminar we attended earlier this fall focusing on Total Market Enterprise, or having a cross-cultural approach to marketing rather than putting 'multicultural' communications in a separate box.

Category: Data
Wed., Nov. 25, 2015
Justice Department Investigates Comcast over Ad Sales
By Jon Gingerich
Dept. of JusticeThe U.S. Department of Justice has opened a probe to determine whether Comcast's ad sales practices in local cable markets violate federal trust law.
Category: Media News
Wed., Nov. 25, 2015
CDC Says E. coli Outbreak Linked to Costco Chicken Salad
By Matthew Schwartz

CostcoThe first 24 hours after a crisis hits are the most crucial in terms of how brands try and get out from under the situation. On that front, Costco appears to be taking the path of least resistance.

Category: Crisis Communications
Wed., Nov. 25, 2015
Why PR Pros Can Be Thankful
By Eric Hausman
Eric HausmanWith Thanksgiving upon us, now is an opportune time to take a moment to remember what we PR professionals can be thankful for this year
Category: Public Relations
Wed., Nov. 25, 2015
Journalists Honored at Waldorf Dinner; Pledge Continued Terror Coverage
By Jack O'Dwyer

CPJ Award winnersJournalists feted at last night’s banquet in the Waldorf-Astoria said they would not be deterred in their coverage of terrorism despite imprisonment and threats to their personal safety.

Category: Media News
Wed., Nov. 25, 2015
Additional Photos from the CPJ Press Freedom Awards
By Sharlene Spingler
David MuirAdditional photos from the 2015 Committee to Protect Journalists Press Freedom Awards.
Category: Media News
Wed., Nov. 25, 2015
Everyone Has a Lot to be Thankful For
By Robert Dilenschneider
Bob DilenschneiderIt’s Thanksgiving, and despite the ISIS terrorists’ threats and what they have done in Paris, Beirut, Sharm el Sheikh and Mali, we need to take a break and mark this important occasion.
Category: Public Affairs
Wed., Nov. 25, 2015
Allison Takes Boston
By Greg Hazley
matthew della croceAllison+Partners has opened a Boston outpost, its 13th US office.
Category: PR Firms
Wed., Nov. 25, 2015
PR Links: TechCrunch's Start-Up Coverage Falls Short; RBS Uses Facebook to Replace Emails...
By Greg Hazley

Tech TechCrunch promises stories for start-ups in contest, but often fails to deliver (IB Times) 

Politics Spokesman emails: Politico editor promised positive coverage of Chelsea Clinton (Gawker) 

Social Why Royal Bank of Scotland is using Facebook to replace company emails (BI) 

Media Training The presentation begins when you book the date (J. Newman)

Legal Attorneys for family of police shooting victim subpoena PR firm records (Greenville News) 

Media How the media blew reporting the Chicago cop's shotting of a teen (J. Warren) 

PR 101 If reporter is the 'worst' job, what can PR do to make it easier? (M. Garrett) 

Category: PR Links
O'Dwyer's Newsletter
O'Dwyer's November Technology PR Magazine O'Dwyer's November Tecnology PR Magazine
Nov. '15
Profiles of Technology PR Firms
O'Dwyer's October Healthcare & Medical PR Magazine O'Dwyer's October Healthcare & Medical PR Magazine
Oct. '15
Profiles of Healthcare & Medical PR Firms
O'Dwyer's Sept. Beauty & Fashion PR Magazine O'Dwyer's Sept. Beauty & Fashion PR Magazine
Sep. '15
Profiles of Beauty/Fashion & Lifestyle PR Firms
O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine
Aug. '15
Profiles of Financial PR/IR & Professional Services PR Firms
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Profiles of Travel & Tourism PR Firms
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Feb. '15
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PR Buyer's Guide & Profiles of Crisis Communications Firms
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2015 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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O'Dwyer's PR Firm RankingsO'Dwyer's 2015 Ranking of PR Firms Released
Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
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